Innovative resident events, a positive team environment, and proactive leadership are more than just strategies; they are essential components in building vibrant, thriving communities. Listen as our guest speakers, Tamanaca Gruppi and Lisa Black, give us a masterclass in turning everyday management into an opportunity for building vibrant communities.

This week we are providing insights on how and why to incorporate grassroots into your marking efforts. 

Join us for six ways to incorporate wellness into your property management routine with your certified Functional Medicine Health Coach, me, and also real-life experiences with special guest Alan Lee.

We dive into the importance of setting and achieving goals in the multifamily living space with practical tips for setting, tracking, and achieving your goals in property management.

This industry can be the most rewarding and the most stressful. Find out from one Community Manager who has some amazing advice about your career and wellness.

Some people are just natural fits for this industry and Julie Garcia is one of those people.

Learn what it takes to move up, to face challenges with honesty and empathy, when you should take risks and when you should stick to basics.

Maybe all it takes is looking at the big picture?

Property Managers have a tough job, but one thing we don’t acknowledge enough is the mental toll this job takes. Learn from a community manager who found a way to take care of the team and herself during one of the toughest years.

We are learning that we need to love where we live…now more than ever. Remind your residents and show your prospects that your apartment community is a place they can make that a reality!

We are learning that we need to love where we live…now more than ever. Remind your residents and show your prospects that your apartment community is a place they can make that a reality!

In addition to keeping yourself safe and healthy, you are trying to come up with fun ways to keep residents engaged through virtual events. You are still committed to reaching your occupancy goals even though you are limited in what you can do for outreach marketing. And I know you want to keep showing up on your apartment’s social media platforms. All on top of regular day-to-day operations. Whew…can I just say it: THAT IS A LOT!

It’s no secret that social media holds a tremendous amount of power (both good and bad), but what sometimes seems like a more complicated secret is how you can harness the power of social media to work for you and your apartment community. I’m talking to my friend Leah Orsbon who just so happens to be a pro when it comes to Facebook groups. She’s giving us all the little secrets that you can put into action so that you can use Facebook to help make a positive impact on yourself individually and on your community or peers.

In this episode of Marketing Home, Marketing You I interviewed Tony Sousa to get insight on all things personal branding and employee retention. Cultivating a positive personal brand is important in adding value to yourself that makes you more valuable to your workplace. Tony also gives tips on how to recruit, hire, and retain employees that are high quality and add value to your apartment community. He also gives insight on what makes a good interviewee and allows you to stand out from the other candidates being interviewed.

Communication is a skill that everyone know they need, but not many people have taken the time or put in the effort to actually hone the skill so that they can use it to help them succeed. Rommel Anacan, president and founder of “The Relationship Difference”, gives us tips and tricks on how to learn your communication style and how to respect others’ communication styles. This is especially important if you are in a management position. As a property manager, leasing agent, or real estate professional communication skills are of upmost importance.

We have some creative ways to show your residents that you appreciate them that your residents are sure to love. These ideas are unique and will get you out of your marketing rut, and will help you surprise and delight your residents which will help them build a personal connection and loyalty to your apartment community or to you as a real estate professional.

Follow up is so important for your apartment community or real estate property, especially since only 50% of people ever receive a follow up. This statistic means that the moment you put forth the effort to implement and follow a follow-up plan, you have a leg up on your competition. We’re giving you some ideas on how to plan your follow up and start see results from your outreach marketing. Tune in to Marketing Home, Marketing You on iTunes or Spotify.

There are a lot of reasons that Outreach Marketing can be scary and one of the biggest reasons is figuring out what to say at the businesses you visit. You’ve worked up the courage to go, now what? In this episode of Marketing Home, Marketing You we talk about what to say when you reach your outreach marketing location. It can be difficult to get your point across without feeling like too much of a salesperson. We’re giving you scripts that you can tweak to make your own so that you can start seeing results from all your hard work that you put into your outreach marketing.

If you’re a part of the Sprout Community in any way then you know that we just released some BIG news and our new project has finally launched! Our new podcast called Marketing Home, Marketing You is now available for all you awesome peeps to dive into. Our CEO, Barbara Savona, being the lifelong learner that she is, launched this podcast out of a passion for creating content that is easy to consume while still being jammed packed with education and value for the listeners. This podcast was born out of a desire to create a space where all housing professionals can come and discuss all things marketing, business growth, and career development. Seriously, ALL housing professionals - multifamily, student housing, senior housing, affordable, brokerage, real estate.