5 Tips To Brand Your Canva Designs
Today we are sharing our favorite design secrets and hacks on how to quickly and easily customize your apartment Canva templates to match your brand. You want your audience to pay attention when they come into contact with your brand, and an easy way to do that is making sure your materials all have a cohesive look so they can easily identify it’s coming from you.
BRAND YOUR MARKETING DESIGN IN CANVA
Watch a 10-minute clip from our Branding In Canva Member-Only Webinar
Want access to all of Sprout’s multifamily and Canva trainings? Join Sprout’s Ultimate Apartment Marketing Membership.
Canva is a great platform to get designer-level templates that you can quickly customize. The Sprout team reviewed the basics of Canva, and now we want to show you how to take it to the next level by transforming these designs to match your brand. You already have SO much on your plate, so these simple tricks along with your marketing membership will allow every marketing, event, or retention design to look like you paid to have someone do it for you.
TIP 1:
COLLECT YOUR BRAND ASSETS
Before you start messing around in Canva, start collecting your apartment’s brand assets so that you can have the details handy. Below are some of the items we provide in our style guide for apartment branding clients:
• Logos
• Color Palette
• Fonts
• Community Photos
• Floor Plans
• Patterns
TIP 2:
CREATE A BASE TEMPLATE
At Sprout we refer to these as magic templates and one of our favorites is the framed flyer option.
Simply open up this magic template in Canva, and start making adjustments to the…
• Background Color
• Bottom Bar Color
• Text Details, Fonts, and Colors
• Logos
• Icons
When you’re done, you can easily drop ANY ready-to-use marketing or retention flyer downloads from your membership into this template to brand it.
TIP 3:
REUSE YOUR BOTTOM BAR
Jumping off tip 2, grab elements from your magic template and drop it into other designs.
At Sprout, we love to drop what we call the “bottom bar” into other designs to easily add logos and contact information. This way you aren’t wasting your time retyping the same information over and over again.
TIP 4:
KNOW WHEN TO HOLD BACK
You don’t need to spend hours of your life changing every element of your Canva templates to make them branded.
Sometimes, just simply changing the colors and adding your photography can transform the design and make it feel custom even if it’s a template.
TIP 5:
SET TIME LIMITS FOR YOURSELF
Doing your own design can be a slippery slope when it comes to your time. One moment you just opened Canva, the next it’s the end of the day and you are still not done with your design.
Transforming designs is fun, but you don’t want it to take away from your other responsibilities. Set a time limit for yourself before you get started, and keep an eye on the clock as you go.
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You’ll get a selection of Canva templates designed specifically for your apartment marketing needs. Sprout designs do 90% of the work for you from catchy apartment taglines, engaging copy, perfect photography, and areas to easily fill in your community’s information. Get seasonal and year-round resident events, outreach marketing, renewals, referrals, and other Canva-compatible designs now!
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