#78 - October Marketing & Retention Ideas for Apartments
The October edition of SproutMonthly: The Apartment Marketing Magazine is full of gourd-geous creative fall apartment marketing and retention ideas. Grab your PSL and listen in!
Here is a sneak peek of the October edition of SproutMonthly: The Apartment Marketing Magazine. Inside you’ll find…
8 NEW EVENT IDEAS
6 EASY GIFT IDEAS
ALL THINGS FOLLOW-UP: Our complete guide for follow-up
SWEATER WEATHER: Our favorite fall sweaters all under $50
Subscribe to our free apartment magazine today and access all of the goodies - click here!
>>> PREVIEW THE October ISSUE OF SPROUTMONTHLY
October RESIDENT EVENT ideas
HARVEST FESTIVAL
Host a harvest festival and have fun and games for all. Check out Sprout’s October issue for a bunch of activities and designs for your event.
Bring it to life with…
INTO THE WOODS PARTY
Ready to go into the woods? Set up a grazing station with forest-inspired snacks for a movie night, happy hour, or a cooking class. Bring it to life with…
Fresh Nuts & Berries
*Amazon affiliate links included
SWEET CANDY BAR
Spoil your residents with a sweet treat! You can have a candy bar so they can make their own bag, or have them prepackaged and ready to go.
Bring it to life with…
GUESS HOW MANY
CANDY CORN EDITION
Need a resident event idea that costs ZERO dollars and requires minimal planning? You'll love this fall event idea that happens to be one of our member favorites.
Have your residents guess how many candy corns are in the jar to win the jar or a special prize. Set up your station, photograph it, and post it for people to guess in the comments or come into the leasing office to guess.
Sprout Members - log on and use our photograph with the candy count provided.
Bring it to life with…
*Amazon affiliate links included
PLUS, A FEW OTHER october RESIDENT EVENT IDEAS
Breast Cancer Charity Event: Cupcakes for a Cure
October is Breast Cancer Awareness Month.
Sell cupcakes and donate proceeds to charity.
Partner with a local bakery to craft a special cupcake. Then promote to your following and donate $1 to every cupcake sold up to $___ amount of money. This get's exposure to the bakery and you.
Fall Decor Contest
Do this as a door, balcony, or overall apartment decor contest.
Encourage residents to post a picture of their fall decor for their chance to win a prize.
Have a local business sponsor the prize and you'll include them in your promotion along with posting about them on social media.
Costume Party
Host a costume party for people, pets, or both.
Make this an in-person party OR do a virtual contest.
Don't forget when the event is over to post ALL the amazing pictures to your social media as an album or highlight reel.
Walking Tacos
Taco Day is October 4, but you can do this any day.
Have a local restaurant set up a taco bar at your community.
You can also set up a walking taco station with personal Fritos bags that can be added with chili, cheese, and other delicious taco toppings.
GRAB OUR FREE EVENT INVITE TEMPLATE >>>
Customize this fall event design FREE in Canva!
In our full membership, you will find a fresh selection of pre-designed marketing and retention flyers & digital graphics for our members. You can customize them yourself (using our CANVA-COMPATIBLE templates) or have our designers customize them for you for a small fee (starting at $12.50).
Try out one of our Canva-Compatible Templates and see how easy it really is!
Access this template and others in our FREE membership - click here!
More from the October Issue of Sprout Monthly >>
CREATIVE GIFTS you'll love for fall
You’re Gourd-geous
Pair our gourd-geous resident appreciation design with this pumpkin mug for the perfect gift!
Check out the full October issue to get all six creative gift ideas. Perfect for move-ins, general resident appreciation, and renewal thanks.
Download this Resident Appreciation Sign for your residents!
Join Sprout’s free membership to get access to the October SproutMonthly Issue as well as featured resources including this resident appreciation sign!
Available only through the month of October.
Follow-up: THE ULTIMATE GUIDE
did you know...
44% of sales representatives give up on their prospects after the initial conversation
60% of customers reject offers four times before making a purchasing decision
Email marketing can double the ROI you can expect to get from cold calling
DON'T LET THIS BE YOU! Check out the October Issue for the secrets to follow-up success!
We’re rolling out the follow-up timeline complete with step-by-step ideas and templates to:
CREATE A CONNECTION THAT LASTS. The key to any good relationship is a great first impression. Before your prospect leaves your tour, make it a point to create a connection that lasts by doing 3 simple things.
SEND A QUICK FOLLOW-UP MESSAGE via phone, text, email, or DM. Remind your prospects of all the things they loved at your community so they can factor it into their decision. We’ve got a base email template and subject lines they won’t be able to resist opening.
DROP SOMETHING CREATIVE IN THE MAIL. Everyone loves receiving mail, especially since no one wants to send mail these days. Here are a few of our favorite ideas to mail your prospects that are affordable, but still fun and creative!
A PERSONALIZED EMAIL WITH A FUN CREATIVE SURPRISE. Start with our email template and then add something fun (we’re giving you three fun options).
INVITE THEM BACK. Use these creative ways to get your prospect to come back. The more they can see what life is like at your community, the more likely they will want to live there.
CHECK IN WITH THEM TO STAY TOP-OF-MIND. Drop a short line in the channel they prefer and try to see where they are in their decision-making process. It's a good opportunity to include any specials to create urgency if you have them. We’ve got you covered with a phone, text, or email template to get you started.
AUTOMATIC EMAILS. Think of automatic email campaigns like a pot of water on the stove. The automatic emails heat up your prospect bowl and allow your team to prioritize the hotter leads while the email campaigns take care of the colder leads that may not be ready to make this big decision. We’re sharing five automated email tips from Mike Whaling, Founder and President of 30 Lines.
This product is for a digital file only, no physical items will be sent or mailed.
Get the ultimate guide to follow-up that includes everything you and your team need to know to make the most of your leads and improve your closing ratio. This ebook covers tangible and digital strategies you can implement that your competition isn’t doing.
Here is a breakdown of the chapters:
Follow-Up Timeline
Email, Text, and Direct Message Templates
Phone Call scripts
Canva Follow-Up Design Templates
Subject Line Ideas
Top Tips & Tricks
This ebook is a total of 17 pages.
sweater weather
We've rounded up a few sweaters on our wish list this fall. Nothing better than a fall breeze and the excuse to wear something cozy to work!
SAVE THE DATE
Use our monthly planning calendar to...
Outline your marketing efforts
Plan any retention efforts or events
Put reminders for your team
Plan out your social media strategy
Join our free membership today and access our calendar’s resources - click here!
Rate, Review, & Follow on Apple Podcasts
Stay tuned for another great episode coming soon, and really…join Sprout’s free membership. You have nothing to lose and everything to gain!
Join our free membership today and access our favorite flyers and resources - click here!
