Start Here: Apartment Outreach Marketing
The what, why, and how of outreach marketing for your apartment community
WHAT IS OUTREACH MARKETING?
Outreach marketing is the act of marketing or promoting our community. It involves creating rapport, building and strengthening business and customer relationships, and seeking out new clients. In a nutshell, it’s telling businesses (and people) in our surrounding area who we are, what we're all about, and what our community is all about.
WHY OUTREACH?
In a digital age, face-to-face marketing has decreased. So why continue to outreach in person?
Building rapport is more powerful when someone can put a face to the (brand) name. When we go visit local businesses, they start to associate us with our community. We go from a faceless brand to a personal connection.
Marketing is a numbers game. Increased marketing equals more prospects and more prospects allow us more opportunities too close. If we follow that logic, more opportunities to close leads to higher occupancy. And we all know the benefit of that!
WHAT should you SAY?
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What to say will hugely depend on where you are going
Understand your target market
It all starts with a smile and a warm demeanor
Have a great intro and a quick elevator pitch ready to go
Keep it brief
Take a personal interest
Don’t forget to document your efforts. It’s the easiest way to build a route or pass it to a team member to continue progress.
PRO TIP: A lot of people get nervous about outreach marketing, but remember that you have a lot of value to bring to a local business. Your community represents HUGE buying power.
Here’s some outreach oriented marketing resources to get your show on the road:
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