Sunny days are here and we wanted to round up our top leasing slogans for apartment marketing. At Sprout, we are all about simple and cheap marketing ideas with a creative twist, so below you’ll find our favorite summer taglines and outreach marketing pairings that multifamily prospects will remember.
Read MoreToday we're exploring a topic that’s as much about self-expression as it is about sales: the art of developing your signature style as a leasing consultant.
Read MoreFall is upon us and we wanted to round up our top leasing slogans for apartment marketing. At Sprout, we are all about simple and cheap marketing ideas with a creative twist, so below you’ll find our favorite fall taglines and outreach marketing pairings that multifamily prospects will remember.
Read MoreTwo major themes emerged in this year's AIM conference: AI and centralization. Listen in for takeaways for onsite teams.
Read MoreAs National Director of Leasing at GMH, Alex Rippy's role is multifaceted and dynamic. Alex joins us this week and we talk all things leasing.
Read MoreGet creative this month with some fresh, unique ideas for your apartment marketing. We have ideas to check all your boxes and meet all your goals - resident events to increase resident retention, resident notices, outreach marketing, resident renewals, and follow up initiatives. The best part? They won’t break the bank or take up all of your time. We don’t believe you have to sacrifice your time or your money to reach your marketing goals.
Read MoreSome people are just natural fits for this industry and Julie Garcia is one of those people.
Learn what it takes to move up, to face challenges with honesty and empathy, when you should take risks and when you should stick to basics.
Maybe all it takes is looking at the big picture?
Read MoreWhat does it take to be a stellar apartment leasing agent? This week we are talking about 8 steps to become a kick-butt leasing agent THIS WEEK. Working on communication skills, knowing your competitors, and getting to know the ins and outs of your neighborhood will give you the edge you’re looking for in the multifamily industry. Check out all ten suggestions.
Read MoreEasy grab and go gift ideas for apartment marketing and resident retention! We’ve got 12 ways to show your residents you care and 5 easy marketing tactics you can put to work today.
Read MoreThere are few things that people love more than their pets, except maybe your own children. Sometimes if you ask parents on the right day, even that might not be true. When your prospects are looking for a new home, they aren’t just looking for themselves, they’re looking for their furry friend too. The connection that people have to their pets is the same connection that can get you that new lease because the prospect can see that you genuinely care about what it is that’s valuable to them. We’re giving you some ideas on how to harness the power of pet-friendly marketing tactics to show your prospects and residents that you care just as much for your four-legged residents as you do your two-legged.
Read MoreMoving is stressful so it’s important as leasing agents, real estate professionals, and property managers that we are empathetic to our new residents and take the time to understand their circumstances when they move in. Taking the time to help make sure their move in process goes smoothly and showing them some gratitude for picking your community will go a long way in gaining their loyalty. Making sure to take the move in process as an opportunity to ‘wow’ your new resident will help in your resident retention as well.
Read MoreFood centered resident events are great for encouraging resident retention and building loyalty for your apartment community. This cooking class resident event is a great way to get your residents mingling with each other and creating relationships, plus it doesn’t have to be overly complicated for you as the property manager or leasing agent. Utilize social media to market your event and encourage your residents to post about it using a hashtag.
Read MoreMoving is one of the most stressful things your residents will deal with, so it’s important as property managers, leasing agents, realtors, and leasing professionals that we take the time to make sure we’re doing everything we can help make it a little easier. We need to be empathetic and look for ways that we can delight our residents in unexpected ways when they move into our apartment community.
Read MoreResident notices are a place we can really step it up and wow our residents with our message. Sometimes our residents need a gentle reminder about our community policies, but we can still keep it fun. As a property manager, leasing agent, or realtor, notices are important in keeping your community looking good so don’t skimp on making sure they’re a show stopper.
Read MoreThe average shopper begins looking for a new home six weeks in advance and is going to look at four to six communities before they narrow down their search. If you're going to stand out, you must follow up. But here is the sad reality: More than 50 percent of prospects never received one form of follow-up. So just by following up, you increase the odds of getting that new lease. This is why it’s so important for property managers, leasing agents, and realtors to reach out and follow up with their prospects in a timely and personable way.
Read MoreThe new year is coming up and if you’re anything like me, it has you looking back at the year and reflecting on what went well and what went…not so well. When you’re in that state of reflection, don’t let it pass without taking the time to use that information to your advantage. At Sprout, we use the KISS method to reflect on things we’ve done to see how we can improve the next time around. What we love so much about this method is that it doesn’t take long to complete and once it’s implemented, you’re able to see real, positive changes. All you have to do is reflect on the event or situation and think about what you want to Keep, what you want to Improve on, what you want to Stop doing, and what you want to Start doing.
Read MoreWe’re winding down 2019 (like, what?? How did this happen so quickly?) and as we always say at Sprout, this is not the time of year to take your foot off the gas, but rather keep going and finish the year strong.
We know that the end of the year can feel even more busy than usual but we don’t want you to neglect planning for this last month of the year. In fact, this is a great time to celebrate creative holidays with your residents while they’re already in the mood to celebrate. This season is also a great time to get out there and do some outreach marketing around your community.
If you want to make your marketing efforts as easy as possible, while still being effective, then these done-for-you bundles in our Sprout Shop is the way to go. Couple those bundles with a FREE download of our Creative Holiday Calendar and you’re GOLDEN for the rest of the year.
Read MoreIt’s no surprise that attention spans today aren’t what they used to be. Studies say that in 1920 the average attention span was 20-minutes. Today? Eight seconds...the same as a goldfish. As a property manager trying to market your apartment community, this fact should stop you in your tracks. Breaking through the noise of day to day life is a real challenge. Twenty years ago, we were just trying to stand out from the competition with nice curb appeal and a good photo in our For Rent ad. But today’s online world has created a new set of complicated problems for apartment marketers. Your community is no longer just competing with other communities. You are competing with EVERYTHING for your customer’s attention.
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