#88 - January Marketing and Events for Apartment Communities

 

WHAT YOU CAN EXPECT FOR 2023

The past year, we've loved crafting these magazines as a way to share our ideas and tips and for 2023 we want to take it to a whole other level. Here are a few things you can look forward to in this year:

  • Two Months of Ideas: Each magazine includes two months of ideas so you can plan ahead. We will launch a new edition every other month around the 15th.

  • Professional Development Training: We are invested in you and your success so we've brought in a team of experts to share their knowledge exclusively with Sprout Members:

    • Anne Sadovsky: Customer Service & Fair Housing

    • Bill Nye: Building Multifamily Leaders

    • Dr. Lindsay Bira: Wellness & Balance

    • Barbara Savona: Marketing, Retention, & Social Media

  • Plus, all the perks of being a Sprout Member: Daily social plan, printable calendars, design templates, graphic downloads, photography, shopping lists, photo inspiration, and so much more!


 

Subscribe to our free apartment magazine today and access all of the goodies - click here!


LEVEL UP YOUR CAREER CHALLENGE

30 TASKS THAT WILL SET YOU UP FOR SUCCESS IN THE NEW YEAR

JOIN THE CHALLENGE ON INSTAGRAM: @SproutMarketing

HOW TO ENTER:

  • Snap a photo of you doing one of the items listed in the January SproutMonthly

  • Post it on Instagram to your feed or story

  • Tag @SproutMarketing

SUBMIT ALL MONTH LONG FOR YOUR CHANCE TO WIN A $200 AMAZON GIFT CARD

 

>>> PREVIEW THE JANUARY ISSUE OF SPROUTMONTHLY

JANUARY RESIDENT EVENT ideas

LEVEL UP EVENT SERIES

The new year is a great time to level up every aspect of your residents' lifestyle and your apartment can be at the center of their personal success.

Host an event series over the course of a week (ideas below), or the entire month, that pinpoints different areas where your residents can improve the quality of their life.

Reading: Book Exchange or Book Club

Fitness: Yoga, Pilates, or HIIT

Cooking: Cooking Class or Cooking Kit

Goals: Vision Board Crafting

Adventure: Off-Site Event at Local Favorite

Mindfulness: Meditation

Self Care: Self-Care Kit

Trending: Matcha Bar or Kit

Bring it to life with…

Goals

Mindfulness/Self Care

Trending

*Amazon affiliate links included

MEMBERS: ACCESS THE FULL MAGAZINE TO GET ALL THE LEVEL UP IDEAS AND DESIGNS. NOT A MEMBER? UPGRADE!

 

I SMELL SNOW HOT COCOA STATION

Who says something simple like hot chocolate can't make an impact? We're here to show you that something as cheap and easy as hot cocoa can be decadent. It's all about how you present it.

Start with the typical hot cocoa packets and toppings like marshmallows and peppermint. Then build upon that with extra mix-ins, decorations, and a cute backdrop.

Bring it to life with…

Snowflakes and Fake Snow

Wood Village (Similar)

Snowflake Cups

Hot Cocoa Mix

Marshmallows, Andes Mints, Crushed Peppermint, Syrups and, Sauces

Snowman Stickers


*Amazon affiliate links included

 

OTHER GREAT EVENTS

  • Trivia Night

  • Fitness Class

  • Festive Celebration

  • Concession Stand

  • Pie Bar

  • Community Library

  • Spa Night

  • Bagel Bar

  • Dress Your Pet

 

GRAB OUR FREE EVENT INVITE TEMPLATE >>>

Customize this Winter event design FREE in Canva!

In our full membership, you will find a fresh selection of pre-designed marketing and retention flyers & digital graphics for our members. You can customize them yourself (using our CANVA-COMPATIBLE templates) or have our designers customize them for you for a small fee (starting at $12.50).

Try out one of our Canva-Compatible Templates and see how easy it really is!

Access this template and others in our FREE membership - click here!

 

MARKETING AND RETENTION TAGLINES TO KICK OFF THE NEW YEAR

 

SNACK KIT

  • Marketing: We're Poppin'

  • Referral: Life Is Butter With Friends

  • Renewal: Pop In

SWEET TREATS

  • Marketing: Live The Sweet Life

  • Referral: Thanks For Being Your Sweet Self

  • Renewal: Please Renew

FRESH START

  • Marketing: Level Up Home

  • Referral: Share The Love

  • Renewal: Home Is Where The Heart Is


More from the January Issue of SproutMonthly

Resident Gifts: Welcome and Renewal Gifts at Every Budget

Hot Chocolate Promotion: Snowman Soup Marketing and Referral Automation Station

Suzanne Hopson talks Centralized Leasing and How It Can Work for You

Ask Anne Anything Series: Fair Housing Tips for the New Year

Building Multifamily Leaders with Bill Nye:
-
Your Culture & Leadership Team
- The Culture of Control

Catch the first two podcasts:
Building Multifamily Leaders With Bill Nye -Intentional Vs. Unintentional Culture
Building Multifamily Leaders with Bill Nye: Leadership Culture

Emotional Intelligence and The Evolution of You with Psychologist, Dr. Lindsay Bira

Topic: Instagram Videos

David Lynd: An Approach to a Wellness-Centric Multifamily Culture at Lynd Living

Marketing Themes for Each Day


TAKE THIS MARKETING FLYER FOR A SPIN!

Join Sprout’s free membership to get access to January’s featured resources, including this marketing flyer!

Available only through January.

 

SAVE THE DATE

Use our monthly planning calendar to...

  • Outline your marketing efforts

  • Plan any retention efforts or events

  • Put reminders for your team

  • Plan out your social media strategy

Join our free membership today and access our calendar’s resources - click here!

 

Rate, Review, & Follow on Apple Podcasts

 

Stay tuned for another great and final 2022 episode coming soon, and really…join Sprout’s free membership. You have nothing to lose and everything to gain!

Join our free membership today and access our favorite flyers and resources - click here!

 

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January Resident Event Ideas