#04 - An Unconventional Approach to Multifamily Operations with Mark Hurley

In this episode, I talk to Mark Hurley, 2019-2020 Texas Apartment Association President and Owner of Highland Commercial. He talks about the importance of other people’s influence on your core values and how you carry those with you throughout your personal and business life. He also talks about the importance of genuinely caring for people in our industry, as well as life in general. 

If you want to hear some solid advice from someone who’s had great success in our industry, and also have your heart uplifted then you do not want to miss this episode. 

Here’s what to look forward to in this episode:

• How Mark Hurley got his start in the industry and how he’s built it to what it is today. 

  A real life success story of how doing little things everyday can benefit you in the long run, even when it may seem like you’re running in place and not seeing much progress. 

• How people around you influence your outlook and core values, and how those stick with you throughout your life. 

  Mark talks a lot about the influence that his father had on him in creating the core values that he has today and how he translates those core values into his personal life as well as his business. 

• How to be a profitable business while still caring for and considering your employees and residents in decision making. 

  You mean we can renovate the apartments and not raise rent for current residents? Whhaattt?? Well, that’s exactly what Mark and his team did at one of his properties and you’ll want to listen to hear the outcome. 

• A heartwarming story of a maintenance team member turned super hero when he did the unexpected for a resident. 

  Mark calls this giving his team “permission to be good” and boy oh boy did his team do some good! You don’t want to miss this, trust me. 

• How to deal with criticism or complaints from your team as a manager. 

  Sometimes this can be so difficult to hear, but Mark talks about a new perspective on this and how those ‘complainers’ may be your most valuable team members.

• How to create a work culture that encourages harmony and integrity… and how to deal with it when the work environment isn’t so harmonious. 

  Harmony is the goal but conflict is sometimes the reality. Mark’s approach to this will give you insight to see why his company and properties have done so well. 

• How to stand out as a leader and how to go about making the right connections within the industry. 

  If there’s anyone would could speak truth to both of these topics, it’s Mark Hurley. Don’t miss his answer. 

Mark and I cover a lot in this interview, but there’s not one second that’s not filled with some solid GOLDEN tidbits of advice. Mark is a vessel of knowledge and as you listen to this podcast you’ll realize that whenever he starts talking, you’ll probably want to be listening.