In this episode of The Multifamily Mix, Barbara Savona of Sprout Marketing shares creative ideas for resident events to kick off January 2025, focusing on their dual purpose: resident retention and marketing opportunities. She introduces engaging event concepts like a soup tasting extravaganza, a grab-and-go soup bar, a virtual "Guess the Soup" restaurant challenge, and highlights unique activities like a polar bear plunge with warm drinks, a houseplant pop-up workshop, and a calligraphy and cocktails class. Barbara emphasizes the importance of refreshing multifamily professionals' motivation amidst industry challenges and hints at an exciting 2025 initiative to help reignite their spark. With detailed tips and Sprout resources, she encourages multifamily teams to plan events that connect residents, support outreach, and drive positive engagement.

In this episode of The Multifamily Mix, Barbara Savona dives into essential strategies for multifamily marketing, focusing on creative resident events designed to boost resident retention and end the year on a high note. Property managers and leasing teams will discover 12 actionable ideas, including a Winter Regency Gala, Bark and Biscuits for pet-friendly fun, Frosty Frenzy games, and grab-and-go treat stations. Barbara also shares insights on navigating challenging seasons and how these unique apartment community events can build connections, drive engagement, and foster loyalty among residents. Perfect for property management teams looking to enhance their event planning, this episode highlights valuable resources from Sprout Marketing to make your holiday programming seamless and impactful.

This blog, How to Maximize Resident Events: Making Every Moment Count , offers valuable insights for property managers aiming to boost apartment marketing and enhance resident appreciation through impactful resident events. By focusing on meaningful resident interactions, these events become more than gatherings—they’re key opportunities to create a vibrant community atmosphere, engage residents, and strengthen marketing efforts.

Highlights include setting up a "testimonial booth" for capturing resident feedback, featuring resident stories in newsletters, and capturing photos that show the event’s energy—all excellent tools for apartment marketing. Additionally, property managers can increase resident appreciation by sending personalized thank-you notes, recognizing resident helpers on social media, and displaying event memories on a community wall, creating a welcoming space for both current and potential residents.

To keep resident engagement high, the blog suggests strategies like “Throwback Thursday” posts on social media and creating a permanent highlight reel of events to attract new renters. Each suggestion provides a dual benefit of enhancing resident appreciation while supporting apartment marketing objectives. By planning each event with clear goals for content and connection, property managers can make every resident event a true investment in building community and brand loyalty.

The cutest Milk & Cookies event ever! Budget friendly for a resident event for apartments… or even for your kid’s class as an end-of-year treat!

The December edition of SproutMonthly: The Apartment Marketing Magazine is full of seasonal resident event and retention ideas. Snow globes, gingerbread, and so much more.

When it comes to apartment marketing, a consistent and effective social media presence is essential. But for many property management professionals, keeping up with regular posts while juggling other tasks can be challenging. In this episode of The Multifamily Mix, host Barbara Savona dives into a game-changing social media strategy: batching. Learn how batching can simplify your social media process and take you from overwhelmed to organized. 

Looking to boost resident retention and keep your community engaged this November? Property managers, it’s time to step up your apartment marketing game with fresh, fun, and impactful resident events! From cozy gatherings to acts of kindness, we’ve got 12 creative ideas to show your residents just how much they’re appreciated. In this episode, we share easy-to-execute event ideas designed to strengthen your community, increase resident satisfaction, and make your property stand out. Don’t miss these actionable tips to elevate your resident retention strategy this season!

No need to start resident events from scratch - Barbara is giving you 12 resident event ideas that your residents will want to attend this fall! No matter what your budget is or what time constraints your team has, we have resident event ideas to fit your circumstances.

Fall is upon us and we wanted to round up our top leasing slogans for apartment marketing. At Sprout, we are all about simple and cheap marketing ideas with a creative twist, so below you’ll find our favorite fall taglines and outreach marketing pairings that multifamily prospects will remember.

No need to start resident events from scratch - Barbara is giving you 12 resident event ideas that your residents will want to attend this summer! No matter what your budget is or what time constraints your team has, we have resident event ideas to fit your circumstances.

We’re sharing how to appeal to ALL five senses at your community with a fall office make-over. Just a few simple touches can really make an impact.

Maximize your apartment marketing efforts this Fall with engaging resident events designed to boost attendance and retention. From a whimsical Mad-Hatter Tea Party to a cozy Pie Bar and a festive Harvest Festival, these ideas are tailored to elevate your property’s resident experience. Utilize Sprout Marketing's customizable Canva designs and Amazon shopping lists to seamlessly organize events that not only delight residents but also enhance community engagement.

Creative, easy, and budget-friendly grab-and-go gift ideas for apartment outreach marketing and resident retention! These ideas will help you get ahead of competitors in the new season. These initiatives help you increase occupancy for your community.

Check out our favorite fall events for apartment communities! Easy and affordable ways to make resident events at your community a breeze. Pumpkin events, coffee bars, book club, healthy breakfast ideas, chalk contests and more!

No need to start resident events from scratch - Barbara is giving you 12 resident event ideas that your residents will want to attend this summer! No matter what your budget is or what time constraints your team has, we have resident event ideas to fit your circumstances.

In today’s rental climate, focusing on resident retention has never been more crucial. And let’s face it…resident turnover is a pain in the you know what! It costs us time and money and leaves you feeling like you’re just spinning your wheels. When we’re faced with turnover we can either hustle to find new residents with flashy move-in offers, or we can double down on creating meaningful connections with the residents who already call our community home. We’re a fan of the latter. Here’s why: Small touch-points can make a big impact.

In this episode, we’re recapping all our takeaways from NAA Apartmentalize 2024. We explore effective strategies for personalizing multifamily marketing to boost resident engagement. Experts discuss leveraging data insights, community-focused campaigns, and digital platforms to enhance satisfaction and occupancy rates. Discover actionable tips to redefine your approach and create lasting connections with residents in today's competitive market.