Apartment Marketing Ideas
Specializing in Multifamily, Student Housing, & Real Estate
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A Year in the Life of Emily: How To Create Touch Points That Increase Resident Renewals
In today’s rental climate, focusing on resident retention has never been more crucial. And let’s face it…resident turnover is a pain in the you know what! It costs us time and money and leaves you feeling like you’re just spinning your wheels. When we’re faced with turnover we can either hustle to find new residents with flashy move-in offers, or we can double down on creating meaningful connections with the residents who already call our community home. We’re a fan of the latter. Here’s why: Small touch-points can make a big impact.
Start Here When Welcoming New Residents
Moving is one of the most stressful things your residents will deal with, so it’s important as property managers, leasing agents, realtors, and leasing professionals that we take the time to make sure we’re doing everything we can help make it a little easier. We need to be empathetic and look for ways that we can delight our residents in unexpected ways when they move into our apartment community.
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