Why bother with charity events?
Events that support local charities are great and all, but do they really do anything for your community? You spend your time, your money, and effort putting together the events and then give away the profits to someone else right? Wrong. There are “profits” to be had, you just can’t SEE them.
Events that support local charities such as food, clothing and toy drives are important for several reasons:
- They build community. These events give your residents an outlet for generosity that they might not otherwise have. Do they know where they can donate canned food? Maybe not. Do they need a gentle reminder that they may have one too many winter coats? Probably so. Hosting charitable events makes it easier for your residents to give back and feel good about themselves.
- You make yourselves known as the good guys. You are, right? You’re doing something nice for the local community, and in turn people are noticing. Maybe the resident who donated their extra winter coat tells her co-worker where it went. The co-worker now thinks of you as the community with a heart, the place that gives back. Everyone wants to live at that community. Don’t think of the money you’re spending on the event as money wasted- think of it as an investment in your reputation.
- It’s the right thing to do. So many of us are fortunate to have more than we need in just about everything- food, clothing, even a few bucks. Giving back to the community even in small ways can have a positive ripple effect through your area. If we all do something small when we can, the community will benefit in big ways. And we can all feel good about that.