Examples of Property Managers Making a Difference with Their Marketing, Resident Retention & Social Media Efforts
If you ever feel like you are lacking in inspiration or just don’t know what to do at your community for your residents or prospects, then I think you’re really going to love this page.
Each week we want to highlight how those in our Sprout Community (whether part of our Sprout Membership, Simply Social Membership or customers of the Sprout Shop) are taking small steps to make a big impact in their marketing and retention efforts.
We hope you leave inspired to make memorable moments at your apartment community too!
The Michael at Presidio
Austin, Texas
Awesome events + great social media presence:
The team at The Michael at Presidio is always hosting the BEST events at their communities. From Pilates on the Deck to Paint Your Own Pumpkins, these guys are delivering incredible experiences for their residents. We love following their Instagram account to see their events in action.
Recently they hosted a grab-n-go Pet Treats in the Office! They utilized their Sprout designs in a little frame for an extra pop of color! We decided to feature them as our #Sprouter of the Week because they show up every single day for their residents.
How the team feels about working with us
-Jennifer Daffinee, Community Manager
Check out their Instagram feed: They mix so much personalized content with graphics and content from their Sprout Membership. It’s the perfect blend!
Capitol Place
Omaha, Nebraska
If you’ve hit a wall when it comes to social media, let me introduce you to a community that is GETTING IT RIGHT on Instagram. The team at Capitol Place consistently makes me stop my finger scroll to read their posts.
Here’s what you’ll find when you visit their page:
Great pictures of their units - these guys pay attention to lighting and layout.
They share real-life pictures of pets at their community.
They promote all their fun events on their feed.
They blend in fun creative holiday posts and captions from their Sprout Simply Social Membership.
They introduce their team and how the team works hard for the residents, which builds trust.
Browse a few of our favorite posts:
Retreat at Barton Creek:
Austin, Texas
A Resident Spread for National Coffee Day:
There is SO much to love about this:
The team at Retreat at Barton Creek created a fun resident event around the creative holiday, National Coffee Day.
They printed all the Sprout Marketing Coffee Signs included in their Sprout Membership, put them in frames, and took their spread to a whole new AWESOME level.
They featured their referral bonus designs to remind residents to refer friends. NOTE: Events are a great time to remind residents how great it is to live at your community.
They shared great pictures on their social media accounts. This is great for prospects to see the lifestyle they can expect from their community.
Awesome job, Retreat at Barton Creek. You are the well-deserved #Sprouter of the Week.
Assembly 118
Seattle, Washington
Making Apartment Tours Memorable:
The teams at Assembly 118 put together the cutest “Thanks for Touring” succulent goodies with their Sprout designs & some custom succulent planters they created!
The extra effort is sure to make a huge impression on those that tour.
The Pointe Apartments:
Arlington Heights, Illinois
Increasing Retention with a Resident Appreciation Week:
The Pointe Apartments went all out for their residents with an incredible Resident Appreciation week.
Some of the things they included:
Breakfast on the Go
Treats for the pups
Slices of Pizza
And more…
Sprout Designs Used to Promote their Resident Appreciation Week
Take a peek at how they promoted it on Instagram.
Rustico at Fair Oaks:
Boerne, Texas
Making Things Memorable with Every Interaction:
The team at Rustico at Fair Oaks is making every touch point count with residents.
They purchased the Sprout done-for-you bundles and set them out at their air filter station.
The encouraged referrals by placing the “Refer Your Pals” bundles out in a basket.
How Jawsome is this?
The team at Rustico at Fair Oaks utilized a Sprout idea from the Creative Holidays Calendar and created an entire campaign around it with a shark scavenger hunt. How fun is this?! Sure to stick in the mind of residents & prospects!
Vistas @ 707:
Charlotte, North Carolina
Increasing Retention with Goodies That Make an Impression:
The team at Vistas at 707 used the “Life is Butter with You!” bundles to surprise their residents!
The response from their residents was overwhelming.
This shows how just a little effort can make a big impact.
Think of ways that you can remind residents throughout their lease how much you appreciate them.
When you do that throughout a lease term it makes renewing their lease a no-brainer!
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