#82 - Apartment Events and Resident Appreciation For November
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The November edition of SproutMonthly: The Apartment Marketing Magazine is full of apartment resident appreciation and retention ideas. This episode is all about resident appreciation and how we can build trust equity. Here is a sneak peek of the November edition of SproutMonthly: The Apartment Marketing Magazine. Inside you’ll find…
Resident Appreciation Week: 18 Event Ideas for Any Budget
Ask Anne Sadovsky Anything: Tackling Resident Complaints
12 Months of Resident Appreciation to Secure the Renewal
How to Tie in Referrals Into Your Appreciation
Building Leaders with Bill Nye
November Planning Calendar
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Preview The November Issue of Sprout Monthly
November Resident Event Ideas
MAD HATTER TEA PARTY
Want to do an afternoon party without doing a happy hour? Try a Mad Hatter Tea Party with tea, treats, and games. Have a variety of tea flavorings available with vintage paper cups along with treats to go. Have some board games available for people to borrow and play with their neighbors.
Bring it to life with…
*Amazon affiliate links included
HOT COCOA BAR (BUDGET FRIENDLY)
Get hot cocoa mix and then set up jars with all the toppings like marshmallows, whipped cream, candy canes, and chocolate chips. This can be an easy open house event where you put all of these items in the unit or model kitchen during tours.
Bring it to life with…
*Amazon affiliate links included
RESIDENT DINNER THREE WAYS
Partner with a local restaurant to host a resident dinner with all the fall favorites they will expect like turkey, rolls, green bean casserole, pie, and more.
Make it a potluck or provide the main course yourself and have residents provide the sides and desserts.
You could also do a mini version with canapés and drinks that have the same fall flavors.
BARKCUTERIE BOARD
Mix up your typical yappy hour with a barkcuterie board with pet treats and toys for pets.
Then add some treats for humans like sangria and popcorn.
Bring it to life with…
*Amazon affiliate links included
Resident Appreciation Week: 18 Event Ideas for Any Budget
These Resident Event Ideas are all from our Member Exclusive Resident Appreciation Week Guide. We've themed out each day to make planning your resident appreciation week much easier. Plus, we are providing you with a variety of different options each day that you can mix and match to make your own. Access this guide and see each of these events brought to life when you become a full member!
>>> Click here to join our Apartment Marketing Membership.
FREE DOWNLOAD
25 Resident Event Ideas E-Book
Ask Anne Sadovsky Anything: Tackling Resident Complaints
Anne has over five decades of experience in the multifamily industry and is sharing her wealth of knowledge with our Sprout Members.
Grab your “How to Deal with Resident Complaints” bulleted cheat sheet from the SproutMonthly and tune in here to watch the full interview!
12 MONTHS OF RESIDENT APPRECIATION
Imagine your residents are a jar that you can fill or empty. For every good experience, no matter how flashy, you put a coin in the jar. For every bad experience, you take a coin out of the jar.
Resident appreciation at its core is simple - you want to fill up that jar. When your jar is full and things go sideways, you still have a jar filled with coins. However, if your jar is nearing empty and things go sideways...well you've got an empty jar and that means no renewal.
It's the difference between taking a proactive or reactive approach. Do you want to be scrambling when things out of your control go wrong and your resident is upset? NO! Take the proactive approach with small efforts each month that lead you to a renewal!
Thanks a Latte - Welcome Gift
Start the move-in on the right foot with a welcome gift.
Welcome gifts can be as simple as coffee or even household essentials. A nice sign and some cute packaging can make anything cute, you don't need to break the bank.
We Value Your Feedback - Survey Time
Send a physical survey to your resident around 4 months in. This way it allows you to get feedback offline and enough time to right the ship (if needed) before their renewal is up.
Encourage them to fill it out by adding an incentive of a small $5-10 Amazon Gift Card.
Happy Anniversary
Halfway through their lease wish them a happy anniversary with a cute flyer signed by the team.
If you want to be extra, add a gift like a coupon to a local business or restaurant.
BUILDING MULTIFAMILY LEADERS WITH BILL NYE
NAAEI Faculty member, TRAINER SPEAKER, AND CONSULTANT
Bill's main focus is to ensure that the leasing/management teams are working in harmony with the service teams to provide an amazing experience for everyone that calls one of their communities “home.” Bill has more than 20 years of experience in the industry, but rather than relying on past experiences to guide his decisions, he loves to explore new ways of improving the experience for both our residents and our team members.
Be sure to get your Leadership Culture worksheet from the SproutMonthly November Issue and tune in for the full interview with Bill Nye here.
More from the November Issue of Sprout Monthly
How to Tie Referrals Into Your Appreciation
We’re sharing four easy ways to tie referrals into your resident appreciation efforts!
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Stay tuned for another great episode coming soon, and really…join Sprout’s free membership. You have nothing to lose and everything to gain!
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