Follow Up with Your Prospects to Win the Occupancy Game
Follow-Up is what will set your apartment community apart from the competition
WHY FOLLOW UP?
The average shopper begins looking for a new home six weeks in advance and is going to look at four to six communities before they narrow down their search. If you're going to stand out, you must follow up.
But here is the sad reality:
More than 50 percent of prospects never received one form of follow-up. So just by following up, you increase the odds of getting that new lease. We think that’s a huge reason why!
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HOW TO PREPARE FOR FOLLOWING UP?
What you do on the tour will determine how easy or difficult following up will be.
Take a personal interest. Download our Hot Buttons cheatsheet here. Our goal is to create a dialogue with prospects…to really get to know them. Take a special interest in what matters most to them. Take brief, easy-to-read notes of the things that you noticed your prospect especially liked, personal insight they've shared. It's those little tidbits that are most important when we go to follow up.
Make yourself memorable as their tour guide. When I was a leasing agent, I always found a way to weave in the fact that I had a 120 lb. Doberman named Bruno. If they were pet lovers, I’d even show them a picture of my beloved hound. This allowed me to use this fun fact in my follow up. Remember, when they tour more than just an apartment, you have to stand out and remind them of who you were. If I was following up by email, I might say, “Hi. This is Barbara, the blonde lady with the 120 lb. Doberman that gave you a tour of Park West Apartments.”
Before they leave, find out how they like to receive information. Example: “Do you prefer to get info via email, hard copies or text message?” Add that to your client notes.
Follow-Up doesn’t need to be complicated, it just needs to be intentional for you to meet your marketing goals.
THE ESSENTIAL FOLLOW-UP TOUCHPOINTS
Phone call
Voicemail
PRO TIP: Want to skip the conversation and go straight to voicemail? Check out slydial.com. You can thank us later ;)
Email - with video, audio, images or links
Text message with an image, link, audio, or video
Social media message (if they’ve provided that info or corresponded with you that way)
Snail mail packet with fun flyers, interesting mail out or gorgeous cards
For themed and seasonal follow-up ideas, our members can search FOLLOW UP and look at all the options.
Your apartment marketing doesn’t have to be complicated or time consuming.
we have the easiest way for you to meet your marketing goals right here.
The Sprout Marketing Membership allows you to have hundreds of marketing and retention ideas at your fingertips and in one super easy platform. It allows you to be able to reach all your marketing and retention without having to sacrifice all your time and money to do it.
At Sprout, we believe that just a few small, intentional steps every day are what will add up to those big results and we want to make those steps as easy as possible for you. We come up with the ideas. We design the graphics and flyers. We give you the step by step on how to make it happen. All you have to do is log on and download. bada bing, bada boom.
