#06 - Your Ultimate Guide To Outreach Marketing: Part 1

Want to see me have a heart attack? Tell me that outreach marketing is dead. 

I’ve had it said to me before and am forever baffled that some people really do think it’s dead. I get it though…it can be an intimidating task. It’s a bit of a marketing monster when you don’t know how exactly to approach it, or what to expect from it. 

In this episode, part one of a multi-part series, we start to dive into everything outreach marketing and why you NEED to be doing it. 

I’ll talk about:

• Why outreach marketing seems to turn so many people off from it.

  Between the intimidation and unease that comes when preparing for it, I understand people’s hesitation. But we can overcome that hesitation, friends! 

• What exactly is outreach marketing?

  We know it’s intimidating but exactly is it? What’s the goal? Why the heck am I telling you to do it?

• Why you should be doing outreach marketing, yes, even in the digital age.

  The average person scrolls through 300 feet of mobile content every single day. YEP. You read that right. Now how much of that information are the viewers actually retaining?

• What you need to do before you even step foot out of the door for outreach marketing. 

  Surprise! Outreach marketing starts before you even start the outreach. Confused? I’ll clue you in. 

• Tips and suggestions on how to set goals for your outreach marketing. 

  Without goals for your outreach marketing for your apartment community, you might as well just be walking around telling people the sky is blue because that’s about all the results you’ll get out of it. 

• Where, when, and what to do once you’re on location for your outreach marketing. 

  It’s showtime folks! Whatcha gonna do? Don’t worry, I’ll tell you.

• How to manage doing outreach marketing when you’re so busy and have a million other tasks. 

  It’s the age old question. Property managers and realtors are so busy all the time so how do you get outreach marketing done? I have some tips for all you task jugglers out there. 

Those are just some highlights of what to expect from this mini-training episode of ‘Marketing Home, Marketing You’. We don’t want you to feel discouraged about maybe not doing outreach marketing, we want you to be encouraged to start 2020 off right with a new and effective outreach marketing approach

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the talking for you