Get Your Residents Referring Today
Resident Referrals are the easiest form of outreach marketing for your apartment community
WHY FOCUS ON REFERRALS?
While outreach marketing can be intimidating, the easiest way to get started is to focus on your home turf…with current residents. They have already bought into your community. So the easiest way to turn one resident into three is with a kick butt referral program.
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A lot of times our residents can walk into places that we would never be able to. Think about residents that are in the military or that are part of a larger corporation that maybe we cannot get into.
Peer-to-peer recommendations will always hold more weight than advertisements.
Why don't more residents refer friends, co-workers, and family members to our community? It's because it's not a priority for them. Increasing our occupancy is always a priority for us as the managers, assistant managers, and leasing professionals. But for our residents, it ranks low on their list. So how do we make our priority their priority?
But how can we remind every resident of our referral incentives all the time when we are juggling new move-ins, maintenance issues, owner demands, fires, and figuring out what the weird smell is from apartment #1202?
HERE are seven IDEAS ON WHEN TO ASK AND REMIND ABOUT REFERRALS:
Leave your referral flyers next to your coffee station.
Host a Breakfast-On-The-Go event and add referral flyers or labels to your breakfast goodies.
Host a BYOF (Bring Your Own Friend) Event focused on referrals.
Post referral reminders throughout common areas.
Switch up referral bandit signs regularly.
Deliver goodie baskets to individual residents at their place of work. Include referral flyers.
Regularly post about referrals on social media. (Tag a friend that would love… [amenity] at [community name]!”)
The Sprout Membership is your “easy button” for apartment marketing
one easy-peasy platform where you can get ideas and resources to check off all your marketing and retention needs
When you join the Sprout community, you get marketing initiatives that you can do in just minutes every. single. day. We’re all about simple, everyday actions at Sprout which means you don’t have to do a giant marketing overhaul to see results. The Sprout Daily Dose method is designed to give you all the results you're looking for without sacrificing your time or money. If you want to learn more, you can catch a demo video here.
