Posts in Marketing
Cultivating Successful Lease-Up Strategies: Lessons from Student Housing, With Brandon Willis

Barbara is joined by Brandon Willis, from GMH Communities, as they talk through all the obstacles and triumphs that come with lease-ups. Brandon takes us through his incredible career and shares all the lessons learned - from his time in the leasing office at student housing to his new role as the Regional Leasing Manager for multiple properties. He gives great insight into the importance of effective outreach marketing, branding, encouraging team buy-in, and so much more! You’ll get actionable takeaways you can take back to your team and start implementing today to take your community from lease-up to full-up!

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Elevate Your Events: 17 Proven Strategies to Boost Resident Event Attendance

This is your go-to guide for boosting resident attendance and engagement at your apartment community. With 17 actionable strategies, we're here to ensure your events are effective, easy, and fun.From personalized invites to creative signage, we talk about the tools you need to spread the word, create excitement, and encourage residents to show up to your events. Involve residents in the event planning, offer special perks when they register to attend, and partner with local businesses to build out an event that is well attended and anticipated.

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How to Manage Multiple Lease-Ups With Kindle Baumgarten of Drucker +Falk

Barbara gets pro insights from Kindle Baumgarten, a regional marketing coordinator, on navigating multiple multifamily lease ups. Learn actionable strategies for bridging developers and operations teams, crafting compelling narratives, and sustaining momentum beyond lease up for lasting success in apartment marketing and branding.

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Early Starts, Strong Finishes: Accelerating Your Lease-Up Timeline with Chris Arnold

Barbara chats with Chris Arnold, co-founder of Authentic, to talk about the importance of starting marketing efforts early in order to tackle the lease up timeline effectively. This conversation covers everything from ground breaking to full occupancy, emphasizing the importance of marketing partnerships, and having a well prepared leasing team.

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Summer Taglines For Marketing Apartments

Sunny days are here and we wanted to round up our top leasing slogans for apartment marketing. At Sprout, we are all about simple and cheap marketing ideas with a creative twist, so below you’ll find our favorite summer taglines and outreach marketing pairings that multifamily prospects will remember.

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Fall Taglines For Marketing Apartments

Fall is upon us and we wanted to round up our top leasing slogans for apartment marketing. At Sprout, we are all about simple and cheap marketing ideas with a creative twist, so below you’ll find our favorite fall taglines and outreach marketing pairings that multifamily prospects will remember.

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#108: July Resident Retention & Event Ideas

The July and August edition of SproutMonthly: The Apartment Marketing Magazine is full of summery resident event ideas.

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#104 AIM Conference: What Property Managers and Apartment Marketers Need to Know

Two major themes emerged in this year's AIM conference: AI and centralization. Listen in for takeaways for onsite teams.

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#102: May & June Resident Event Ideas

The May and June edition of SproutMonthly: The Apartment Marketing Magazine is full of resident event ideas you don’t want to miss!

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Don't Let Your Residents Ghost You

If your prospects and residents don’t have an emotional connection with your team or apartment, then any slight discomfort will have them ghosting you. That’s why it’s so important to continually create and maintain personal relationships at your apartment community from your apartment marketing, resident events, and overall resident appreciation. We at Sprout Marketing want to share our tips so you can avoid ghosting at all costs!

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#99: April Resident Events + Secrets from a Luxury Marketing Specialist

The April edition of SproutMonthly: The Apartment Marketing Magazine is full of resident event ideas, plus, we’re sharing secrets from a luxury marketing specialist.

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#96: Your Apartment Community Marketing & Resident Event Plan for March

The March edition of SproutMonthly: The Apartment Marketing Magazine is full of SPRING apartment marketing ideas and resident event ideas. Plus, don’t miss special member guest and Resident Services Coordinator, Anna-Maria Dimitratos.

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Easy Candy Apartment Events and Marketing Ideas

Check out our sweet and easy, budget-friendly ideas for your next apartment event. We’ve got everything you need to host the perfect Candy Bar at your apartment, plus flyers for Marketing, Renewals, and Referrals. Use this full-circle campaign to cover all of your marketing and retention needs this month!

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#94: Apartment Marketing Trends in 2023 You Need to Know

Chris Arnold, Co-Founder of Authentic, and Natalie Linan, Director of Marketing for Black Field Management, join me this week to share apartment marketing trends in 2023 that you need to know. This is part two of our Marketing Masters Series.

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#93: The Future of Apartment Marketing with Kristi Fickert & Grady Newman

I've invited several of my friends and colleagues that I admire in the marketing space to teach us all things marketing for 2023. This week, join Kristi Fickert, VP of Enterprise Growth at Realync, and Grady Newman, Founder at Resi as they share some marketing tips and trends for 2023, as well as some marketing areas you might be underutilizing.

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