The Art of Engaged Teams: Property Managers Leading with Enthusiasm for Superior Resident Retention

 

In the dynamic world of multifamily housing, effective property management is about much more than just maintaining buildings. It’s about creating communities where people feel connected, engaged, and truly at home. This arena, ever-changing and full of opportunities, calls for a blend of strategic thinking, genuine care, and a keen understanding of resident needs.

Enter the vital property manager. The role of a property manager has evolved significantly. It’s no longer just about the operational aspects of property management; it’s about being a pivotal part of residents' lives, fostering a sense of community, and ensuring that every interaction adds value to their living experience. This is where the expertise of professionals like Tamanaca Gruppi and Lisa Black becomes invaluable. Their approach to property management, characterized by a strong focus on community engagement and thoughtful leadership, provides a blueprint for success in this field.

In today’s multifamily industry, success hinges on the ability to blend efficient management with a personal touch. It's about understanding that each resident interaction is an opportunity to build trust and loyalty. Innovative resident events, a positive team environment, and proactive leadership are more than just strategies; they are essential components in building vibrant, thriving communities.

Join us as we explore the nuances of modern property management, where attention to detail, a commitment to excellence, and a passion for creating welcoming communities are the keys to success. This journey will reveal how a balanced approach, combining professional acumen with a heart for community, can redefine the landscape of multifamily housing.


Multifamily Mix Engaged Teams Resident Retention

Turning Positivity into Power in Property Management:

The episode kicks off with a powerful statement about the role of attitude in property management. It’s more than just a mindset; it’s a performance enhancer. As the Harvard Business Review notes, positive employees can skyrocket customer satisfaction by 42%! Imagine what that can do for your community! Forget fancy tech. Let’s focus on positive employees.

Employee Engagement: A Key to Success in Multifamily

Only 36% of employees feel engaged at work, according to Gallup. But here’s the kicker: Teams with high engagement are 21% more productive and have 59% less turnover. This is especially crucial in the multifamily industry, where high turnover is a known challenge.

Leadership's Influence on Workplace Well-being:

The American Psychological Association highlights the direct impact senior leadership attitudes have on employee well-being. Supportive leaders can boost employee engagement by 38%. This is where leaders can truly step up!


Our secret sauce for hosting great resident events is making it fun and effortless.

We treat each event as if we’re hosting it in our own home.
— Tamanaca Gruppi & Lisa Black

Diving into the Property Manager Interview:

Tamanaca and Lisa shared their approach to creating dynamic resident events. Their formula? A mix of individual strengths, seamless collaboration, and the right tools.

As Tamanaca put it, “Our team is unique... We divide, we conquer,” highlighting the power of teamwork.

They emphasized the importance of making event planning fun and effortless, a task made simpler by their Sprout Marketing membership. From utilizing ready-made shopping lists for resident events to tapping into each team member's unique skills, they've crafted a recipe for success that’s both enjoyable and effective.

Sprout helps us provide that framework to customize each event to our community’s unique vibe.
— Tamanaca Gruppi & Lisa Black

🛑 FREE MULTIFAMILY MEMBERSHIP - Built around the principles of resident retention

EACH MONTH YOU WILL RECEIVE A SAMPLE OF WHAT OUR FULL MEMBERSHIP HAS TO OFFER:

  • PRINTABLE MONTHLY CALENDAR PACK

  • EDITABLE SEASONAL DESIGNS:

    • RESIDENT EVENT

    • RENEWAL

    • OUTREACH MARKETING & MORE

  • SOCIAL MEDIA CAPTIONS & GRAPHICS

  • PLUS, A FEW OF OUR FAVORITE TRAINING RESOURCES



Actionable Insights:

  • Positive Leadership Sets the Tone: Your attitude influences your team and residents.

  • Leverage Team Strengths: Utilize each member’s unique skills for better collaboration.

  • Streamline with Tools: Use resources like Sprout to simplify event planning.

  • Personalize Your Approach: Tailor events to your community’s unique needs.

Wrapping up this episode, we've journeyed through a realm where positivity and teamwork aren't just nice-to-haves; they're essentials in the art of property management. Tamanaca Gruppi and Lisa Black have not just shared strategies; they've given us a masterclass in turning everyday management into an opportunity for building vibrant communities.

Their stories and experiences break down the notion that property management is just a series of tasks. Instead, they've shown us it's about creating environments where people genuinely want to live and work. It's about the small moments that lead to big impacts—happy residents, engaged staff, and communities that buzz with energy.

So, as we close this chapter and look forward to the next, let's take these insights to heart. Let’s infuse our daily management routines with a dose of creativity, a splash of enthusiasm, and a commitment to building spaces where joy is just as important as the bottom line. Here's to making property management not just efficient but also genuinely enjoyable for everyone involved.

In essence, what we've uncovered today is more than best practices; it's about weaving a fabric of community that's strong, vibrant, and full of life. Cheers to that journey and the many successes it will bring!


about our guests

Manager and Assistant Manager on Resident Retention & Event Attendance

Tamanaca Gruppi has been in the multifamily industry for over 30 years and has worked for BSR for the past 19 years. Tamanaca relocated to Richmond in 2021 from Longview, TX where she started her multifamily career. She is truly an original in all that she does! Tamanaca has earned many awards with BSR REIT and is currently in the succession program for Assist Portfolio Manager. As a trainer and mentor for BSR, she is passionate about creating an exceptional living experience for her residents. Some of Tamanaca’s passions are gardening, traveling, exercising, and SHOPPING.

Connect with Tamanaca Gruppi on LinkedIn HERE

Lisa Black is the assistant manager at Alleia Long Meadow Farms and has been in the industry for over 14 years. She is passionate about providing customers with an exceptional living experience and hosting memorable resident events. Lisa’s hobbies consist of working out, traveling, reading, and writing.







Outreach Marketing Consultant Marci Gonzalez

Meet our Co-host, Marci Gonzalez

With a decade-long career in the multifamily industry, Marci started as a leasing consultant in 2009. Her love for outreach marketing led her to become a marketing consultant at Sprout Marketing, where she thrives. As a cohost on the Multifamily Mix Podcast, Marci shares her expertise and insights into multifamily living.

Join her on this exciting journey as she empowers apartment managers. Let's create extraordinary living experiences together!

👋 Connect with Marci on LinkedIn.

🎙 Submit to be a guest on the Multifamily Mix podcast.



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