March Marketing Planning Session for Apartment Managers

Multifamily peeps!

Let’s start planning your community marketing and retention for March!


Making Your Planning Session Work for You

  1. High Level Monthly Plan

    1. Print the Sprout Idea Calendar. Review and circle a few things you want to do for the month.

    2. Transfer those dates to your blank monthly calendar.

  2. Weekly Focus Plan

    1. Print out your blank weekly calendar.

    2. Use this to kick off a team meeting.

    3. Have each team member take accountability for one portion. You’ll work as a team, but in the end, each person owns their project.

      1. Example:

        • Monday - Post social media “tag” referral campaign - Alex

        • Tuesday - Put together outreach packet and visit two preferred employers - Jenny

        • Wednesday - Print out and post renewal letters for April/May renewals - Suzanne

        • Thursday - Prep for kids coloring event - Jenny

        • Friday - Post pictures from event on social - Alex

  3. Use your Sprout Marketing checklist to make sure you cover all the essentials for the month. This includes outreach, renewals, referrals, events, resident notices, and social media.

A Few March Ideas For You


National Nutrition Month Outreach Marketing Strategy


Spring Cleaning Social Media Challenge on Social Media


Medical Outreach Marketing Guide


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Accessing Your Apartment's Facebook Page

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Multifamily Retention Hacks