Cultivating Successful Lease-Up Strategies: Lessons from Student Housing, With Brandon Willis

Barbara is joined by Brandon Willis, from GMH Communities, as they talk through all the obstacles and triumphs that come with lease-ups. Brandon takes us through his incredible career and shares all the lessons learned - from his time in the leasing office at student housing to his new role as the Regional Leasing Manager for multiple properties. He gives great insight into the importance of effective outreach marketing, branding, encouraging team buy-in, and so much more! You’ll get actionable takeaways you can take back to your team and start implementing today to take your community from lease-up to full-up!

Elevate Your Events: 17 Proven Strategies to Boost Resident Event Attendance

This is your go-to guide for boosting resident attendance and engagement at your apartment community. With 17 actionable strategies, we're here to ensure your events are effective, easy, and fun.From personalized invites to creative signage, we talk about the tools you need to spread the word, create excitement, and encourage residents to show up to your events. Involve residents in the event planning, offer special perks when they register to attend, and partner with local businesses to build out an event that is well attended and anticipated.

May Resident Event Ideas: Building Community & Increasing Attendance

Grab these ideas for innovative resident events for apartment communities, student housing, and senior living. No matter what your budget or time crunch, these events are easy to put together and be successful thanks to Sprout Marketing’s done-for-you event marketing options. You’ll get ideas for summer BBQ, resident staycation, taco bars, and more!

How to Manage Multiple Lease-Ups With Kindle Baumgarten of Drucker +Falk

Barbara gets pro insights from Kindle Baumgarten, a regional marketing coordinator, on navigating multiple multifamily lease ups. Learn actionable strategies for bridging developers and operations teams, crafting compelling narratives, and sustaining momentum beyond lease up for lasting success in apartment marketing and branding.

Early Starts, Strong Finishes: Accelerating Your Lease-Up Timeline with Chris Arnold

Barbara chats with Chris Arnold, co-founder of Authentic, to talk about the importance of starting marketing efforts early in order to tackle the lease up timeline effectively. This conversation covers everything from ground breaking to full occupancy, emphasizing the importance of marketing partnerships, and having a well prepared leasing team.

Multifamily Social Media Summit Recap: Vlog Edition with Barbara & Marci

The Multifamily Social Media Summit was the perfect blend of insightful marketing wisdom and the breathtaking beauty of Napa. Come with Marci and me on our adventure in this vlog-style event coverage.

April Resident Events: Your Insider’s Guide from the Social Media Summit

This week we are mixing things up extra and coming to you from a multifamily social media summit in Napa. We promise we got a lot of work done while here and we’re excited to share some of this with you, in addition to our 12 April resident events for your apartment communiies!

The Multifamily Mentor Matchmaking Group: Connecting Paths, Building Careers, and Creating Friendships

In the fast-paced world of multifamily housing, the role of mentorship cannot be overstated. We’re taking a close look at the Multifamily Mentor Matchmaking group through an insightful conversation with founder, Tara Samuels and active members Joe and Joseph.

Solving Your Apartment Social Media Struggles

A distilled guide to solve your social media struggles and to elevate your social media strategy, filled with actionable insights and easy-to-implement tips.

12 March Resident Events for Unforgettable Community Fun

March into sustainability and community spirit with our multifamily housing events! From the glitz of The Academy Awards watch party to eco-friendly gatherings like the All Green Everything Party, discover 12 unique ways to connect and engage with residents. Perfect for apartment marketing, property management professionals, and resident retention strategies. These are easy, budget-friendly ways to make a lasting impression on your residents and increase retention.

Leasing Like a Pro: Crafting Your Signature Leasing Style

Today we're exploring a topic that’s as much about self-expression as it is about sales: the art of developing your signature style as a leasing consultant.

The Art of Engaged Teams: Property Managers Leading with Enthusiasm for Superior Resident Retention

Innovative resident events, a positive team environment, and proactive leadership are more than just strategies; they are essential components in building vibrant, thriving communities. Listen as our guest speakers, Tamanaca Gruppi and Lisa Black, give us a masterclass in turning everyday management into an opportunity for building vibrant communities.

Community Blend: 12 Mix and Mingle Events for a Fabulous February

Let’s delve into February's issue, packed with 12 fun and budget-friendly resident event ideas for your multifamily community.

Grassroots Revival in 2024: Beyond Digital, Redefining Apartment Marketing

This week we are providing insights on how and why to incorporate grassroots into your marking efforts.

Thriving in Property Management: 6 Top Wellness Strategies & Expert Experiences

Join us for six ways to incorporate wellness into your property management routine with your certified Functional Medicine Health Coach, me, and also real-life experiences with special guest Alan Lee.

Multifamily Mindset:Setting Goals That Stick

We dive into the importance of setting and achieving goals in the multifamily living space with practical tips for setting, tracking, and achieving your goals in property management.

#115: September Resident Retention & Event Ideas

The September edition of SproutMonthly: The Apartment Marketing Magazine is full of fall resident event and retention ideas.

#114: The Truth Behind the Trends with Dom Beveridge: What's Really Going On with Centralization & AI?

Dom Beveridge, the publisher of 20 for 20, sheds light on the intricate truths behind trends in multifamily housing, specifically, the concepts of centralization and the integration of artificial intelligence (AI).