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Your October Marketing Calendar! Read more »

Your October Marketing Calendar!

We are no rookies. It’s the first of the month and we know you are slammed. So we are keeping it short and sweet today. Below you will find 2 things you need to start the month off right with your residents and your marketing.…


The Poo Fairy Doesn’t Live Here Read more »

The Poo Fairy Doesn’t Live Here

Being a pet-friendly community has its major perks, but it can definitely leave you with a STINKER of a problem…you know what we mean. Rather than being on poo patrol 24/7, watch this video for 4 of our favorite strategies for a poo-free community: Sprout’s…


Curb Appeal When There are Only Pennies to Spend Read more »

Curb Appeal When There are Only Pennies to Spend

We’ve all heard the gripes. “It’s easy to have great curb appeal when you are an A community and have an endless budget,” they say. True. So does that mean that the opposite is true? Is it impossible to have great curb appeal with only…


Apartment Alter Egos: Your Community After Hours Read more »

Apartment Alter Egos: Your Community After Hours

Walt Disney reminds us that “Everything Speaks.” So let’s make sure our after hours curb appeal is saying the right thing about our apartment community. Take immediate action and do a little 007 spy operation. Bust out the camo and do the ultimate drive-by. Drive…


Sprout Life: From Client to Consultant Pt. 1 Read more »

Sprout Life: From Client to Consultant Pt. 1

Hey ya’ll! My name is Jordane (pronounced Jordan – thanks, mom!) and I am the newest member of the Sprout team. I’m sure many of our clients wonder what it is like to be a Sprout; the truth is I’m not really the one to…


The Spinach in Your Teeth is Making Your Community Look Bad Read more »

The Spinach in Your Teeth is Making Your Community Look Bad

“Everything Speaks.” Disney knew this to be true in business and knew that every detail in a guest’s experience, no matter how trivial, has the potential to add or subtract from the guest’s experience. Even the smallest piece of spinach stuck in a bride’s teeth can…


The Secret Sauce of Marketing Read more »

The Secret Sauce of Marketing

Want to know the secret sauce to marketing that leads to favorable decision making? It’s really quite simple. Great Image (Affects Emotion) + Simple Text  (Easy to Digest) = Marketing GOLD (Decision Making) Make your audience picture that gorgeous pair of shoes (or better yet,…


September's Calendar is Here! Read more »

September’s Calendar is Here!

We believe that outreach marketing should be fun AND that it shouldn’t be mentally draining. So we are giving you a step-by-step calendar to help you reach your marketing and retention goals. You can pick one thing to do, pick a few, or try to…


FIT-tastic Lifestyle Marketing Read more »

FIT-tastic Lifestyle Marketing

Do you remember what made Fergie Fergalicious? Here’s a little reminder. (Warning: This song will be stuck in your head all day!) “I’m Fergalicious. My body stay vicious. I be up in the gym just workin’ on my fitness.” What does that have to do…


Are you REALLY pet-friendly? Read more »

Are you REALLY pet-friendly?

Did you know that 68% of American households have pets and the pet industry is raking in $58 billion a year? Apparently it’s not such a RUFF life after all! These numbers are sure to increase because of three trends we see today: Boomers are…


Pet-Friendly Marketing Worksheet- Freebie Read more »

Pet-Friendly Marketing Worksheet- Freebie

We’re going to let you in on a little marketing secret: when you try to talk to everyone, you actually speak to no one. Every one of us has little tiny strings attached to our hearts. When marketers pull at those heartstrings, we are moved…


Back-to-School Freebie Sign Read more »

Back-to-School Freebie Sign

Summer is coming to a close and it won’t be long before all of the kiddos are off to school… DOWNLOAD this Freebie from Sprout and post it around your community.  It’s a reminder you won’t want to pass up!


Referrals that work! Read more »

Referrals that work!

Girls (and guys) just wanna have fun. It’s true. Cyndi Lauper said so. Resident parties can be a lot of fun.  People talk about things that are fun. Fun resident parties equal an opportunity for referrals. ‘Nuff said. Watch how it’s done. (PS: Don’t miss…


Home Turf Advantage Read more »

Home Turf Advantage

Let’s talk sports for just a minute. Specifically, home turf advantage. Home advantage describes the advantage that the home team is said to have over the visiting team as a result of playing in familiar facilities and in front of supportive fans. Ok…back to referrals.…


Referral Quote Card Read more »

Referral Quote Card

Download our referral quote card to put you and your team in the referral mindset. Post it in the back office or break room today!


A July Freebie from Sprout! Read more »

A July Freebie from Sprout!

  It’s nearing the end of the month again and we know you’re slammed! So, Sprout is taking one thing off of your to-do list: Download our Leasing Office Door Sign to let residents know the office will be closed on the Fourth of July!…


5 Follow-Up Tips You've Never Heard Before Read more »

5 Follow-Up Tips You’ve Never Heard Before

Let us rescue you from the boring, seen it before, really again?, please just don’t-types of follow-up! Why? Frankly, because everyone has been drinking THAT Kool-Aid and that pre-packaged junk is bad for your health. So sip on something a little sweeter. A type of…


[FREEBIE] Follow-Up Timeline Read more »

[FREEBIE] Follow-Up Timeline

To follow up or not to follow up? That is the question. Actually, that shouldn’t be the question at all. The answer is ALWAYS going to be to follow up. The real questions are: When do you follow up? Is there such a thing as…


The Hush Hush F-Word... Read more »

The Hush Hush F-Word…

We are spotlighting a very hush hush word. It’s one F-word that isn’t used enough… want to know what we are talking about? Here are a few clues: 1-Not enough people do it. 2-Not enough people get creative with it. 3-People sometimes find it boring.…


A Funeral for Lame Resident Events Read more »

A Funeral for Lame Resident Events

We are unwrapping a new goal for the month: We are Spring cleaning the next quarter of resident events. No more sad parties where little to no people show up… TAKE ACTION NOW It’s 3 AM and you are suddenly jolted wide awake in a…


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