50 Resident Events You Can Do All Year
If you’re here for an ultimate list of resident events that will wow, improve retention, and show resident appreciation, you’re in the right place. These 50 resident events are something property managers and leasing professionals can organize all year, while on a budget.
>>> Grab our Ultimate E-Book For Resident Events
CLICK HERE TO DOWNLOAD FOR FREE
Fresh Event Ideas for the Entire Year + Ideas on How to Increase Event Attendance
Jump to a specific category and get inspired!
Virtual • Grab-and-Go • Budget-Friendly • Host on Social Media • Luxury • More Ideas
Virtual Resident Events
Live Fitness Class
A great way to boost engagement and endorphins! Set up easy goals that your residents (maybe you and your team) can enjoy doing together. It doesn’t have to be a crazy WOD!
Here are a few fitness activity ideas:
Walk around your complex or neighborhood.
Morning jumping jacks to get the blood circulating.
Bring in a local fitness instructor from a nearby gym or yoga studio. Challenge them to join virtually at their own convenience or even set up a meeting spot you can all do together.
Bonus: Encourage tags, photos, shares, and comments!
Netflix Watch Party
Help your residents simultaneously tune in virtually and watch their favorite TV shows or movies while live-chatting with their neighbors. Entertainment + Engagement = Happy Social Distancing.
How To Do It:
Go to netflixparty.com on a Google Chrome browser and click "Get Netflix Party for free!" Click "Add to Chrome" and then click "Add extension" in the pop-up window. Netflix Party will then be added to the top right corner of your Google Chrome browser with the initials "NP."
Using your Google Chrome browser, go to Netflix.com, and select the show or movie you want to watch. Then click the "NP" button on your browser. Important: you'll have the option of making yourself the one in charge. If you don't, anybody in your party will be able to take control.
Click "Start the Party" and copy the URL that appears. Send this URL along with instructions on how to download Netflix Party to all your residents that rsvp’d.
Virtual Bingo
Stay connected with your residents while also giving them ideas on how to spend their time at home.
Use social media to share a bingo card about at-home activities and invite others to share their completed card too!
Tip: you might want to share yours first so they get the idea!
Virtual Talent Show
Do you have a secret talent? Do any of your residents?? You’d be surprised what talents some people have if you ask! Host this virtual event to bring your community together. You’ll learn more about your residents, and have some fun while doing it!
How To Do It:
Pick a submissions deadline, and let your residents know!
If you are nervous about having participation in a live meeting, no worries! This event can be organized in advance free of technological difficulties.
Promote, promote, promote! Encourage your residents to join the fun by reacting positively to ANY talent. No talent is too small! All of your residents deserve to feel valued.
Ask residents to submit videos or photos of their performance and you can repost them to your social media feeds. Facebook & Instagram work great for video engagement. People can react to videos with one click to show their support.
TIP: Create a playlist on Facebook or IGTV, and use a clear title. “_______ Apartments Hosts: Social Distance Talent Show”
Add all the video submissions there.
FREE DOWNLOAD
The Ultimate Guide to Resident Event Success
In this fan fav download, you’ll get things like:
25 Event Ideas
Event Success Checklist
Tips on How to Increase Attendance
Simple Budgeting Tips
How to Use Events for Marketing
+ So Much More
Grab-and-Go Resident Events
Breakfast Treats
The best way to your resident’s hearts is through their stomach!
The options are endless:
Breakfast tacos
Granola bars
Muffins, pastries, or donuts
Chick-fil-A mini sandwiches
Super easy to have this set up and people can swing by to pick up what they need!
Happy Hour Drinks
Ready to take the fun factor up a bit? Host a Happy Hour, but make it grab-n-go. A lot of residents love the idea of a happy hour on their own patio. Invite residents to RSVP for a boozy, pre-packaged pack.
A Few Ideas:
Sangria
Wine - mini bottles work great
Margarita kit with a mini bottle of tequila, sparkling water, & lime
Want to make it fancy? Get mini bottles of champagne
Chips and Sips
In high school, my favorite snack was a bag of Ghardetto Mustard Pretzels and a Diet Coke (I know…a champion diet!). But sometimes a bag of salty chips and a cold coke hits the spot.
Put together mini goodie bags with a variety of chips & sips that your residents can choose from.
Take-and-Bake Dessert
Building your community through events doesn’t mean every event has to be hosted in your community room. Some residents don’t love to socialize but still appreciate an alternative event. Enter the Take & Bake event.
You provide the ingredients, they take it home… everyone wins!
Pet Treats
Yappy Hour: Pets, treats, toys, (and retention)! Show your community’s pets some love with this paw-some event!
How To Do It:
Purchase some dog treats and maybe some pet brushes and tennis balls.
Invite residents to stop by the office with their pets for a gift.
Pro tip: Make sure to take pics of all the pets to post and show how pet-friendly you really are!
Suggested social post:
Set up a playdate with your BFF (best furry friend) and _________Apartments! Join us for a Yappy Hour To-Go on ___(date) at ___ (time). We’ll have treats and sips!
Trail Mix
Simply purchase individual trail mix packets or make your own! Post on social media and on your resident portal to let your residents know you have a tasty snack waiting for them!
NOTE: Be sure to disclose all the ingredients as nut allergies are quite common.
Skincare Face Masks
Basket option:
Arrange the face masks in a basket.
Have a stack of marketing flyers next to the basket so your residents can come in and scoop one up on their way home to their bubble bath + mask!
Treat bag option:
Inside each treat bag place a ¼ page flyer and a face mask.
Have those in a basket or somewhere where your residents can easily come on by and pick one up.
Make sure to post on social media to remind your residents to come on down for a relaxing treat!
>>> Grab our Ultimate E-Book For Resident Events
CLICK HERE TO DOWNLOAD FOR FREE
Fresh Event Ideas for the Entire Year + Ideas on How to Increase Event Attendance
Budget-Friendly
Take-and-Bake Brownies
This is the easiest way to get some brownie points with your residents!
DO IT NOW IN 1-2-3:
Pick up some brownies on your way to work at your local bakery or grocery store.
Use a sign in a frame where residents and prospects can quickly see when they walk in the door.
Buy yourself some time: If residents or prospects walk in, invite them to grab a brownie and coffee, make themselves comfy, and you’ll be with them shortly!
Post on social (if you can handle the extra traffic).
Social Post Suggestion: “A little-known fact: Brownie calories don’t count on Sundays. Believe us…it’s science. Come in and grab some brownies and a cup of coffee at the leasing office between the hours of ______ (time) and ______ (time). We’d love to say hello!”
Coloring Pages and Supplies
Stay connected with your residents while also giving them something therapeutic to do.
Bonus: get them to share their finished piece on social!
3 Benefits of Coloring:
Stress and anxiety levels have the potential to be lowered while your brain experiences relief.
Unplugging from technology is always a good thing.
Everyone can color, not just artists or creative types.
Gift Bag of Candy
Roses are red, violets are blue, sugar is sweet and so are you!
Anytime is a good time to roll out treats for your residents.
How to do it:
Purchase a variety of sweet treats to put together a sweet spread for your residents. We recommend 7-10 varieties… you’re almost sure to please everyone! Make this Covid-Friendly and have everything prepackaged for easy grab-and-go.
Announce on social media and invite residents to come by the office.
Now you can sit back and watch these sweet treats put a smile on your resident’s faces! :)
Bonus: Snap pics, share on social, and get more mileage out of your events!
Surprise Friendly Note
Imagine it’s Monday morning, and you’re rushing to get out the door. You get to your car and see a note that says “Have a great day, number one mom!” or “You’re the best resident. We are thankful for you!”
That would make our day, and we are sure your residents would love it too! Spread the love and make someone’s day with an unexpected surprise note.
DIY Plant Bar
Plant babies. Plant Mom. Plant Whisperer. Plant culture is a major thing right now and we love it!
Purchase some potted plants or herb growing kits.
Set up a plant bar in the leasing office so your residents can just pop in and take a plant or grow kit with them!
Sidewalk Chalk Party
Entertain your residents and brighten up your community with a sidewalk chalk event!
Spread the word and set out a bucket of chalk sets!
Bonus: snap pics and share the artwork on your social media pages.
Storytime
There is simply something magical about storytime.
Let someone on your team become a teacher/librarian for 30 minutes in-person or via Zoom. Let your residents know when story hour will be or have them rsvp to receive your zoom link.
Giveaway
Keep things interesting for your residents by hosting a fun giveaway this month. You pick the prize…big or small! Consider giving away a gift certificate for some pampering!
Tip: Communicate all the details. Let your residents know about the giveaway with details of the prize and how to enter. Be sure to also let them know when the winner will be announced. Once you draw for the winner, announce it on social media!
Lemonade Stand
To spike or not to spike. Kiddo lemonade vs adult lemonade 😉
Start by setting up your table with your lemonade decor and cups or jars.
Keep it simple for the kid’s lemonade by using the simple water and mix recipe or go homemade if you want to make it extra special!
Spike it up for the adult version! Check out this recipe we found on Pinterest.
Now it’s time to get this party started!
If you decide to have both the kid lemonade and the adult lemonade together, make sure to LABEL THE DRINK DISPENSER ACCORDINGLY! You won’t want to deal with that little mix-up! 😜We recommend setting up different tables too for a little extra peace of mind!
Host on Social Media
“Guess How Many” Events
All you need is a jar and goodies to fill it!
Candy (Candy Hearts, Jelly Beans or Chocolate Kisses)
Cookies
Dog Treats
Make it an online event only and have them guess from your photo! Simply post your jar photo along with the contest design and tell them to guess online!
Once you’ve chosen the winner(s), make sure to post about it on social media so everybody knows!
Prize Ideas:
Give away the Jar of Goodies to the Winner!
Gift card: Visa, Amazon, coffee, local restaurant or shop, grocery store, etc.
Swag with your community’s logo: Hats, t-shirts, drink cozies, sunglasses, etc.
Rent discount or apartment upgrade.
More Event to Host on Your Social Media
Declutter Before & After: Challenge your residents to take 10-15 minutes out of their day to do something that will improve their productivity and calm their minds at home or in the office!
Kindness Challenge: Create a virtual space—like a social media thread or community board—where residents can post about their acts of kindness and inspire others to do the same.
Online Recipe Swap: This simple yet meaningful exchange can spark delightful conversations and forge stronger connections within our community.
Get graphics, templates for flyers & signs, copy & paste captions, shopping lists and instructions for these events and more… join our Sprout Resident Retention Membership today!
Luxury Events
Build Your Own Bouquet: Residents will love having a convenient way to make a special something for their special someone, which could be themselves.
Level Up Your Lifestyle Event: Host an event series over the course of a week, or the entire month, that pinpoints different areas where your residents can improve the quality of their life.
🌱 Event Series Ideas:
Reading: Book Exchange or Book Club
Fitness: Yoga, Pilates, or HIIT
Cooking: Cooking Class or Cooking Kit
Goals: Vision Board Crafting
Fancy Pet Costume Party: This event is likely to generate numerous adorable and memorable photo opportunities aka shareable content for social media.
Art Walk: Coordinate a visit to a local art museum or host an artist’s show in your community.
Wine Down Fireside Event: Create a warm and inviting atmosphere by setting up around a fire pit and encouraging residents to bring their favorite throw blankets.
Music & Martinis: Encourage residents to dress in classy attire and enjoy the evening under the stars with great music, delicious drinks, and lively conversation
Seasonal Photo Op: This simple event brings residents together, creating a fun, interactive experience that enhances community bonding and makes it easy to engage everyone.
>>> Grab our Ultimate E-Book For Resident Events
CLICK HERE TO DOWNLOAD FOR FREE
Fresh Event Ideas for the Entire Year + Ideas on How to Increase Event Attendance
More Resident Event Ideas
Night on the Town: Host a Happy Hour at a local restaurant.
Superhero Mask Making
Aromatherapy Mixing
Wreath Making
Great Outdoors Adventure: Plan a day of play by providing simple activities such as nature walks, fitness sessions, or yard games.
Team Appreciation Awards
Pie Making or Pie Exchange
Food Truck
Sports Watch Parties
True Crime Murder Mystery Party
Luxe Caramel Apple Car
Cinnamon Roll Brunch
Board Game Night
Pickleball Tournament
Community Yard Sale
Neon Block Party
Decade Themed Parties
Build Your Own Birdhouse or Birdwatching
Get graphics, templates for flyers & signs, copy & paste captions, shopping lists and instructions for these events and more… join our Sprout Resident Retention Membership today!
