Creative, easy, and budget-friendly grab-and-go gift ideas for apartment outreach marketing and resident retention! These ideas will help you get ahead of competitors in the new season. These initiatives help you increase occupancy for your community.

Today we're exploring a topic that’s as much about self-expression as it is about sales: the art of developing your signature style as a leasing consultant. 

As National Director of Leasing at GMH, Alex Rippy's role is multifaceted and dynamic. Alex joins us this week and we talk all things leasing.

Get creative this month with some fresh, unique ideas for your apartment marketing. We have ideas to check all your boxes and meet all your goals - resident events to increase resident retention, resident notices, outreach marketing, resident renewals, and follow up initiatives. The best part? They won’t break the bank or take up all of your time. We don’t believe you have to sacrifice your time or your money to reach your marketing goals.

What does it take to be a stellar apartment leasing agent? This week we are talking about 8 steps to become a kick-butt leasing agent THIS WEEK. Working on communication skills, knowing your competitors, and getting to know the ins and outs of your neighborhood will give you the edge you’re looking for in the multifamily industry. Check out all ten suggestions.

Easy grab and go gift ideas for apartment marketing and resident retention! We’ve got 12 ways to show your residents you care and 5 easy marketing tactics you can put to work today.

Nothing is off-limits in this conversation! Kate shares her journey, some foundational principles that have shaped her career, and how she ultimately landed her dream role as an apartment developer - combining her many passions and talents!

I know you will benefit from the conversation! Listen to the audio below or check out the video for a full experience and SO many more laughs.

It’s no secret that social media holds a tremendous amount of power (both good and bad), but what sometimes seems like a more complicated secret is how you can harness the power of social media to work for you and your apartment community. I’m talking to my friend Leah Orsbon who just so happens to be a pro when it comes to Facebook groups. She’s giving us all the little secrets that you can put into action so that you can use Facebook to help make a positive impact on yourself individually and on your community or peers.

In this episode of Marketing Home, Marketing You I interviewed Tony Sousa to get insight on all things personal branding and employee retention. Cultivating a positive personal brand is important in adding value to yourself that makes you more valuable to your workplace. Tony also gives tips on how to recruit, hire, and retain employees that are high quality and add value to your apartment community. He also gives insight on what makes a good interviewee and allows you to stand out from the other candidates being interviewed.

Moving is stressful so it’s important as leasing agents, real estate professionals, and property managers that we are empathetic to our new residents and take the time to understand their circumstances when they move in. Taking the time to help make sure their move in process goes smoothly and showing them some gratitude for picking your community will go a long way in gaining their loyalty. Making sure to take the move in process as an opportunity to ‘wow’ your new resident will help in your resident retention as well.

Food centered resident events are great for encouraging resident retention and building loyalty for your apartment community. This cooking class resident event is a great way to get your residents mingling with each other and creating relationships, plus it doesn’t have to be overly complicated for you as the property manager or leasing agent. Utilize social media to market your event and encourage your residents to post about it using a hashtag.

Resident appreciation is so important in creating loyalty from your residents. There’s no better time to show your residents some love than February. We want you to think outside the box when it comes to resident appreciation and we’re giving you some ideas of some quick, easy, and affordable ways to show your residents some love.

Outreach marketing can be an overwhelming beast to conquer but here’s the thing… it doesn’t have to be complicated. Sprout Marketing has done-for-you bundles that are the easiest way to accomplish your outreach marketing goals and are sure to resonate with your prospects. We’re giving you unique and easy ways to hand out these bundles so that you can standout from the crowd and get ahead of your competitors, as well as some social media marketing tips.

Resident Events for your apartment community residents are important in creating resident retention and resident loyalty. As property managers, leasing professionals, and real estate professionals we often need quick, easy, and simple resident events to throw that are also effective and generate high resident participation. It’s important to be have creative ideas for resident events so you can keep each event fresh and exciting.

Renewals start on day one of a new resident moving into your apartment community and continues throughout their resident journey. As property managers and leasing professionals, it’s important to continually create loyalty through creative ideas for resident retention. Train your teams to get comfortable with renewal conversations to increase overall retention rates.

While outreach marketing can be intimidating, the easiest way to get started is to focus on your home turf…with current residents. They have already bought into your community. So the easiest way to turn one resident into three is with a kick butt referral program. The trick is to make sure referring is on our residents’ brain often by reminding them often. As property manager, leasing agent, leasing professionals, and realtors, a referral is as good as it gets.

Moving is one of the most stressful things your residents will deal with, so it’s important as property managers, leasing agents, realtors, and leasing professionals that we take the time to make sure we’re doing everything we can help make it a little easier. We need to be empathetic and look for ways that we can delight our residents in unexpected ways when they move into our apartment community.

The average shopper begins looking for a new home six weeks in advance and is going to look at four to six communities before they narrow down their search. If you're going to stand out, you must follow up. But here is the sad reality: More than 50 percent of prospects never received one form of follow-up. So just by following up, you increase the odds of getting that new lease. This is why it’s so important for property managers, leasing agents, and realtors to reach out and follow up with their prospects in a timely and personable way.

Outreach marketing is the act of marketing or promoting our community. It involves creating rapport, building and strengthening business and customer relationships, and seeking out new clients. In a nutshell, it’s telling businesses (and people) in our surrounding area who we are, what we're all about, and what our community is all about. Building rapport is more powerful when someone can put a face to the (brand) name. When we go visit local businesses, they start to associate us with our community. We go from a faceless brand to a personal connection. Marketing is a numbers game. Increased marketing equals more prospects and more prospects allow us more opportunities to close. If we follow that logic, more opportunities to close leads to higher occupancy. And we all know the benefit of that!