In this episode of The Multifamily Mix, Barbara Savona of Sprout Marketing shares creative ideas for resident events to kick off January 2025, focusing on their dual purpose: resident retention and marketing opportunities. She introduces engaging event concepts like a soup tasting extravaganza, a grab-and-go soup bar, a virtual "Guess the Soup" restaurant challenge, and highlights unique activities like a polar bear plunge with warm drinks, a houseplant pop-up workshop, and a calligraphy and cocktails class. Barbara emphasizes the importance of refreshing multifamily professionals' motivation amidst industry challenges and hints at an exciting 2025 initiative to help reignite their spark. With detailed tips and Sprout resources, she encourages multifamily teams to plan events that connect residents, support outreach, and drive positive engagement.

In this episode of The Multifamily Mix, Barbara Savona dives into essential strategies for multifamily marketing, focusing on creative resident events designed to boost resident retention and end the year on a high note. Property managers and leasing teams will discover 12 actionable ideas, including a Winter Regency Gala, Bark and Biscuits for pet-friendly fun, Frosty Frenzy games, and grab-and-go treat stations. Barbara also shares insights on navigating challenging seasons and how these unique apartment community events can build connections, drive engagement, and foster loyalty among residents. Perfect for property management teams looking to enhance their event planning, this episode highlights valuable resources from Sprout Marketing to make your holiday programming seamless and impactful.

The December edition of SproutMonthly: The Apartment Marketing Magazine is full of seasonal resident event and retention ideas. Snow globes, gingerbread, and so much more.

Looking to boost resident retention and keep your community engaged this November? Property managers, it’s time to step up your apartment marketing game with fresh, fun, and impactful resident events! From cozy gatherings to acts of kindness, we’ve got 12 creative ideas to show your residents just how much they’re appreciated. In this episode, we share easy-to-execute event ideas designed to strengthen your community, increase resident satisfaction, and make your property stand out. Don’t miss these actionable tips to elevate your resident retention strategy this season!

No need to start resident events from scratch - Barbara is giving you 12 resident event ideas that your residents will want to attend this fall! No matter what your budget is or what time constraints your team has, we have resident event ideas to fit your circumstances.

We’re sharing how to appeal to ALL five senses at your community with a fall office make-over. Just a few simple touches can really make an impact.

Check out our favorite fall events for apartment communities! Easy and affordable ways to make resident events at your community a breeze. Pumpkin events, coffee bars, book club, healthy breakfast ideas, chalk contests and more!

In today’s rental climate, focusing on resident retention has never been more crucial. And let’s face it…resident turnover is a pain in the you know what! It costs us time and money and leaves you feeling like you’re just spinning your wheels. When we’re faced with turnover we can either hustle to find new residents with flashy move-in offers, or we can double down on creating meaningful connections with the residents who already call our community home. We’re a fan of the latter. Here’s why: Small touch-points can make a big impact.

Innovative resident events, a positive team environment, and proactive leadership are more than just strategies; they are essential components in building vibrant, thriving communities. Listen as our guest speakers, Tamanaca Gruppi and Lisa Black, give us a masterclass in turning everyday management into an opportunity for building vibrant communities.

Fun event ideas for the new year! Level up your year with some fresh events for your residents. We have everything from Active Lifestyle ideas to Popcorn and Pie… something for everyone!

The November edition of SproutMonthly: The Apartment Marketing Magazine is full of cozy resident event and retention ideas. S’mores, Budget-Friendly Resident Appreciation Week, Charity Drives and so much more.

The October edition of SproutMonthly: The Apartment Marketing Magazine is full of golden fall resident event and retention ideas.

The September edition of SproutMonthly: The Apartment Marketing Magazine is full of fall resident event and retention ideas.

Let's transform the way we approach renewals and make each conversation a positive and enriching experience.

From Treasure Island parties to Back to School events, the August edition of SproutMonthly: The Apartment Marketing Magazine is full of resident event ideas.

The July and August edition of SproutMonthly: The Apartment Marketing Magazine is full of summery resident event ideas.

The May and June edition of SproutMonthly: The Apartment Marketing Magazine is full of resident event ideas you don’t want to miss!

The April edition of SproutMonthly: The Apartment Marketing Magazine is full of resident event ideas, plus, we’re sharing secrets from a luxury marketing specialist.

The March edition of SproutMonthly: The Apartment Marketing Magazine is full of SPRING apartment marketing ideas and resident event ideas. Plus, don’t miss special member guest and Resident Services Coordinator, Anna-Maria Dimitratos.