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How to Launch a Successful Company or Community Initiative Read more »

How to Launch a Successful Company or Community Initiative

90% of the time an initiative isn’t successful because of two mistakes. What do I mean by initiative? In a nutshell, it’s a new marketing campaign, a retention program, a new training series, a companywide goal…anything new that you are trying to put in place…


Medical Outreach: When you're not a luxury community Read more »

Medical Outreach: When you’re not a luxury community

Want to market to the medical industry, but worried because you aren’t a luxury community? No problem- hospitals and medical offices employ a variety of people: Nurses Cafeteria Workers Delivery Drivers Medical Interns Cleaning Staff & more Plus, don’t forget, the majority of people who…


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What does it take to go viral?

Virality isn’t luck. It’s not magic. And it’s not random. There’s a science behind why people talk and share. A recipe. A formula, even. We came across an awesome article from LinkedIn that helps pinpoint the crucial elements involved in going viral. Take a look…


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Get Pin-spired with Sprout Marketing

    Unless you’ve been hiding under a rock, then no doubt you have heard about Pinterest. Pinterest is the fastest-growing social networking site EVER with over 25 million users. We’ve gotten swept up in the Pinterest craze as well and we’d like to share…


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New Beginnings Community

Is your community a “new beginnings” community?  Perhaps your community is a place for first time renters, new parents, or newly retired seniors.  If so, make sure that your marketing is reaching out to your niche markets.   Fun Idea: Give away seed packets with a…


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