In this episode of The Multifamily Mix, Barbara Savona of Sprout Marketing shares creative ideas for resident events to kick off January 2025, focusing on their dual purpose: resident retention and marketing opportunities. She introduces engaging event concepts like a soup tasting extravaganza, a grab-and-go soup bar, a virtual "Guess the Soup" restaurant challenge, and highlights unique activities like a polar bear plunge with warm drinks, a houseplant pop-up workshop, and a calligraphy and cocktails class. Barbara emphasizes the importance of refreshing multifamily professionals' motivation amidst industry challenges and hints at an exciting 2025 initiative to help reignite their spark. With detailed tips and Sprout resources, she encourages multifamily teams to plan events that connect residents, support outreach, and drive positive engagement.

In this episode of The Multifamily Mix, Barbara Savona dives into essential strategies for multifamily marketing, focusing on creative resident events designed to boost resident retention and end the year on a high note. Property managers and leasing teams will discover 12 actionable ideas, including a Winter Regency Gala, Bark and Biscuits for pet-friendly fun, Frosty Frenzy games, and grab-and-go treat stations. Barbara also shares insights on navigating challenging seasons and how these unique apartment community events can build connections, drive engagement, and foster loyalty among residents. Perfect for property management teams looking to enhance their event planning, this episode highlights valuable resources from Sprout Marketing to make your holiday programming seamless and impactful.

This blog, How to Maximize Resident Events: Making Every Moment Count , offers valuable insights for property managers aiming to boost apartment marketing and enhance resident appreciation through impactful resident events. By focusing on meaningful resident interactions, these events become more than gatherings—they’re key opportunities to create a vibrant community atmosphere, engage residents, and strengthen marketing efforts.

Highlights include setting up a "testimonial booth" for capturing resident feedback, featuring resident stories in newsletters, and capturing photos that show the event’s energy—all excellent tools for apartment marketing. Additionally, property managers can increase resident appreciation by sending personalized thank-you notes, recognizing resident helpers on social media, and displaying event memories on a community wall, creating a welcoming space for both current and potential residents.

To keep resident engagement high, the blog suggests strategies like “Throwback Thursday” posts on social media and creating a permanent highlight reel of events to attract new renters. Each suggestion provides a dual benefit of enhancing resident appreciation while supporting apartment marketing objectives. By planning each event with clear goals for content and connection, property managers can make every resident event a true investment in building community and brand loyalty.

When it comes to apartment marketing, a consistent and effective social media presence is essential. But for many property management professionals, keeping up with regular posts while juggling other tasks can be challenging. In this episode of The Multifamily Mix, host Barbara Savona dives into a game-changing social media strategy: batching. Learn how batching can simplify your social media process and take you from overwhelmed to organized. 

Looking to boost resident retention and keep your community engaged this November? Property managers, it’s time to step up your apartment marketing game with fresh, fun, and impactful resident events! From cozy gatherings to acts of kindness, we’ve got 12 creative ideas to show your residents just how much they’re appreciated. In this episode, we share easy-to-execute event ideas designed to strengthen your community, increase resident satisfaction, and make your property stand out. Don’t miss these actionable tips to elevate your resident retention strategy this season!

No need to start resident events from scratch - Barbara is giving you 12 resident event ideas that your residents will want to attend this fall! No matter what your budget is or what time constraints your team has, we have resident event ideas to fit your circumstances.

No need to start resident events from scratch - Barbara is giving you 12 resident event ideas that your residents will want to attend this summer! No matter what your budget is or what time constraints your team has, we have resident event ideas to fit your circumstances.

In this episode, we’re recapping all our takeaways from NAA Apartmentalize 2024. We explore effective strategies for personalizing multifamily marketing to boost resident engagement. Experts discuss leveraging data insights, community-focused campaigns, and digital platforms to enhance satisfaction and occupancy rates. Discover actionable tips to redefine your approach and create lasting connections with residents in today's competitive market.

No need to start resident events from scratch - Barbara is giving you 12 resident event ideas that your residents will want to attend this summer! No matter what your budget is or what time constraints your team has, we have resident event ideas to fit your circumstances.

In this episode, Barbara chats with Leslie Jackson, a functional nutritionist, to bring you practical wellness tips to enhance your well-being and create a healthy balance in the busy multifamily world. You’ll learn to prioritize health amidst busy schedules, discover actionable strategies for balanced meals, stress management, and how to foster a community that makes you want to be your best self. You’ll be inspired by Leslie’s simple, one-step-at-a-time approach to better, fulfilled, and balanced lives. 

Barbara Savona chats with Priyanka Agarwal, Director of Public Relations at J Turner Research, to explore multifamily marketing and property management strategies aimed at boosting resident retention. Priyanka shares her expertise on the importance of resident reviews, reputation currency, and fostering positive resident experiences. You’ll get practical tips for positively influencing reviews, handling negative feedback, and maintaining a safe, supportive environment for residents. Priyanka emphasizes how compassion, proactive engagement, and safety perceptions are crucial elements in building a strong community reputation and ensuring long-term resident loyalty.

Dive into multifamily magic with Barbara Savona as she unveils 12 summer-themed resident events, from pool side to chalk art contests, designed to elevate community engagement and satisfaction all summer long. Tune in to "Multifamily Mix" for innovative ideas and expert insights every Tuesday!

In this episode of the Multifamily Mix podcast, Barbara Savona chats with Janet Rosseth, Founder and CMO of Cadence Marketing Solutions, about navigating lease-ups when things don't go as planned. With over 25 years of experience, Janet shares valuable insights into overcoming common challenges, from pre-leasing delays to post-Certificate of Occupancy lulls. She emphasizes the importance of creativity, strategic pricing adjustments, and optimizing the prospect experience. By implementing actionable strategies, multifamily marketers can revitalize lease-up efforts and drive success in competitive markets. Explore Janet's expertise and unlock the secrets to lease-up success.

Barbara is joined by Brandon Willis, from GMH Communities, as they talk through all the obstacles and triumphs that come with lease-ups. Brandon takes us through his incredible career and shares all the lessons learned - from his time in the leasing office at student housing to his new role as the Regional Leasing Manager for multiple properties. He gives great insight into the importance of effective outreach marketing, branding, encouraging team buy-in, and so much more! You’ll get actionable takeaways you can take back to your team and start implementing today to take your community from lease-up to full-up!

This is your go-to guide for boosting resident attendance and engagement at your apartment community. With 17 actionable strategies, we're here to ensure your events are effective, easy, and fun.From personalized invites to creative signage, we talk about the tools you need to spread the word, create excitement, and encourage residents to show up to your events. Involve residents in the event planning, offer special perks when they register to attend, and partner with local businesses to build out an event that is well attended and anticipated.

Grab these ideas for innovative resident events for apartment communities, student housing, and senior living. No matter what your budget or time crunch, these events are easy to put together and be successful thanks to Sprout Marketing’s done-for-you event marketing options. You’ll get ideas for summer BBQ, resident staycation, taco bars, and more!

Barbara gets pro insights from Kindle Baumgarten, a regional marketing coordinator, on navigating multiple multifamily lease ups. Learn actionable strategies for bridging developers and operations teams, crafting compelling narratives, and sustaining momentum beyond lease up for lasting success in apartment marketing and branding.

Barbara chats with Chris Arnold, co-founder of Authentic, to talk about the importance of starting marketing efforts early in order to tackle the lease up timeline effectively. This conversation covers everything from ground breaking to full occupancy, emphasizing the importance of marketing partnerships, and having a well prepared leasing team.

The Multifamily Social Media Summit was the perfect blend of insightful marketing wisdom and the breathtaking beauty of Napa. Come with Marci and me on our adventure in this vlog-style event coverage.

This week we are mixing things up extra and coming to you from a multifamily social media summit in Napa. We promise we got a lot of work done while here and we’re excited to share some of this with you, in addition to our 12 April resident events for your apartment communiies!