Two major themes emerged in this year's AIM conference: AI and centralization. Listen in for takeaways for onsite teams.

“Anytime you bring two people together, a culture will develop or grow. Culture grows in every organization. The question becomes, are you intentional about what you're going to grow? Or, are you unintentional and you leave it up to chance and circumstance?” Our leadership university continues with Bill Nye in part two of our series: Building Leaders with Bill Nye. Intentional vs. Unintentional Culture.

What does it take to be a stellar apartment leasing agent? This week we are talking about 8 steps to become a kick-butt leasing agent THIS WEEK. Working on communication skills, knowing your competitors, and getting to know the ins and outs of your neighborhood will give you the edge you’re looking for in the multifamily industry. Check out all ten suggestions.

A lot of time, energy and money are spent on apartment marketing. Most of it (sigh) doesn’t work. 

After working with thousands of multifamily professionals, we’ve seen some patterns emerge. So today we are breaking it down and identifying the top FOUR flaws in apartment marketing…and the way to fix them.

We always get so excited when a new month rolls around (even if they seem to be rolling around faster and faster). A new month means a new Sprout Marketing Calendar full of brand new ideas for you to get new residents and keep those awesome ones you already have! The October calendar and the Daily Dose ideas for this month have allllll the Fall vibes and we are loving it because, let’s be honest, we’re melting here in Texas and we can’t wait for cooler weather.

For a lot of us, it’s our nature to work as long and as hard as possible, sometimes (most of the time) to the detriment of our own wellbeing.  We put in overtime, we cut lunch short, we keep pushing back the time we say we’re heading home, and oftentimes that behavior can be justified because we are busy people. But I’m here to tell you, busy doesn’t justify sacrificing your well being both physically and mentally.