#63 - Lessons from a Lease-Up Legend with Julie Garcia
[Episode #63]
Some people are just natural fits for this industry and Julie Garcia is one of those people.
Learn what it takes to move up, to face challenges with honesty and empathy, when you should take risks and when you should stick to basics.
Maybe all it takes is looking at the big picture?
What you will learn in this podcast:
Advice for Leasing Agents, Property Managers, and Regionals
How To Communicate With Your Team Your Needs
So Much More!
Preview from our Multifamily Marketing Membership
“Look at what the owner wants and what the resident wants, and ask: How can we create a solution that gets close to satisfying both?”
Hear from Julie Garcia
In this podcast interview with the multi-family property manager Julie Garcia, we talk about her amazing career, the joys of creating a real community, resident events that work, and more.
Get the answers to these questions from a real property manager:
What do you look for in a leasing agent?
What advice would you give?
How did you handle difficult times?
Know a property manager that would be great for the podcast? Email us!
Who is Julie Garcia?
Hey Sprouters, we are so lucky to get to talk with Julie on today’s episode of Marketing Home, Marketing You! In a short time, she has shot up this industry by sticking to who she is and what she believes in. She is currently rocking it in St. Louis, but you can hear her on the full podcast above or go through the parts with the time codes below. This episode is also available on Spotify and Apple Podcast.
Her Career So Far -
Julie Garcia: 11 years in property management starting at class C/market rate that were all in need of something - capital and price increases or delinquency and occupancy help. Julie brought these properties to their full potential keeping the owners and upper management very happy!
For 8 years she worked as a lease-up/new development/class A specialist with Laramar Group, working on 9 projects. Currently, she is working as a Regional Manager with Sansone Group. Each company has been amazing to work for, with mission statements and core values that make them top-notch!
“I have loved learning the entire circle of the multi-family industry from conception to construction, to lease-up and selling. What an amazing opportunity to be privileged to work alongside brilliant and creative minds, facing challenges and learning new things.
The difference between ordinary and extraordinary is that little extra!”
Connect with Julie below!
Advice for a Future Property Manager - 9:02
💰 is the bottom line.
If you want to stand out to the higher-ups, listen to what Julie has to say about understanding the ‘bigger picture why’ and start taking the risks that will help you stand out!
Julie suggests focusing on:
Residents - We take care of residents no matter the job title.
Make The Increase - Those little bumps in income add up and the budget takes note!
Keep Going - Follow Up! Keep following up until you get a no! Be Relentless!
How Does A Busy PM Manage It All? -
19:30
There is so much to juggle and the ‘to-do’ list never stops growing. If you don’t have a plan it can be overwhelming, here are Julie’s Tips.
Find Your Focus - Julie, as a morning person, has a checklist to run through at the beginning of every day to tackle what is critical. Maybe yours is an end-of-day wrap-up for the next day? Find your focus and succeed!
Make Your Priorities - What has to get done? What can be delegated? What can wait? You don’t have to finish everything today.
Be Honest - If you need a personal moment, say so! You don’t have to give all the details of your life but it’s ok to say, “I’m not feeling well, I just need a second to gather my thoughts.”
Pandemic Challenges - 26:50
The first thing we needed was to stand in the truth of the moment: IT WAS HARD! It was hard to change. It was hard to adapt. It was hard personally. The more we recognize it, the easier it was to live with.
Hopefully, we come out with some great perspective and appreciation for the good!
Julie’s “Go-To” Happy Hour Event -
37:20
Some things just work, like a resident Happy Hour. Plus you can always say, “Hey Sprout! I need my Happy Hour Flyer!” and we will be here for you (and Julie)!
Bonus - Our Grab and Go Happy Hour Event!
If You Leave With One Thing -
39:06
Do The Basics!
The basics are everything! You can’t build up if you don’t have a good place to start from. See why you should master the fundamentals if you want to fly!
MUST WATCH! 👀
We hope you learned as much from Julie as we did. She was such a great guest. Be sure to check out more great info on our podcast and don’t forget: LIKE, SHARE, AND SUBSCRIBE.
Happy Sprouting!
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