We’re passing the mic!! This time it’s from our Sprout Fam. Rebecca Ross-Gilinsky is the Creative Director at Sprout Marketing and has a brilliant and creative mind that we loveeee her for. She’s based out of Chicago, so we enjoy all the pics of snow she sends our #watercooler Slack channel, and her quarantine TikToks are not to be underestimated. Rebecca is a pro.

Learn from her today on the topic of HASHTAGS. She’ll cover:

• What are hashtags?

• Why do you need to use them in your post captions?

• How do you do it?

We are learning that we need to love where we live…now more than ever. Remind your residents and show your prospects that your apartment community is a place they can make that a reality!

Property managers and leasing agents are embracing self-guided tours at their apartment communities in 2020. It’s no wonder since prospective residents are loving it and it works with social distancing guidelines. But not all self-guided tours are created equally. To convert more leases, you have to map out the customer experience and provide cues every step of the way. Follow our step-by-step guide to make sure your self-guided tours turn into more leases this summer.

In addition to keeping yourself safe and healthy, you are trying to come up with fun ways to keep residents engaged through virtual events. You are still committed to reaching your occupancy goals even though you are limited in what you can do for outreach marketing. And I know you want to keep showing up on your apartment’s social media platforms. All on top of regular day-to-day operations. Whew…can I just say it: THAT IS A LOT!

I launched Sprout Marketing having zero ideas of what it would turn into. I am grateful for the success it’s had, but If I were starting over, I would tackle things a little differently and I’m giving you the insider info you need to start a business successfully. Here are some practical steps and tips you can use when turning your side hustle into your main hustle.

I’ve been looking forward to this conversation! As this COVID-19 situation unfolded we were all glued to social media. From an outside perspective, I’ve seen RedPeak really jump into action and I admire their communication with their internal team and the initiatives they’ve put together with their residents.

A good leader is a combo of being intentional and being consistent. And it may feel impossible during this time when things are changinag literally from hour-to-hour. Lauren and I hired a business coach. And it was probably the best business decision to date that we’ve made. Here are some things we learned from our business coach.

Social media in times of crisis can be difficult to navigate as a property manager and realtor, but it doesn't have to be. Pivot your approaches to reach your goals of being a voice of authority, value, and one that people are eager to listen to! Barbara Savona breaks down how you can still "sell" on social media with minor adjustments.

Working in multifamily during a pandemic is no small feat. Sprout is helping you to cope with difficult and challenging situations with coping techniques from talented industry leaders. Amy Dilisio, Rommel Anacan, and Heather Blume share their advice on how we can all get through this tough time with grace and professionalism. You’ll learn how to cope, how to make important decisions during a pandemic and why it’s ok not to be ok.

Here are TEN TIPS for how you can work from home and be as productive as possible during the COVID-19 quarantine. Multifamily housing professionals know that working from home is no joke and we still want to do the best job we can! Use these tips to make the most of your time at home, NOT lose your mind, and still get work done.

How can management companies and property managers prepare for communicating with their residents as further restrictions may be imposed? Check out our step-by-step guide for communication, maintenance preparation and notices to share with your residents.

Finding the time to post to social media can be challenging for busy property managers, leasing professionals, multifamily executives, others in property management and real estate agents. But you don’t have to do it alone. Today we are sharing eleven social media tools that help save many hours each week and increase the effectiveness of your social media strategy for your apartment community and real estate business. These include tools for scheduling, creating content (text, photos and videos) captions, and much more. We dig into The Sprout Marketing Membership, SmarterQue, Tailwind, Wavve and much more. See how we stay consistently active on social media without investing hours and hours. These tools are effective and budget-friendly.

It’s no secret that social media holds a tremendous amount of power (both good and bad), but what sometimes seems like a more complicated secret is how you can harness the power of social media to work for you and your apartment community. I’m talking to my friend Leah Orsbon who just so happens to be a pro when it comes to Facebook groups. She’s giving us all the little secrets that you can put into action so that you can use Facebook to help make a positive impact on yourself individually and on your community or peers.

In this episode of Marketing Home, Marketing You I interviewed Tony Sousa to get insight on all things personal branding and employee retention. Cultivating a positive personal brand is important in adding value to yourself that makes you more valuable to your workplace. Tony also gives tips on how to recruit, hire, and retain employees that are high quality and add value to your apartment community. He also gives insight on what makes a good interviewee and allows you to stand out from the other candidates being interviewed.

It can be tough to stop yourself from bringing home all the stress, tasks, and thoughts that come with being a property manager, leasing professional, or real estate professional. Being onsite at an apartment community can be taxing and walking out of the door often does not mean that your work is over. We’re giving you some tips and tricks on how multifamily professionals and realtors can create a work-life balance that lets you be fully present at work and home. In this podcast episode of Marketing Home, Marketing You you’ll get tips like how to break a bad habit, creating boundaries on when to put work down, how to mentally disconnect from work, how to identify triggers for anxiety, and the importance of an accountability partner, plus a bonus tip. Listen and subscribe on iTunes or Spotify.

Communication is a skill that everyone know they need, but not many people have taken the time or put in the effort to actually hone the skill so that they can use it to help them succeed. Rommel Anacan, president and founder of “The Relationship Difference”, gives us tips and tricks on how to learn your communication style and how to respect others’ communication styles. This is especially important if you are in a management position. As a property manager, leasing agent, or real estate professional communication skills are of upmost importance.

We have some creative ways to show your residents that you appreciate them that your residents are sure to love. These ideas are unique and will get you out of your marketing rut, and will help you surprise and delight your residents which will help them build a personal connection and loyalty to your apartment community or to you as a real estate professional.

Follow up is so important for your apartment community or real estate property, especially since only 50% of people ever receive a follow up. This statistic means that the moment you put forth the effort to implement and follow a follow-up plan, you have a leg up on your competition. We’re giving you some ideas on how to plan your follow up and start see results from your outreach marketing. Tune in to Marketing Home, Marketing You on iTunes or Spotify.

There are a lot of reasons that Outreach Marketing can be scary and one of the biggest reasons is figuring out what to say at the businesses you visit. You’ve worked up the courage to go, now what? In this episode of Marketing Home, Marketing You we talk about what to say when you reach your outreach marketing location. It can be difficult to get your point across without feeling like too much of a salesperson. We’re giving you scripts that you can tweak to make your own so that you can start seeing results from all your hard work that you put into your outreach marketing.