Winter Event Ideas for Apartments
It’s cozy season at your apartment community and that means it’s the best time to start hosting events that bring people together. We know you are no stranger to the classic winter events like a hot cocoa bar, an end-of-year happy hour, decor contest…you know the standard winter crowd pleasers. We know them, we love them, we respect them…but that doesn’t mean we can’t improve upon them.
That gets us to what this blog is about — taking standard events like the ones we mentioned above and turning them on their heads. Adding small touches that make it feel new and special without making a huge dent in your apartment budget. This could be your secret weapon on how to get that Pinterest-worthy look without costing you a whole lot of time, money, or stress!
So if you like where this is headed, keep reading to find Sprout’s favorite winter resident event ideas. Remember, imagine your residents are a jar that you can fill or empty. For every good experience, no matter how flashy, you put a coin in the jar. For every bad experience, you take a coin out of the jar. Frequent resident events like these help keep that jar full so when things go sideways you have less to worry about. The more full each resident’s jar is, the more likely they will renew, refer, or recommend.
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DECEMBER 2022 CREATIVE DATES TO SAVE:
12/3 Roof over your Head Day
12/4 Sock Day
12/4 Cookie Day
12/8 Brownie Day
12/9 Llama Day
12/9 Pastry Day
12/10 Salesperson Day
12/12 Gingerbread House Day
12/13 Hot Cocoa Day
12/14 Free Shipping Day
12/15 Cupcake Day
12/17 Maple Syrup Day
12/17 Ugly Sweater Day
12/18 Hanukkah Begins
12/20 Sangria Day
12/21 Crossword Puzzle Day
12/21 First Day of Winter
12/22 Cookie Exchange Day
12/24 Christmas Eve
12/25 Christmas
12/25 Pumpkin Pie Day
12/26 Candy Cane Day
12/26 Thank You Note Day
12/27 Make Paper Snowflakes Day
12/28 National Download Day
12/28: Card Playing Day
12/31 National Champagne Day
12/31 Last Day of the Year
GIFT GUIDE
Your team works hard and this season is the perfect time to reward them. Plus, the more excited they are about your community and their job, the more that comes across to potential residents leading to both higher occupancy rates and less employee turnover.
Shop property management gifts for…
LEASING AGENTS
PROPERTY MANAGERS
MAINTENANCE PROFESSIONALS
REGIONAL & CORPORATE
DECEMBER RESIDENT EVENTS
WINTER WONDERLAND
In our December SproutMonthly, we showed off how versatile this event is because you can combine it with a variety of winter activities. The grab-and-go option is one of our favorites because you can do it as an easy appreciation station, renewal or website gift, or even for prospects after their tour.
White Curtains
Hanging Lights
Blue Tablecloth
White Frame
Risers
Gingerbread Kit
Faux Snow
Pinecones
Snowflake Decor
Gold Ribbon
Cellophane Bags
Red Crinkle Paper
Peppermint Bark
Red Ribbon
“I’m in love with my Sprout membership. I can’t tell you how much it’s gotten the whole South Meadow team excited to see what we will be doing each week for our residents and prospects. You’ve made it so easy, fun, and exciting. It’s old-school resident retention mixed with new methods to excite residents!”
PROM?
Nostalgia is in and we've got a resident event that will remind everyone of the good 'ole days. PROM!
Have residents come dressed up for Prom to enjoy drinks, light bites, and music. We love this idea specifically for senior communities so they can dress in their best and mingle with their neighbors.
Want a few other ways to do this event? Become a Sprout Member to get lots of additional ideas along with all the Canva design templates you need to bring this event to life.
Tablecloth
Silver Backdrop
Balloon Arch
Prom Balloon Letters
White Frame
Risers
Disco Ball Cups
Disco Ball Toppers
Disco Ball Drink Stirrers
Crown Hats
Boutonnières & Corsages
“LOVE! As a marketing gal, this is the best platform I have ever used!”
GLITZ & GLAM HAPPY HOUR
Happy hour straight up with a twist! Have your residents dress to the nines for this exciting resident event. Have a sparkling champagne bar for the adults along with sweet treats for all ages. Plus, you can give them some champagne bubbles to take home as a fun way to end the year.
Tablecloth
Hanging Stars
Gold Frames
Champagne Flutes
Risers
Champagne Bubbles
Candy Bottles
Cupcake Stand
MORE WINTER RESIDENT EVENTS
Featured in our APARTMENT MARKETING MEMBERSHIP
MILK & COOKIES
December 4th is National Cookie Day.
The Sprout Membership has a full set of flyers, signs, and digital graphics that can be customized in Canva.
DOOR DECOR CONTEST
Make your hallways festive with this fun contest! This will make tours and your apartment social media pages memorable and will show off the true community you've built.
CANDY CANE TREATS
Set up a selection of easy winter sweets like candy canes, chocolates, and hot chocolate. Plus, you can make this an apartment marketing or referral initiative.
SEASONAL MARKET
Have vendors set up a table to sell goods at your apartment’s seasonal market. This helps residents while being a grassroots way to build your local network.
“I just wanted to let you know how awesome you all are! I noticed the printable calendar and social media posts already out this morning and it made my life so much easier! THANK YOU!”
MEMBER FAVORITE: GUESS HOW MANY
Need an event that requires ZERO effort? We've got just the one for you! Our Guess How Many Event is a Sprouter favorite for good reason.
Become a Sprout Member to get everything you need for the easiest resident event in history including…
• Photo To Post…that’s right we took the photo for you
• Caption Template
• Extra Canva Design Templates & Graphics
We also will tell you how many candies are in the picture so you can select the winner!
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🌟 8 Leasing Tips E-Book & More
Subscribe to our free apartment magazine today and access all of the goodies - click here!
“I utilize your magazine in my training so that our communities’ events go off without a hitch! I love the details and the fact that it gives them a list of items and links so anyone can do it.
You guys are awesome for that! ”
FREE WINTER RESIDENT EVENT CANVA TEMPLATE FOR APARTMENTS
In our full membership, you will find a fresh selection of pre-designed marketing and retention flyers & digital graphics that you can customize in Canva yourself. What makes Sprout different is that we give you that high-level of personalized design that you can typically only find on Etsy or Pinterest without the huge price tags.
Try out one of our Canva-Compatible Templates and see how easy it really is! Access this template and others in our FREE membership - click here!
“Thank you for always providing us with fire templates! Being able to customize everything in Canva has been amazing!”
