Podcast Ashley Vasta Podcast Ashley Vasta

3 Easy Resident Events to Boost Engagement This April

Looking for fresh, easy-to-execute resident event ideas to boost engagement and retention at your apartment community? In this episode of The Multifamily Mix, we’re sharing three low-cost, high-impact resident events perfect for property managers and multifamily marketers looking to enhance their apartment marketing strategy. Learn how to host a self-care grab-and-go station with stress relief goodies, a resident step challenge to encourage community wellness, and a spring-themed event that ties perfectly into Earth Day apartment marketing. Plus, discover how Spark Membership provides customizable Canva templates, printable event signs, and Amazon shopping lists—so you can plan these events in minutes. Listen now and simplify your property management event planning!

property management, apartment marketing, resident event ideas, property manager, resident retention strategies, multifamily marketing, apartment resident engagement, community events, leasing engagement, Earth Day apartment events

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Podcast Ashley Vasta Podcast Ashley Vasta

Sustainable Living Sells: ESG Marketing Strategies for Property Managers

In this episode of The Multifamily Mix, we explore how property managers can leverage ESG marketing to enhance their apartment marketing strategy, attract eco-conscious renters, and boost resident engagement. With Earth Day approaching, now is the perfect time to showcase sustainable apartment marketing initiatives that set your community apart.

Barbara shares actionable ESG marketing ideas, including hosting eco-friendly resident events, promoting energy-efficient apartment features, and collaborating with local sustainable businesses. We also discuss the importance of authenticity in ESG marketing and how to avoid greenwashing pitfalls.

If you’re looking to incorporate sustainable apartment marketing, improve your property’s reputation, and appeal to today's environmentally aware renters, this episode is packed with SEO-rich apartment marketing strategies to help your community thrive.

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Podcast Ashley Vasta Podcast Ashley Vasta

March Event Ideas + How to Tackle Difficult Renewal Talks

In this episode of The Multifamily Mix, we’re covering March resident event ideas and how to navigate tough renewal conversations with confidence. You’ll get spring marketing ideas for multifamily, including a Spring Forward Picnic and a Read Across America Book Swap, designed to boost resident engagement and create a stronger sense of community. Plus, I’ll walk you through renewal conversation strategies, including how to get residents to renew, handling rent increase objections, and using resident retention tactics to improve lease renewals. If you’re a property manager looking for multifamily marketing tips to keep occupancy high, this episode is packed with actionable insights!

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Podcast Ashley Vasta Podcast Ashley Vasta

Boost Occupancy with Preferred Employer Outreach Marketing

Struggling to fill vacancies? In this episode of The Multifamily Mix, we’re diving into Preferred Employer Marketing—a powerful outreach strategy that helps property managers connect with local businesses to attract high-quality renters. Learn how to identify ideal employer partners, create irresistible leasing incentives, and implement apartment outreach marketing ideas that drive lease conversions. Whether you’re looking to boost occupancy rates or strengthen community ties, these actionable tips will help you maximize your property’s marketing efforts. Tune in now and start turning local employees into loyal residents!

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Podcast Ashley Vasta Podcast Ashley Vasta

What Are You Wearing? The Qualities That Define Great Property Managers

This episode of The Multifamily Mix explores how qualities we embody, like clothing, shape how we feel and how others perceive us. Just as an outfit can affect your confidence or mood, consciously "wearing" traits like patience, kindness, or ambition can transform how we show up professionally and personally. Barbara Savona shares insights on identifying qualities you admire in others, intentionally trying them on, and reflecting on how they impact interactions and growth. By treating qualities like a wardrobe, we can choose traits that reflect who we want to be, refine old habits, and show up intentionally every day.

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Podcast Ashley Vasta Podcast Ashley Vasta

Proven Methods That Empower Thousands of Property Managers

In this episode of The Multifamily Mix, Barbara Savona, founder of Sprout Marketing, shares powerful multifamily marketing strategies tailored for property managers and apartment communities. Barbara dives into actionable insights for streamlining apartment marketing, boosting resident retention, and creating impactful social media content.

Listeners will discover how to leverage Sprout’s proven frameworks like the REACH retention strategy and the Power of Three for social media to simplify marketing efforts while driving measurable results. Plus, learn how the new Sprout Spark Membership equips property managers with tools, resources, and a step-by-step system to transform their multifamily marketing strategies—no matter the budget or team size.

Packed with expert advice, this episode is a must-listen for anyone looking to elevate their apartment marketing game and deliver results for their communities.

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Podcast Ashley Vasta Podcast Ashley Vasta

Reignite Your Spark: Simplifying 2025 Property Managers

In the first 2025 episode of The Multifamily Mix, we tackle burnout in property management and multifamily marketing with simple, actionable strategies to help you rediscover your spark. Join Barbara Savona as she shares a step-by-step approach to apartment marketing, resident retention, social media, and communication—designed for busy property managers and onsite teams. Get ready to streamline your efforts, achieve your goals, and reignite your passion for multifamily success!

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Podcast, Resident Events, Featured Ashley Vasta Podcast, Resident Events, Featured Ashley Vasta

How to Maximize Resident Events: Making Every Moment Count

This blog, How to Maximize Resident Events: Making Every Moment Count , offers valuable insights for property managers aiming to boost apartment marketing and enhance resident appreciation through impactful resident events. By focusing on meaningful resident interactions, these events become more than gatherings—they’re key opportunities to create a vibrant community atmosphere, engage residents, and strengthen marketing efforts.

Highlights include setting up a "testimonial booth" for capturing resident feedback, featuring resident stories in newsletters, and capturing photos that show the event’s energy—all excellent tools for apartment marketing. Additionally, property managers can increase resident appreciation by sending personalized thank-you notes, recognizing resident helpers on social media, and displaying event memories on a community wall, creating a welcoming space for both current and potential residents.

To keep resident engagement high, the blog suggests strategies like “Throwback Thursday” posts on social media and creating a permanent highlight reel of events to attract new renters. Each suggestion provides a dual benefit of enhancing resident appreciation while supporting apartment marketing objectives. By planning each event with clear goals for content and connection, property managers can make every resident event a true investment in building community and brand loyalty.

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Podcast, Resident Events, Featured Ashley Vasta Podcast, Resident Events, Featured Ashley Vasta

Batch Like a Boss: The Social Media Strategy Every Property Manager Needs

When it comes to apartment marketing, a consistent and effective social media presence is essential. But for many property management professionals, keeping up with regular posts while juggling other tasks can be challenging. In this episode of The Multifamily Mix, host Barbara Savona dives into a game-changing social media strategy: batching. Learn how batching can simplify your social media process and take you from overwhelmed to organized. 

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Resident Retention, Resident Events Barbara Savona Resident Retention, Resident Events Barbara Savona

A Year in the Life of Emily: How To Create Touch Points That Increase Resident Renewals

In today’s rental climate, focusing on resident retention has never been more crucial. And let’s face it…resident turnover is a pain in the you know what! It costs us time and money and leaves you feeling like you’re just spinning your wheels. When we’re faced with turnover we can either hustle to find new residents with flashy move-in offers, or we can double down on creating meaningful connections with the residents who already call our community home. We’re a fan of the latter. Here’s why: Small touch-points can make a big impact.

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Podcast, Resident Events, Featured Barbara Savona Podcast, Resident Events, Featured Barbara Savona

Review My Notes With Me: Takeaways From NAA Apartmentalize

In this episode, we’re recapping all our takeaways from NAA Apartmentalize 2024. We explore effective strategies for personalizing multifamily marketing to boost resident engagement. Experts discuss leveraging data insights, community-focused campaigns, and digital platforms to enhance satisfaction and occupancy rates. Discover actionable tips to redefine your approach and create lasting connections with residents in today's competitive market.

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#52-8 Steps to Become a Kick-Butt Leasing Agent in Just One Week

What does it take to be a stellar apartment leasing agent? This week we are talking about 8 steps to become a kick-butt leasing agent THIS WEEK. Working on communication skills, knowing your competitors, and getting to know the ins and outs of your neighborhood will give you the edge you’re looking for in the multifamily industry. Check out all ten suggestions.

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Jay Jay

Four Fatal Flaws in Apartment Marketing...And How To Fix Them!

A lot of time, energy and money are spent on apartment marketing. Most of it (sigh) doesn’t work. 

After working with thousands of multifamily professionals, we’ve seen some patterns emerge. So today we are breaking it down and identifying the top FOUR flaws in apartment marketing…and the way to fix them.

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Jay Jay

Questions You Need To Be Asking To Get More Attendance At Resident Events

When resident events are a hit, boy they are a HIT and it makes your property manager heart beam with pride, right? It’s when resident events are…less than stellar, that we get discouraged and start to wonder what we can do differently to ramp up the attendance. We’re here to tell you some tips on how to do just that!

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Marketing Jay Marketing Jay

How To Turn Breakfast Biscuits Into More Dough For Your Apartment Community

If you haven’t heard already, this month is better breakfast month! This is a fun monthly theme that you can use to create unique resident events and outreach initiatives, but it’s also the perfect month to push your community’s health and wellness facilities. If you’re a community that is in an area of town where fitness is the new fad, or if you have an on-site workout space that would make Dwayne “The Rock” Johnson drool, now is the perfect time to show it off! 

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Jay Jay

FB Live: Big Ways To Sell A Small Floor Plan

We’ll be real honest, selling smaller floor plans can be tricky. No one loves to hear a prospect say, “Oh wow, this apartment is so small.” But, when you hear that, that’s when it’s your chance to sell the lifestyle that comes with living in a smaller space. 

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Jay Jay

Why Your Brain Needs You To Take A Walk

For a lot of us, it’s our nature to work as long and as hard as possible, sometimes (most of the time) to the detriment of our own wellbeing.  We put in overtime, we cut lunch short, we keep pushing back the time we say we’re heading home, and oftentimes that behavior can be justified because we are busy people. But I’m here to tell you, busy doesn’t justify sacrificing your well being both physically and mentally. 

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Social Media Training and Templates

Resident Event
Guidebook

Leasing Tips eBook

Monthly Calendar Pack

The Multifamily Mix Podcast

Hosted by Barbara Savona, Sprout CEO

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