Leasing Like a Pro: Crafting Your Signature Leasing Style

Today we're exploring a topic that’s as much about self-expression as it is about sales: the art of developing your signature style as a leasing consultant.

#103: The Vital Link: Exploring the Essential Role of the Regional Manager

#101: Leasing Unplugged: A Look Through the Lens of a National Leasing Director

As National Director of Leasing at GMH, Alex Rippy's role is multifaceted and dynamic. Alex joins us this week and we talk all things leasing.

Get Creative This February With These Unique Marketing Ideas For Your Apartment Community

Get creative this month with some fresh, unique ideas for your apartment marketing. We have ideas to check all your boxes and meet all your goals - resident events to increase resident retention, resident notices, outreach marketing, resident renewals, and follow up initiatives. The best part? They won’t break the bank or take up all of your time. We don’t believe you have to sacrifice your time or your money to reach your marketing goals.

Marketing, Resident EventsGuest UserJanuary 15, 2023Sprout Marketing multifamily marketing, marketing ideas, apartment marketing, Leasing Agent, Property Management, Real Estate, leasing professional, Resident Retention, resident events, resident notices, resident welcomes, resident renewals, outreach marketing, follow-upComment

#52-8 Steps to Become a Kick-Butt Leasing Agent in Just One Week

What does it take to be a stellar apartment leasing agent? This week we are talking about 8 steps to become a kick-butt leasing agent THIS WEEK. Working on communication skills, knowing your competitors, and getting to know the ins and outs of your neighborhood will give you the edge you’re looking for in the multifamily industry. Check out all ten suggestions.

Multifamily Training, Personal Development, PodcastGuest UserFebruary 18, 2021Sprout Marketing apartment marketing podcast, Apartment Marketing Ideas, apartment leasing agent, apartment leasing training manual, Apartment Marketing, apartment leasing tips, apartment leasing training, apartment leasing consultant, apartment manager, apartment leads, apartment leasing phone scripts, apartment leasing scripts, apartment leasing agent training, Apartment marketing, apartment marketing, apartment leasing 101, apartment marketing tips, apartment leasing agent interview questions, apartment leasing agent tips, apartment ideas, apartment leasing, apartment leasing closing techniques, apartment leasing agent certification, apartment leasing agent interview, marketing home marketing you, marketing ideas for apartments, marketing home, marketing ideas, Marketing, marketing tips, marketing, marketing director, Leasing Agent, Leasing Tips, leasing agent, Leasing, leasing tips, leasing professional, leasing blueprint, Leasing Basics, leasing agent tips, leasing 101, leasing apartments, apartment leasing agent dress code, leasing, apartment leasing tips and tricks, apartment marketing training, Apartment Marketing Training, leases

Grab-and-Go Apartment Gift Ideas

Easy grab and go gift ideas for apartment marketing and resident retention! We’ve got 12 ways to show your residents you care and 5 easy marketing tactics you can put to work today.

Marketing, Resident Retention, Resident EventsHello SproutSeptember 16, 2020Sprout Marketing sprout marketing, apartment marketing, property manager, Leasing Agent, leasing professional, Real Estate, real estate professional, outreach marketing, follow-up, Welcome Gift, resident welcomes, Resident Retention Comment

#30 - The Kate Good Story: From Leasing Consultant to Apartment Developer

Nothing is off-limits in this conversation! Kate shares her journey, some foundational principles that have shaped her career, and how she ultimately landed her dream role as an apartment developer - combining her many passions and talents!

I know you will benefit from the conversation! Listen to the audio below or check out the video for a full experience and SO many more laughs.

Podcast, Personal Development, Multifamily TrainingGuest UserJuly 15, 2020Sprout Marketing leadership, resident retention, employee management, employee engagement, property manager, property management, kate good, career development, career blueprint, blueprint, leasing blueprint, leasing tips, leasing professional

#13- The Power in Facebook Groups with Leah Orsbon

It’s no secret that social media holds a tremendous amount of power (both good and bad), but what sometimes seems like a more complicated secret is how you can harness the power of social media to work for you and your apartment community. I’m talking to my friend Leah Orsbon who just so happens to be a pro when it comes to Facebook groups. She’s giving us all the little secrets that you can put into action so that you can use Facebook to help make a positive impact on yourself individually and on your community or peers.

Podcast, Social MediaGuest UserMarch 3, 2020Sprout Marketing marketing home marketing you, apartment marketing, multifamily marketing, leasing agent, leasing professional, property manager, real estate marketing, podcast, social media marketingComment

#12 - Tony Sousa: The Employee Whisperer, Candidate Hacker

In this episode of Marketing Home, Marketing You I interviewed Tony Sousa to get insight on all things personal branding and employee retention. Cultivating a positive personal brand is important in adding value to yourself that makes you more valuable to your workplace. Tony also gives tips on how to recruit, hire, and retain employees that are high quality and add value to your apartment community. He also gives insight on what makes a good interviewee and allows you to stand out from the other candidates being interviewed.

Podcast, Multifamily Training, Personal DevelopmentGuest UserFebruary 25, 2020Sprout Marketing apartment marketing, podcast, marketing home marketing you, employee management, property management, property manager, leasing agent, leasing professional, real estate marketing, tony sousa, hiring, employee retentionComment

How to Make New Residents Feel Like Family with Simple Welcome Home Ideas

Moving is stressful so it’s important as leasing agents, real estate professionals, and property managers that we are empathetic to our new residents and take the time to understand their circumstances when they move in. Taking the time to help make sure their move in process goes smoothly and showing them some gratitude for picking your community will go a long way in gaining their loyalty. Making sure to take the move in process as an opportunity to ‘wow’ your new resident will help in your resident retention as well.

Guest UserFebruary 18, 2020Sprout Marketingapartment marketing, Welcome Gift, resident welcomes, Resident Retention, resident retention, Leasing Agent, leasing professional, real estate professional, Real Estate, realtor, property manager, Property ManagementComment

A Resident Event That Builds Community While Filling Your Plate

Food centered resident events are great for encouraging resident retention and building loyalty for your apartment community. This cooking class resident event is a great way to get your residents mingling with each other and creating relationships, plus it doesn’t have to be overly complicated for you as the property manager or leasing agent. Utilize social media to market your event and encourage your residents to post about it using a hashtag.

Resident EventsGuest UserFebruary 11, 2020Sprout Marketing multifamily marketing, marketing ideas, apartment marketing, resident events, Resident Retention, Property Management, property manager, Leasing Agent, leasing professional, realtor, Real Estate, real estate professionalComment

Unique (+ Easy) Resident Appreciation Ideas!

Resident appreciation is so important in creating loyalty from your residents. There’s no better time to show your residents some love than February. We want you to think outside the box when it comes to resident appreciation and we’re giving you some ideas of some quick, easy, and affordable ways to show your residents some love.

Guest UserJanuary 28, 2020Sprout Marketingapartment marketing, Resident Retention, property manager, leasing professional, real estate professionalComment

Outreach Marketing Made Easy for Your Apartment Community

Outreach marketing can be an overwhelming beast to conquer but here’s the thing… it doesn’t have to be complicated. Sprout Marketing has done-for-you bundles that are the easiest way to accomplish your outreach marketing goals and are sure to resonate with your prospects. We’re giving you unique and easy ways to hand out these bundles so that you can standout from the crowd and get ahead of your competitors, as well as some social media marketing tips.

MarketingGuest UserJanuary 21, 2020Sprout Marketing apartment marketing, outreach marketing, property manager, leasing professional, real estate professional, PEP, pep, preferred employee programComment

12 Fun and Easy Resident Event Ideas to Show Resident Appreciation

Resident Events for your apartment community residents are important in creating resident retention and resident loyalty. As property managers, leasing professionals, and real estate professionals we often need quick, easy, and simple resident events to throw that are also effective and generate high resident participation. It’s important to be have creative ideas for resident events so you can keep each event fresh and exciting.

Resident EventsGuest UserJanuary 14, 2020Sprout Marketing apartment marketing, resident events, Leasing, leasing professional, property manager, real estate professionalComment

Easily Increase Your Resident Renewals

Renewals start on day one of a new resident moving into your apartment community and continues throughout their resident journey. As property managers and leasing professionals, it’s important to continually create loyalty through creative ideas for resident retention. Train your teams to get comfortable with renewal conversations to increase overall retention rates.

Resident RetentionGuest UserJanuary 14, 2020Sprout Marketing apartment marketing, leasing professional, property manager, real estate professional, Resident Retention, resident renewals, renewal, renewals, team developmentComment

Get Your Residents Referring Today

While outreach marketing can be intimidating, the easiest way to get started is to focus on your home turf…with current residents. They have already bought into your community. So the easiest way to turn one resident into three is with a kick butt referral program. The trick is to make sure referring is on our residents’ brain often by reminding them often. As property manager, leasing agent, leasing professionals, and realtors, a referral is as good as it gets.

MarketingGuest UserJanuary 14, 2020Sprout Marketingapartment marketing, resident referrals, leasing professional, real estate professional, property manager, referralComment

Start Here When Welcoming New Residents

Moving is one of the most stressful things your residents will deal with, so it’s important as property managers, leasing agents, realtors, and leasing professionals that we take the time to make sure we’re doing everything we can help make it a little easier. We need to be empathetic and look for ways that we can delight our residents in unexpected ways when they move into our apartment community.

Resident RetentionGuest UserJanuary 14, 2020Sprout Marketingapartment marketing, resident welcomes, property manager, Leasing Agent, leasing professional, real estate professional, welcome, move-in, move-in giftComment

Follow Up with Your Prospects to Win the Occupancy Game

The average shopper begins looking for a new home six weeks in advance and is going to look at four to six communities before they narrow down their search. If you're going to stand out, you must follow up. But here is the sad reality: More than 50 percent of prospects never received one form of follow-up. So just by following up, you increase the odds of getting that new lease. This is why it’s so important for property managers, leasing agents, and realtors to reach out and follow up with their prospects in a timely and personable way.

Guest UserJanuary 13, 2020Sprout Marketing apartment marketing, follow-up, Leasing Agent, leasing professional, property manager, real estate professionalComment

Start Here: Apartment Outreach Marketing

Outreach marketing is the act of marketing or promoting our community. It involves creating rapport, building and strengthening business and customer relationships, and seeking out new clients. In a nutshell, it’s telling businesses (and people) in our surrounding area who we are, what we're all about, and what our community is all about. Building rapport is more powerful when someone can put a face to the (brand) name. When we go visit local businesses, they start to associate us with our community. We go from a faceless brand to a personal connection. Marketing is a numbers game. Increased marketing equals more prospects and more prospects allow us more opportunities to close. If we follow that logic, more opportunities to close leads to higher occupancy. And we all know the benefit of that!

Guest UserJanuary 13, 2020Sprout Marketing apartment marketing, outreach marketing, property manager, leasing professional, Real EstateComment

Marketing Home, Marketing You - A Sprout Marketing Podcast with Barbara Savona

If you’re a part of the Sprout Community in any way then you know that we just released some BIG news and our new project has finally launched! Our new podcast called Marketing Home, Marketing You is now available for all you awesome peeps to dive into. Our CEO, Barbara Savona, being the lifelong learner that she is, launched this podcast out of a passion for creating content that is easy to consume while still being jammed packed with education and value for the listeners. This podcast was born out of a desire to create a space where all housing professionals can come and discuss all things marketing, business growth, and career development. Seriously, ALL housing professionals - multifamily, student housing, senior housing, affordable, brokerage, real estate.

Podcast, Multifamily TrainingGuest UserJanuary 6, 2020marketing, marketing tips, apartment marketing, apartment marketing tips, apartment marketing ideas, property manager, property management, Real Estate, realtor, leasing agent, leasing professional, podcastComment

APARTMENT
MARKETING IDEAS

SPECIALIZING IN MULTIFAMILY, STUDENT HOUSING, & REAL ESTATE

APARTMENT MARKETING IDEAS

SPECIALIZING IN MULTIFAMILY, STUDENT HOUSING, & REAL ESTATE

APARTMENT
MARKETING IDEAS