In this episode of The Multifamily Mix, Barbara Savona of Sprout Marketing shares creative ideas for resident events to kick off January 2025, focusing on their dual purpose: resident retention and marketing opportunities. She introduces engaging event concepts like a soup tasting extravaganza, a grab-and-go soup bar, a virtual "Guess the Soup" restaurant challenge, and highlights unique activities like a polar bear plunge with warm drinks, a houseplant pop-up workshop, and a calligraphy and cocktails class. Barbara emphasizes the importance of refreshing multifamily professionals' motivation amidst industry challenges and hints at an exciting 2025 initiative to help reignite their spark. With detailed tips and Sprout resources, she encourages multifamily teams to plan events that connect residents, support outreach, and drive positive engagement.

In this episode of The Multifamily Mix, Barbara Savona dives into essential strategies for multifamily marketing, focusing on creative resident events designed to boost resident retention and end the year on a high note. Property managers and leasing teams will discover 12 actionable ideas, including a Winter Regency Gala, Bark and Biscuits for pet-friendly fun, Frosty Frenzy games, and grab-and-go treat stations. Barbara also shares insights on navigating challenging seasons and how these unique apartment community events can build connections, drive engagement, and foster loyalty among residents. Perfect for property management teams looking to enhance their event planning, this episode highlights valuable resources from Sprout Marketing to make your holiday programming seamless and impactful.

The December edition of SproutMonthly: The Apartment Marketing Magazine is full of seasonal resident event and retention ideas. Snow globes, gingerbread, and so much more.

Looking to boost resident retention and keep your community engaged this November? Property managers, it’s time to step up your apartment marketing game with fresh, fun, and impactful resident events! From cozy gatherings to acts of kindness, we’ve got 12 creative ideas to show your residents just how much they’re appreciated. In this episode, we share easy-to-execute event ideas designed to strengthen your community, increase resident satisfaction, and make your property stand out. Don’t miss these actionable tips to elevate your resident retention strategy this season!

No need to start resident events from scratch - Barbara is giving you 12 resident event ideas that your residents will want to attend this fall! No matter what your budget is or what time constraints your team has, we have resident event ideas to fit your circumstances.

We’ve lined up our favorite events for apartments this Spring! Surprise and delight your residents with these easy events. Most events can be done in a grab-n-go style as well. From brunch to basketball, you are sure to find some inspiration for you next apartment event this spring!

Fun event ideas for the new year! Level up your year with some fresh events for your residents. We have everything from Active Lifestyle ideas to Popcorn and Pie… something for everyone!

The November edition of SproutMonthly: The Apartment Marketing Magazine is full of cozy resident event and retention ideas. S’mores, Budget-Friendly Resident Appreciation Week, Charity Drives and so much more.

The October edition of SproutMonthly: The Apartment Marketing Magazine is full of golden fall resident event and retention ideas.

The September edition of SproutMonthly: The Apartment Marketing Magazine is full of fall resident event and retention ideas.

From Treasure Island parties to Back to School events, the August edition of SproutMonthly: The Apartment Marketing Magazine is full of resident event ideas.

The July and August edition of SproutMonthly: The Apartment Marketing Magazine is full of summery resident event ideas.

Check out our sweet and easy, budget-friendly ideas for your next apartment event. We’ve got everything you need to host the perfect Candy Bar at your apartment, plus flyers for Marketing, Renewals, and Referrals. Use this full-circle campaign to cover all of your marketing and retention needs this month!

This event adds so much value to your residents and your prospects that you’ll want to continue to host this throughout the year - and you can! By changing up the contents and designs, this “guess how many” game can fit into any season, holiday, or goal for your apartment community.

Check out our easy, budget friendly ideas for your next apartment event. We’ve got everything you need to host the perfect Movie Night at your apartment, plus flyers for Marketing, Renewals, Welcome Home Gifts and Referrals. Use this full-circle campaign to cover all of your marketing and retention needs this month!