Why Resident Events Market Your Apartment
If I had a penny for every time I got asked “how to boost word-of-mouth marketing”…well I wouldn’t be writing this blog and you would find me living in a mansion on the beach. But I digress…
Word-of-mouth marketing is something every apartment is after. Some think that it is created by shouting into the social media void while others believe it’s by crafting a good experience at their community. Both are right, but there is one aspect of your apartment marketing and resident retention strategy that can turn up the volume when it comes to word-of-mouth….your resident events!
Your apartment’s resident events give your residents the opportunity to market your community for you. You set the stage, and let them use it as a background for their lifestyle with your apartment right at the center.
It’s more authentic coming from a resident
Get’s you access to their network for friends, family, and coworkers
Saves you time because 1 event now serves two purposes: retain residents and find new ones
We are sharing our resident event tips to get your residents talking about your community online!
READ THIS MONTH’S SPROUT MONTHLY
Create a real sense of home with a toolbox of customizable ideas and resources to reach your marketing, retention, and social media goals.
SIMPLE APARTMENT IDEAS THAT LOOK AMAZING
Our superpower at Sprout Marketing is that we can transform the simplest apartment idea into something that you want to take a picture of and share. Take this rainbow candy kit. It’s just Twizzlers, but just shaping it like a rainbow makes it something you can’t help but smile at. That’s the point!
Your apartment resident events don’t need to be the craziest, most expensive ordeal. They just need packaged right to make them stand out and worthy of someone’s social media feed.
Everyone wants to be the influencer of their own life. They want everyone to see them having the best time, and they will reward you by talking about you if you give them that opportunity.
By simply dressing up your candy bar, pool party, happy hour, etc…you can give people something to talk about…which is you!
MAKE IT A PHOTO OP
You want to encourage photos at your resident events so that it’s SO easy for them to get a good photo to post on their page.
Creating photo booths is such a cheap and easy way to do that. Just get a background that is easy to put up…we love a using garlands and paper plates here at Sprout. Then you can add some accents like paper flowers, lanterns, balloons, etc.
Then have someone on your team man the pictures. Make sure to take photos with both your phone and theirs. Remember, you want them posting these photos on their own page and tagging you. Don’t be afraid to remind them to tag you so it’s fresh in their mind when they are posting. If you don’t ask, you don’t get!
BRING A FRIEND TO A RESIDENT EVENT
The best way to get more people seeing your community is having your residents invite their friends to your resident event. They have a built-in network of friends, family, and coworkers that can tag along, and you can have a potential new resident in your midst.
One idea we love is having a pet meet-up at your dog park or in the local neighborhood. It’s a great way to show you are pet friendly while showing your residents and their friends how great it is to have pet friends that live nearby.
Pro Tip: If you really are looking to lease a few apartments, you can host the event inside the model unit! Make it that easy for them to take a tour of their future home while you entertain residents.
Even if that specific friend doesn’t end up leasing, they will post about you on social media in a way that will catch someone’s eye.
BECOME A SPROUT MEMBER
Sprout breathes life into your apartment with a toolbox of customizable ideas and resources.
EVERY MONTH YOU GET:
🌟 Planning Calendars & Dates
🌟 Two Months Worth of Resident Event Ideas
🌟 Easy Marketing, Referral, & Follow-Up Ideas
🌟 Resident Retention & Notices
🌟 Social Media Plan with Captions & Graphics Anyone Can Do
🌟 Professional Development Training
