The September edition of SproutMonthly: The Apartment Marketing Magazine is full of fall resident event and retention ideas.

From Treasure Island parties to Back to School events, the August edition of SproutMonthly: The Apartment Marketing Magazine is full of resident event ideas.

The July and August edition of SproutMonthly: The Apartment Marketing Magazine is full of summery resident event ideas.

The May and June edition of SproutMonthly: The Apartment Marketing Magazine is full of resident event ideas you don’t want to miss!

The April edition of SproutMonthly: The Apartment Marketing Magazine is full of resident event ideas, plus, we’re sharing secrets from a luxury marketing specialist.

The March edition of SproutMonthly: The Apartment Marketing Magazine is full of SPRING apartment marketing ideas and resident event ideas. Plus, don’t miss special member guest and Resident Services Coordinator, Anna-Maria Dimitratos.

Chris Arnold, Co-Founder of Authentic, and Natalie Linan, Director of Marketing for Black Field Management, join me this week to share apartment marketing trends in 2023 that you need to know. This is part two of our Marketing Masters Series.

Today I’m sharing five skills that have been the secret sauce, or an invaluable aid, in helping my marketing career and creating my multifamily marketing business. Whether you’re an apartment marketing director, aspiring marketing director, or entrepreneur, these are five skills that every career can benefit from.

As seen in Sprout’s August edition of our monthly apartment marketing magazine, we’re going full circle with Back-to-School apartment marketing and resident retention.

What does it take to be a stellar apartment leasing agent? This week we are talking about 8 steps to become a kick-butt leasing agent THIS WEEK. Working on communication skills, knowing your competitors, and getting to know the ins and outs of your neighborhood will give you the edge you’re looking for in the multifamily industry. Check out all ten suggestions.

As a former property manager, I know the increasing demands placed on onsite teams to operate an apartment community. When you are responsible for a multimillion-dollar multifamily asset, you have to focus on leasing apartments, retaining residents, maintenance requests, owner reporting, dealing with staff turnover and so much more. It’s no wonder, property managers often feel overwhelmed in their role. That’s why when we set out to create The Sprout Marketing Membership we focused on how to make marketing and retention simple and actionable for time-starved managers, leasing agents, assistant managers, regional supervisors, and marketing directors. Our program is budget-friendly and focuses on increasing apartment occupancy and retention rates through consistent outreach, follow up, referrals, renewals, resident engagement, social media campaigns, and more.

This is the season for throwing some great resident events that can really draw a crowd. Piggy back on some of those big name events like the Grammys, the Oscars, and the Super Bowl to make your marketing efforts a little easier. Learn some best practices for throwing events like these for your residents - everything from pre and post event marketing, decorations, food and drinks options, as well as games to keep the party going.

If you’re a part of the Sprout Community in any way then you know that we just released some BIG news and our new project has finally launched! Our new podcast called Marketing Home, Marketing You is now available for all you awesome peeps to dive into. Our CEO, Barbara Savona, being the lifelong learner that she is, launched this podcast out of a passion for creating content that is easy to consume while still being jammed packed with education and value for the listeners. This podcast was born out of a desire to create a space where all housing professionals can come and discuss all things marketing, business growth, and career development. Seriously, ALL housing professionals - multifamily, student housing, senior housing, affordable, brokerage, real estate. 

There’s something so exciting about January. Everyone seems a little extra inspired this time of year and encouraged to make steps towards their goals. There’s an optimism in the air that you just don’t get any other time of year. People setting New Year’s resolutions should inspire your team to see how you can meaningfully contribute to helping your residents and prospects achieve their goals. Seth Godin, Master Marketer and Author, speaks about how important it is for companies and brands to have a meaningful impact on people's transformation. That’s where real connections happen. 

The new year is coming up and if you’re anything like me, it has you looking back at the year and reflecting on what went well and what went…not so well. When you’re in that state of reflection, don’t let it pass without taking the time to use that information to your advantage. At Sprout, we use the KISS method to reflect on things we’ve done to see how we can improve the next time around. What we love so much about this method is that it doesn’t take long to complete and once it’s implemented, you’re able to see real, positive changes. All you have to do is reflect on the event or situation and think about what you want to Keep, what you want to Improve on, what you want to Stop doing, and what you want to Start doing.

Do your residents know how much you appreciate them? It’s so important to show them that you are grateful they picked your community to make their home. It's easy to lose a little steam as the year is winding down. It's like our bodies and minds want to go into hibernation mode! But we can't let our marketing and retention go into hiding. Have you ever heard it said, "Summer bodies are made in the winter"? It's the same thing with our communities. The work we do in the winter months pays off all year round, so don't stop hustling!  

We’re winding down 2019 (like, what?? How did this happen so quickly?) and as we always say at Sprout, this is not the time of year to take your foot off the gas, but rather keep going and finish the year strong.

We know that the end of the year can feel even more busy than usual but we don’t want you to neglect planning for this last month of the year. In fact, this is a great time to celebrate creative holidays with your residents while they’re already in the mood to celebrate. This season is also a great time to get out there and do some outreach marketing around your community. 

If you want to make your marketing efforts as easy as possible, while still being effective, then these done-for-you bundles in our Sprout Shop is the way to go. Couple those bundles with a FREE download of our Creative Holiday Calendar and you’re GOLDEN for the rest of the year.

It’s no surprise that attention spans today aren’t what they used to be. Studies say that in 1920 the average attention span was 20-minutes. Today? Eight seconds...the same as a goldfish. As a property manager trying to market your apartment community, this fact should stop you in your tracks. Breaking through the noise of day to day life is a real challenge. Twenty years ago, we were just trying to stand out from the competition with nice curb appeal and a good photo in our For Rent ad. But today’s online world has created a new set of complicated problems for apartment marketers. Your community is no longer just competing with other communities. You are competing with EVERYTHING for your customer’s attention.

Being a property manager is a rewarding career, but it can have it's rough days. Especially when that day consists of dealing with resident complaints. How you handle complaints can either build that resident loyalty that you want, or it can break their trust. Read our sneak peak of our webinar with Rommel Anacan where he'll teach you a step-by-step method for positively dealing with complaints.