May Resident Event Ideas: Building Community & Increasing Attendance
Welcome to the latest episode of "The Multifamily Mix," where we blend apartment marketing and retention with a splash of encouragement. This week Barbara and Marci are walking you through 12 resident event ideas that you can host this May or keep the party going and sprinkle them all throughout summer!
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ONE EVENT - THREE WAYS
CHILLAX - A STAYCATION FOR YOUR RESIDENTS
Encourage residents to take a moment out of their day and enjoy some rest and relaxation by stopping by your Chillax Staycation Event!
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EVENT #1: GO ALL OUT STAYCATION
This chillax event hosts a little staycation for your residents. Think bath bombs, eye masks, stress balls & more!
EVENT #2: GRAB & GO CARE STATION
Display a variety of relaxing items in boxes or bowls, or step it up with this plastic cup goodie container. Because we all know… no matter how busy we are, there’s always time for a Starbucks stop. We played on that idea with this clever cup gift!
EVENT #3: GO VIRTUAL CHILLAXATION & MEDITATION
This virtual event invites residents to take 20 to 30 seconds to calm their minds with relaxation and meditation reels. (Bonus! Get some engagement with residents on your social media!)
YOUR TURN: TEST HOW EASY OUR TEMPLATES ARE TO USE
Customize this Grill & Chill Canva event template in our free membership.
In our full membership, you will find a fresh selection of pre-designed marketing and retention flyers & digital graphics every single month.
SAVE HOURS IN YOUR WORK DAY WITH OUR CANVA-FRIENDLY TEMPLATES. (THE CANVA ACCOUNT IS FREE TOO 🙌)
📣 HEAR FROM A SPROUT MEMBER 📣
“Sprout makes our lives easier by not only providing ideas when we are stuck, but also by providing colorful, relevant, and unique graphics. And when we are in a time crunch, which happens in our industry, Sprout will customize graphics for us, sometimes with our own ideas!
I can confidently say that I use Sprout nearly every day.”
4. KENTUCKY DERBY
Clutch your pearls and hold your horses ladies and gents! It’s off to the races on May 4th for the big race. Host a watch party or a fancy hat bash, complete with refreshments.
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5. COSMIC CINEMA
Invite residents to join the dark side, complete with cookies and a movie night.
This event can be done at any time!
Did you know? May is also Star Wars Month. Celebrate a full 31 days of Star Wars!
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6. TACOS & TEQUILA
Set up a traditional taco bar or a walking taco bar with sips and dips galore!
This event could also make for a fun marketing event where you invite prospects to come and tour the community. By hosting a “walking taco bar” you can set up various stations within the club room, in a model unit, and at amenity stops.
Note: Provide non-alcoholic mocktails as an alternative for those who might want it!
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7. BYOT (BRING YOUR OWN TEACHER) APPRECIATION
Encourage residents to bring their favorite teacher by your community for some spoiling. OR send goodies with the kiddos at your community to gift to teachers.
Our educators work tirelessly to help our kiddos, and they deserve some recognition and appreciation!
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FREE DOWNLOAD: 25 RESIDENT EVENT IDEAS
8. CRAFTY CARD BAR
Help spread some more love in this world with a card bar craft station to help residents make beautiful cards for their loved ones.
Bonus points: Pay for stamps for those who are mailing theirs out!
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9. SIZZLING GOOD TIME BBQ
May is National BBQ Month!
As the weather heats up, grills get fired up! Enjoy a little fun in the sun, complete with classic favorites, condiments, and drinks!
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10. SELFIE STATION
Set up selfie stations around your community and encourage residents and prospects to tag you on social so you can share the miles of smiles online!
This is a great way to get user-generated content from your residents.
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11. POOLSIDE FITNESS
Host a fitness session by the pool, or better yet, in the pool! Cardio in the pool is a great low-impact activity for residents of all ages to enjoy.
Marci’s Tip: Make it a Zumba in the pool class!
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12. HELLO HONEY CEREAL BAR
Serve up classic favorites like Honey Nut Cheerios, Honey Bunches of Oats, and Honeycombs to bring spoonfuls of sunshine your resident’s way!
This is a great grab-n-go on a busy weekday!
Bonus Ideas: Send residents with your referral bonus offers.
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“MAY” YOUR RESIDENT EVENTS BE LOW STRESS AND WELL ATTENDED! 🙌
Thank you for being part of our Sprout community and hanging with us on The Multifamily Mix. We appreciate all of you so so much!
If you are a member, log into the website to start planning (& absolutely crushing) your May Marketing!