How To Actually Make Your Apartment Marketing Quick, Easy, And Effective
Let’s face it, property managers are some of the busiest people on the planet. And while you’d love to think you can do it all (and sometimes you try), you simply don’t have time for overly complicated marketing and retention plans. Most marketing never even makes it out the door because it’s too time consuming to execute.
That’s one of the major problems with apartment marketing today - it’s too darn time consuming and so marketing efforts get put on the backburner. At first you can keep your head above water, doggie paddling your way to making it work, but eventually it catches up with you. You end up taking work home with you and having to multitask between property manager and all your other roles (mom, dad, chef, chauffeur, tutor, wife, husband, personal shopper, etc.).
Don’t think you’re alone in this time struggle though. Here are some (scary) statistics for you:
26% of work is done outside of normal working hours (Source: Rescue Time - State of Work Life Balance in 2019)
40% of workers never get more than 30 minutes straight of focused time (Source: Rescue Time - State of Work Life Balance in 2019)
In a 2018 survey, 32% of property managers said their top challenge was maintaining efficiency in their time, processes and tasks, making it the #1 challenge selected. (Source: NARPM Industry Report)
The good news is that we’re not just here to point out your problems and then leave you to figure out the solution. We’ve created a solution for you and we promise it’s wayyy easier than you think!
Our Sprout Daily Dose Method is a marketing approach that helps you reach your occupancy and retention goals in 7 minutes a day… or less! It gives you all the results of a big, complicated marketing plan but without all the hassle and time sacrificing tasks. In fact, we built out this method in such a way that you can select marketing initiatives based on how much time you can devote to implementing it. Got 7 minutes? No problem, we feel ya and we have a marketing initiative for that. Got 20 minutes? Hot dog! We have a marketing initiative for that. Got 2 weeks? You go friend! We have a marketing initiative for that! (P.S. - We have initiatives for every budget too. We see you out there ballin’ on a budget, and we got you!)
We don’t want you to feel jipped out of results just because you’re trying to juggle a million things at once. We don’t believe it has to be like that. We believe there are small things you can do everyday that will add up to big time results, while still allowing you to handle your other duties.
Take some of these Daily Dose ideas for example. They could all be done quickly and easily but STILL help you stand out from the crowd, create that connection with the resident or prospect, and don’t break the bank or the time clock.
This “Thanks for Touring - You’re the Bomb” Daily Dose is a crowd. pleaser.
Time Investment: ⏰ (which is Sprout lingo for super quick)
Money Investment: $-$$
Creating this is so simple you’re going to think we’re lying but, *spoiler alert*, we aren’t!
All you need to do is purchase some bath bombs in bulk so you can make sure to always have some on hand. Sprout Members, we have some of our favs linked for you on the Daily Dose page.
Once you have the bath bombs, place them in a goodie bag with the “Thanks for Touring - You’re the Bomb” 1/4 page flyer on it. OR you could print a full page flyer and leave the goodie bags in a cute basket for prospects to grab on their way out. And just like that, you’re done and you just became a follow-up superstar!
[SPROUT MEMBERS]: Search (#240) YOU'RE THE BOMB HANG TAGS to get your downloads and goodies.
If you aren’t a Sprout Member then today is your luck day because you can grab some of these printable items, plus some graphics for your social media page in our Sprout Shop! Click Here to shop.
Win those renewals with this “Orange you glad you renewed” Daily Dose
Time Investment: ⏰- ⏰⏰
Money Investment: $$
All you need for this Daily Dose is to grab some orange goodies (orange beverages, orange candy, or naval oranges or Cuties), an orange goodie bag, and maybe even a fun orange balloon to add an extra ‘pop’ (pun intended). Sprout Members, we’ve linked some fun orange goodies on the Daily Dose page for you.
Once you have your goodies, fill your goodie bag up and add Sprout’s 1/4 page flyer to the front. Now you’re ready to hand it to one happy resident and congrats… because you just won the award of best property manager!
[SPROUT MEMBERS]: Search (#383) ORANGE YOU GLAD RENEWAL/WELCOME to get your downloads, flyers, and goodies.
If you aren’t a Sprout Member, don’t worry because you can grab some of these printable items, plus some graphics for your social media page in our Sprout Shop! Click Here to shop.
Encourage referrals with this “Pick WHO Swims in your pond” Daily Dose
Time Investment: ⏰
Money Investment: $-$$
To bring this idea to life all you need to do is purchase some Goldfish or Swedish Fish snacks (or both). The individual packs work best because then all you need to do is staple the 1/4 page flyer to the Goldfish bag or Swedish Fish pack and BOOM, you’re done! Your residents will appreciate the gesture and the yummy snack. Sprout Members, we’ve linked some bulk items of Goldfish and Swedish Fish over for you on the Daily Dose page.
[SPROUT MEMBERS]: Search (#362) "PICK WHO SWIMS IN YOUR POND" REFERRAL to get your downloads, flyers, and goodies.
If you aren’t a Sprout Member, we have you covered this time because you can grab some of these printable items, plus some graphics for your social media page in our Sprout Shop! Click Here to shop.
