NAA’s Residential Property Management (RPM) Careers Week is July 18-22 with Apartment Onsite Teams Day on July 20. Learn what it’s all about and why/how to celebrate it at your community!

This event adds so much value to your residents and your prospects that you’ll want to continue to host this throughout the year - and you can! By changing up the contents and designs, this “guess how many” game can fit into any season, holiday, or goal for your apartment community.

Appreciate your residents in small ways, often, and they will add up to big renewals, we promise! We’ve compiled this mega-list of fun and easy resident gift ideas to shower your residents with gratitude.

Wow your residents at your apartment community with these easy-to-do events. These events range in price and duration, from completely virtual to grab-and-go…we’ve covered all the bases! Read on, pick your faves, and show us how you bring them to life.

If you feel like the residents that are following you on social media are tired of hearing your sales pitch, you’re probably right! This week we are highlighting three easy social media posts that “sell without selling.”

April is the first REAL month of spring for many of us. Let’s celebrate the spring season with these resident events that bring smiles to everyone. Even super-busy property managers and leasing agents - you can do these, too!

These events range in price and duration, from completely virtual to grab-and-go…we’ve covered all the bases! Read on, pick your faves, and show us how you bring them to life.

Spring is here which means better weather and is often when people start thinking of moving. Make your residents feel appreciated with an event that will give them a reason to celebrate spring at your community.

These events range in price and duration, from completely virtual to grab-and-go…we’ve covered all the bases! Read on, pick your faves, and show us how you bring them to life.

If you're a property manager or leasing agent that has felt in a bit of a quarantine funk with regards to your health, you are not alone. I felt the exact same way as this whole mess started. Quickly I realized I need a plan to focus on my health. Today, I’m sharing my journey in working with a health coach to lose 10 lbs and gain so many more benefits. Tune in.

Black Friday is right around the corner and who says that stores are the only ones that get to take advantage of this huge marketing monster? We have an entire Black Friday collection that will no doubt be able to catch the attention of all the right people. Why would you want to jump on the Black Friday bandwagon? Well… think about it. When Black Friday rolls around it’s like a switch flips and people are in the mood to spend shop and spend money. Since people are more willing and open to spending money, they are more receptive to marketing for it. They are looking for the sales promotions. Whoa, did you miss that? They are LOOKING for the sales. That means for once your prospects are actively looking for marketing that is letting them know about sales and are more inclined to take action. If that doesn’t make you want to jump up and happy dance, I don’t know what will!!

It’s no surprise that attention spans today aren’t what they used to be. Studies say that in 1920 the average attention span was 20-minutes. Today? Eight seconds...the same as a goldfish. As a property manager trying to market your apartment community, this fact should stop you in your tracks. Breaking through the noise of day to day life is a real challenge. Twenty years ago, we were just trying to stand out from the competition with nice curb appeal and a good photo in our For Rent ad. But today’s online world has created a new set of complicated problems for apartment marketers. Your community is no longer just competing with other communities. You are competing with EVERYTHING for your customer’s attention.

Ever have a really big idea and then realize… oops…. You don’t actually have time to make it happen? Maybe you had the best marketing initiative planned but then that to-do list got the best of the day and you just weren’t able to make it happen. We feel you. Time-starved property managers are spread thin and often times it feels like there’s no help in sight which can have such add to the already overwhelming feeling you have on the daily, am I right? We’ve heard this same scenario from property managers all over the US and decided that Sprout can do more to help. So we did! We now have done-for-you bundles in our Sprout Shop that you can purchase and then have the pre-made bundles shipped directly to your door.

If you haven’t heard already, this month is better breakfast month! This is a fun monthly theme that you can use to create unique resident events and outreach initiatives, but it’s also the perfect month to push your community’s health and wellness facilities. If you’re a community that is in an area of town where fitness is the new fad, or if you have an on-site workout space that would make Dwayne “The Rock” Johnson drool, now is the perfect time to show it off! 

Fair Housing laws can be an intimidating mountain to face, and the anxiety that comes with it is understandable. There have been some real nightmare stories of violations ending careers and costing an enormous amount of money. That’s why we think this month’s webinar is such an important message that you need to hear from the one and only Anne Sadovsky, who’s kind of a legend in our industry.

This month’s marketing calendar is full of events that are sure to blow your residents away. Of course there’s tons of ideas for outreach marketing, resident retention, resident notices, and social media campaigns, but focusing on resident events seemed fitting for the season this month. Get ready to be inspired!

Let’s face it, there’s sometimes where leases are far and few between. It can feel like ‘frustrating’ isn’t even the right word to describe it. While those moments may come, we don’t have to accept the lag in leases as “normal”. We can combat the ‘leasing block’! In our free webinar, Lease It Like It’s Hot, that we’re hosting next week on August 20th, our CEO Barbara Savona is going to give you 2 secrets to getting more leases immediately.

Another month, another calendar! As a Sprout member there are so many perks but in our opinion it’s hard to beat the monthly marketing calendar. There are just so many good nuggets in it that are easy to follow and more importantly, easy to accomplish. Be sure to download our August Calendar so that you can get all your ideas planned out and read on to find some marketing gems!