Leasing Like a Pro: Crafting Your Signature Leasing Style
Today we're exploring a topic that’s as much about self-expression as it is about sales: the art of developing your signature style as a leasing consultant.
If there's one thing I'm truly passionate about, it's the incredible impact you all make in the multifamily housing industry. Each day, you have the opportunity to transform standard apartment viewings into memorable, engaging experiences that resonate deeply with prospective residents.
That's why I'm excited to share something close to my heart: crafting your signature leasing style. This isn't just about the basics of leasing; it's about elevating your role through unique personal touches and deep industry insights, setting you apart in this competitive space.
So, let's dive into some practical strategies designed to amplify your influence and make every interaction not just successful, but uniquely impactful. Ready to embark on this journey? Let's make it happen!
"You're not just anything, you're a leasing consultant and that leasing consultant shows up with that competence and authority to help guide their prospect into that living experience they're about to tailor-make for them." -Barbara Savona
Embrace the Consultant Role: Shift your mindset from viewing yourself as just a leasing agent to a leasing consultant. This involves understanding the comprehensive needs of potential residents, from the stress of moving to the excitement of finding a new home. Position yourself as an invaluable resource, offering advice, solutions, and personalized experiences that go beyond the basics of leasing apartments. Emphasize your role in guiding prospects through the entire living experience, making each interaction an opportunity to demonstrate your expertise and commitment.
Share Fun Facts: Personalize your interactions by weaving in unique, memorable facts about yourself. This could be anything from hobbies, pets, or interesting life experiences. The key is to find common ground and build rapport with prospects, making you more relatable and memorable. For instance, mentioning your pet or a quirky hobby can turn a formal interaction into a warm conversation, laying the foundation for a relationship built on trust and personal connection.
Wear a Signature Item: Identify something unique that you can consistently incorporate into your appearance or presentation. This could be a piece of clothing, an accessory, or even a consistent color scheme that becomes synonymous with your personal brand. This visual cue helps create a lasting impression, making you easily recognizable and remembered by prospects and residents. It’s a subtle yet powerful way to stand out in the minds of those you interact with.
RAISE YOUR HAND IF YOU WANT TO BE THE BEST LEASING AGENT YOU CAN BE!
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4. Become a Neighborhood and Competitor Connoisseur: Deepen your knowledge about the local area and your competitors to offer insights that prospects might not find on their own. This involves researching local history, amenities, schools, and even the best dining and shopping options. Similarly, understanding what competitors offer allows you to highlight your community’s unique advantages in a knowledgeable and confident manner. Being a local expert adds immense value to your interactions, helping prospects see you as a trusted advisor in their home-finding journey.
5. Cultivate a Personal Brand on Social Media: Create or enhance your professional presence on social media platforms, focusing on sharing content that positions you as a neighborhood expert and a go-to resource for potential and current residents. This could include tips on local attractions, apartment living advice, and community events. By doing so, you extend your influence beyond in-person meetings, fostering a community and engaging with a broader audience. This approach not only enhances your visibility but also strengthens your connection with your community.
6. Offer Virtual Tours with a Twist: Innovate the virtual tour experience by incorporating interactive elements, such as live Q&A sessions, personalized walk-throughs, or showcasing community events and highlights. This adds a personal touch to virtual interactions, making them more engaging and informative. Tailoring the experience to address specific interests or concerns of prospects can significantly enhance their impression of the community and of you as a consultant.
PDF DOWNLOAD - MODERN EDITION: THE LEASING HANDBOOK
This product is for a digital file only, no physical items will be sent or mailed.
What can you expect to find in your blueprint?
Morning Checklist - What to do before the doors open
Big Three Goal Setting
Dress & Grooming Guidelines
Working Virtual Tips + The Art of Email Updates
What Will Fit in My Apartment
Neighborhood Guide
Asking the Right Questions - List of the Best Questions to Ask
Telephone Techniques
Overcoming Common Objections
Ideas for Closing the Sale
Virtual and Self-Guided Tour Tips
Leasing Online & Email Etiquette
Social Media Checklist
Camera Tips
and so much more!
7. Innovative Follow-Up Techniques: Differentiate your follow-up strategy with personalized communications that resonate with prospects. Video messages, handwritten notes, or emails linking to curated local guides can make your follow-ups more engaging and memorable. Personalization in follow-up demonstrates your genuine interest in helping prospects find their perfect home and can significantly impact their decision-making process.
8. Encourage Named Reviews: Strive to deliver such exceptional service that residents feel compelled to mention you by name in their reviews. This not only highlights your commitment to excellence but also serves as a powerful testimonial to your personalized approach to leasing. Encouraging happy residents to share their experiences can significantly enhance your reputation and attract more prospects.
9. Seek Feedback for Improvement: Actively request feedback from prospects and residents to continually refine your leasing approach. This shows your commitment to personal growth and excellence in service. Use the insights gained to adjust and improve your interactions, ensuring that you remain responsive to the needs and preferences of your audience.
10. Capture Moments with Residents: Document the joy and satisfaction of residents finding their new home with photos. This tangible evidence of your success in matching people with their perfect home not only serves as a powerful marketing tool but also reinforces the emotional and personal aspects of your role. Sharing these moments can inspire trust in prospective residents, showcasing your dedication to creating a welcoming community.
"Strive to deliver such exceptional service that residents feel compelled to mention you by name in their reviews." -Barbara Savona