Apartment Marketing Ideas
Specializing in Multifamily, Student Housing, & Real Estate
Most Popular Blogs
Fuel Your Success: Wellness Wisdom for High-Achieving Women in Multifamily Housing from Leslie Jackson
In this episode, Barbara chats with Leslie Jackson, a functional nutritionist, to bring you practical wellness tips to enhance your well-being and create a healthy balance in the busy multifamily world. You’ll learn to prioritize health amidst busy schedules, discover actionable strategies for balanced meals, stress management, and how to foster a community that makes you want to be your best self. You’ll be inspired by Leslie’s simple, one-step-at-a-time approach to better, fulfilled, and balanced lives.
#110 AI in Multifamily: Practical Applications, Potential Pitfalls, and Job Security
This episode with guest John Gonzalez is all about AI. How do we make AI practical in terms of Multifamily Housing? How does it affect leasing? How will it affect management, maintenance, even our marketing teams, and beyond? Tune in to find out!
#107 Behind the Scenes: Sprout's Creative Director Tells All
Tune in and immerse yourself as Rebecca Ross, Sprout’s esteemed Creative Director, candidly reflects on her remarkable 11-year tenure, sharing invaluable insights and lessons she has gathered throughout her professional journey.
#106 The Power of People: Recruiting Motivated Employees and Fostering Winning Teams with Property Management President Robbie Mejia
On today's podcast, we have Robbie Mejia, President of Property Management. We'll hear about her role, specifically regarding recruitment & hiring, culture, team motivation, accountability, delegation, and more.
#101: Leasing Unplugged: A Look Through the Lens of a National Leasing Director
As National Director of Leasing at GMH, Alex Rippy's role is multifaceted and dynamic. Alex joins us this week and we talk all things leasing.
#98: Multifamily Through the Lisa Trosien Lens: A Career of Lessons
Lisa Trosien, Award Winning Multifamily Speaker, Educator, Consultant, Mom, Proptech Advisor, Sales Training Expert, Apartment All Star… is joining us for this week’s podcast. And she’s sharing a career’s worth of lessons.
#97: Mike Wolber & Chris Arnold: Personal Branding Strategies Revealed
This week we’re featuring a double dose: personal branding strategies with two of the best. Chris Arnold and Mike Wolber show us how personal branding can help you and also your company.
#95: Mike Brewer: The OG of Multifamily Talks AI, Rapid Growth, Leadership & Lessons Learned
Mike Brewer, COO at The Radco Companies, sits down and shares how a personal routine helps him show up as the best version of himself for other people, how to implement a to-do and to-don’t list, the benefits of a gratitude journal, dealing with setbacks, the pros and cons of personal branding, a reading list that will open new doors, how to spot diseased sheep in an organization, and his most important piece of advice for onsite team members.
#93: The Future of Apartment Marketing with Kristi Fickert & Grady Newman
I've invited several of my friends and colleagues that I admire in the marketing space to teach us all things marketing for 2023. This week, join Kristi Fickert, VP of Enterprise Growth at Realync, and Grady Newman, Founder at Resi as they share some marketing tips and trends for 2023, as well as some marketing areas you might be underutilizing.
#90: Your Apartment Community Marketing Playbook and Marketing Themes
“New year, new me,” can feel like a lot of pressure. What if instead, it’s “New Year, 1% Better Me?” A laser focus on small, consistent actions can lead to significant changes in a year. Swipe my foundational steps to simplify your marketing with marketing themes. Plus, join our Level Up Your Career Challenge!
#89: Aligning Your Personal Brand With Your Company with Tony Sousa
Tony Sousa, the most interesting man in property management, returns as a guest this week on Marketing Home, Marketing You and he’s more interesting than ever! Listen in as Tony tells us what personal branding is to him, why it’s important for every employee, and tips on how to create your own brand or voice.
#73- 5 Skills Every Marketing Director Needs
Today I’m sharing five skills that have been the secret sauce, or an invaluable aid, in helping my marketing career and creating my multifamily marketing business. Whether you’re an apartment marketing director, aspiring marketing director, or entrepreneur, these are five skills that every career can benefit from.
#65 - The New Definition of Success: Without the Burnout with Laura Ryan
This industry can be the most rewarding and the most stressful. Find out from one Community Manager who has some amazing advice about your career and wellness.
#63 - Lessons from a Lease-Up Legend with Julie Garcia
Some people are just natural fits for this industry and Julie Garcia is one of those people.
Learn what it takes to move up, to face challenges with honesty and empathy, when you should take risks and when you should stick to basics.
Maybe all it takes is looking at the big picture?
#33 - Building ResMan: A Story of Resilience with President & Co-Founder Elizabeth Francisco (Part 1)
Elizabeth Francisco is the President and Co-Founder of ResMan, a property management software for multifamily. With over 25 years experience in multifamily, she shares knowledge and experience of a career in multifamily. ResMan is a hugely successful company and Elizabeth Francisco has been at the center since the beginning. Property managers and leasing agents in multifamily will benefit!
#30 - The Kate Good Story: From Leasing Consultant to Apartment Developer
Nothing is off-limits in this conversation! Kate shares her journey, some foundational principles that have shaped her career, and how she ultimately landed her dream role as an apartment developer - combining her many passions and talents!
I know you will benefit from the conversation! Listen to the audio below or check out the video for a full experience and SO many more laughs.
#10 - “Stop Yelling at Me!” Dealing with Jerky People
Communication is a skill that everyone know they need, but not many people have taken the time or put in the effort to actually hone the skill so that they can use it to help them succeed. Rommel Anacan, president and founder of “The Relationship Difference”, gives us tips and tricks on how to learn your communication style and how to respect others’ communication styles. This is especially important if you are in a management position. As a property manager, leasing agent, or real estate professional communication skills are of upmost importance.
#05 - Mark Hurley: Rules You Don't Break, Peacetime vs. Wartime, & The Power in Patience
Career development and work-life-balance can be difficult to navigate, but Mark Hurley is giving advice here that will help you feel encouraged and empowered to better yourself and impact those around you. Property managers and real estate professionals are some of the busiest people on the planet, so acquiring balance is no small feat. Tune in to learn how creating a healthy balance of ambition and home life can benefit you, how to operate differently in wartime versus peacetime and why setting rules for yourself is a good thing.
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