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The Importance of Outreach Read more »

The Importance of Outreach

How to Effectively Outreach If you outreach market effectively, they will come. So what’s the secret to being effective? It starts with a smile, includes targeted marketing pieces and fun goodies and ends in follow up. Let’s take a closer look at these ingredients: Befriend…


3 Reasons We Are Ecstatic! Read more »

3 Reasons We Are Ecstatic!

Hip! Hip! Hooray! We are so excited to kick off 2015. Especially because we have THREE secrets we’ve been keeping for a while and today is the day we get to share them with you. Here are a few hints: One of our secrets is…


Introducing Amy Kosnikowski Dilisio Read more »

Introducing Amy Kosnikowski Dilisio

Hello! I am thrilled to join Sprout Marketing as each team member is filled with a high level of passion and excitement to offer innovative ideas, fantastic tools, and the best in training. As the apartment industry continues to rise in occupancy and new communities…


Behind the Scenes: Shopping for YOU Read more »

Behind the Scenes: Shopping for YOU

WE’VE GONE BANANAS Let Lauren and I loose in Target with a list a mile long and things are bound to go bananas (literally, Lauren ended up in a banana suit!). We had a blast shopping for our video shoot and it was really eye…


Big News Coming Soon Read more »

Big News Coming Soon

It’s almost time and we are BURSTING with joy. (Literally, we can barely contain the excitement!) That’s because next week we are revealing THREE secrets that we’ve been keeping under our hats!   The cat is out of the bag on next week’s newsletter. Find…


This is the Season for Renewals! Read more »

This is the Season for Renewals!

Does the thought of renewal negotiations make you want to cringe? Watch Tasa as she shows us “How to Have a Renewal Conversation” minus the cringe-factor!     One of the most important things you can do BEFORE having a renewal conversation, is find out…


A Little Freebie for You! Read more »

A Little Freebie for You!

A little freebie just for you!   From our team to yours, thank you for a beautiful 2014! We couldn’t have done it without our Sprout Community!   Members: Order your January designs now! Non-Members: Plan ahead! We know no one is thinking marketing today,…


Your January Calendar Read more »

Your January Calendar

Here’s your January calendar! There is so much fun stuff to pick from this month. Here are a few of the highlights: January 1st: New Year’s Day January 15th: Get To Know Your Customer Day January 19th: MLK Jr. Day & National Popcorn Day January…


Paralyzed Because You Feel Overwhelmed? Read more »

Paralyzed Because You Feel Overwhelmed?

Feel like the NEVER-ending to-do list is burning a hole in your brain? We get it! This time of year has less work days, more traffic and everyone is trying to wrap up loose ends before the new year. Before you give in to overwhelm,…


Baby, It's Cold Outside! Read more »

Baby, It’s Cold Outside!

Brrr! It’s starting to feel a lot like winter! It’s this time of year when all you want to do is stay bundled up inside drinking a cup of something hot. That’s precisely why it’s THE absolute best time to do a little outreach marketing.…


Are You a Smart Cookie? Read more »

Are You a Smart Cookie?

Anytime we are afforded a time to talk about cookies, we are FIRST in line! (Nom! Nom! Nom!) Next week is National Cookie Cutter week AND December 4th is National Cookie Day! Did you know that the COOKIE is a secret outreach and retention weapon?…


Your Professional Best: Dressing Do’s and Don’ts Read more »

Your Professional Best: Dressing Do’s and Don’ts

At the start of any new job, we usually go out and buy a new wardrobe. We might even lay out our outfits the night before. But after time, it’s easy to become casual and sometimes even border on unprofessional. Below are some common sense…


Your December Calendar Read more »

Your December Calendar

Here’s your December calendar! There is so much fun stuff to pick from this month. Here are a few of the highlights: Give back to the community all month long. Cookie Time: the week of December 1st is National Cookie Cutter Week December 4th: National…


The Multitasking Myth Read more »

The Multitasking Myth

I recently spoke to a multifamily housing audience on the myths of multitasking. Here are some of the stats I shared: Multitasking leads to a 40% loss in productivity. It takes 50% longer to complete a task when multitasking. Multitasking leads to 50% more errors.…


Your Goals are Within Reach! Read more »

Your Goals are Within Reach!

Have you ever thought about what you will be doing five years from now? Will you be in the same position at work or will you be promoted to a new position? When it comes to your job, is your main objective distinct? Now let’s…


Delightfully Difficult Residents Yield Big Returns Read more »

Delightfully Difficult Residents Yield Big Returns

Your community isn’t full of high-maintenance residents, just delightfully difficult ones. After all, they pay top dollar per square foot, so they expect top dollar service EVERY SECOND of EVERY DAY! Is it doable? Yes. Just like the old adage says, “An ounce of prevention…


A Hidden Gem Read more »

A Hidden Gem

You have a beautiful community, priced just right, with the perfect staff. Your doors open and then…NOTHING. No one walking in your doors. No one calling. Nothing. Why? Because you are a hidden gem. Here is the good news. You don’t need EVERYONE to find…


Your November Marketing Calendar Read more »

Your November Marketing Calendar

Here’s your November calendar! There is so much fun stuff to pick from this month. Here are a few of the highlights: Movember: Raising awareness for prostate cancer all month long Week of November 3rd: National Animal Shelter Appreciation Week Week of November 10th: National…


Is This Rehab Making Me Look Fat? Read more »

Is This Rehab Making Me Look Fat?

Big changes are coming. Exciting changes. But in the meantime, it’s a lot of dust, detours, inconveniences and seriously grumpy residents. That’s the unfortunate reality of rehabs. Before you surrender to months of misery, check out some of our favorite ways to minimize the inconvenience:…


“Under New Management”- Yeah, Who Cares? Read more »

“Under New Management”- Yeah, Who Cares?

“Under New Management!” Three words (printed on a banner) that are supposed to inspire a newfound trust with complete strangers. Unfortunately, trust (like love) is one of those things that you can’t buy, force, or rush. Sometimes your residents have put up with bad management…


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