Free Marketing Tool...PLUS 2 More Ways to Drive Traffic to Your Apartments
FAVE FREE EMAIL TOOL
MailChimp is one of the EASIEST email broadcast tools to use and we ❤︎ it.
You've built a mailing list of prospects and residents, but have you sent them anything on a regular basis? MailChimp is one of the EASIEST email broadcast tools to use and we love it.
Why MailChimp? There are dozens of reasons, but we're only going to cover two. First of all, if you have less than 2,000 email addresses to send to it's free. FAA-REEEEEEE!
Second: Their custom fields make it possible for "personal" mass broadcasts. Custom what? You can import all your contacts with custom fields that allow for special information, such as, their apartment number, their birth month, their pet name, which model they were interested in, etc. So when you send a mass email out, you can select who will receive it (like only residents with birthdays in January) or only prospects that were interested in your 3-bedroom model (since you have five 3b occupancies to fill next month)...
You can also insert these fields into the emails themselves, for example,
"Hi [Insert RESIDENT NAME],
Stop by for doggy treats any Wednesday this month! We can't wait to see [Insert Pet name here]! Be sure to take a guess at how many treats are in the bowl for a chance to win this gorgeous water bowl!
Ruff! Your Community Team
So go ahead and export that mailing list (as an excel or csv file), add your custom fields, and import it into MailChimp to get broadcasting! 🌱 Seedling members: You can email our designs, digital graphics and stock photography!
CLIENT SHOUT OUT: 79 West!
This week we're giving a special shout out to 79 West in Panama City Beach, FL. Their FB posts (which often feature Sprout Digital Graphics), are getting GREAT feedback.
Engaging posts, ones that get your residents or prospects to participate with comments or likes, take some initiative (it's harder than it seems!). It means you're doing your job onsite well to have happy residents and you're posting content that truly interests them!
This week we're giving a special shout out to 79 West in Panama City Beach, FL. (https://www.facebook.com/79West/). Their Facebook posts (which often feature Sprout Digital Graphics), are getting GREAT feedback. Check our their page- you'll find a nice mixture of resident event reminders, marketing offers, amenities highlights, and general fun content! The result? Resident testimonials and participation galore! Keep doing you, 79 West!
