#110 AI in Multifamily: Practical Applications, Potential Pitfalls, and Job Security
Welcome to Marketing Home, Marketing You. This episode with guest, John Gonzalez of the ITEX Group, is all about AI. That's right, artificial intelligence and how it's influencing Multifamily Housing. At all the conferences I've been to this year, that's what everyone is talking about. But how do we make AI practical? How does it affect leasing? How will it affect management, maintenance, even our marketing teams, and beyond?
This episode is going to answer three main points:
What are the practical applications for AI in terms of Multifamily?
What are the potential landmines that we need to be aware of?
Is AI taking my job?
Tune into my conversation with John Gonzalez to find out!
John Gonzalez | VP of Marketing & Customer Experience at The ITEX Group
John Gonzalez is Vice President of Marketing & Customer Experience at the ITEX Group, a multifamily developer and property management company. As an innovative marketer with over 11 years of multifamily experience, he thrives at the intersection of creativity, technology, and business strategy.
What he’s passionate about? Practical uses of AI, staying ahead of marketing trends, and navigating the world of affordable housing! And on a personal level, #PerfumeTok.
Here is the Transforming Cities podcast where I first heard him.
His diverse skill set spans social media, branding, public relations, and project management, empowering him to approach challenges with a holistic and analytical mindset. In his current role, John has the unique opportunity to explore the intricacies of both affordable housing and luxury communities. With a TikTok following of over 300k+, he’s honed his ability to take complex projects and ideas and distill them into engaging short-form videos that resonate with diverse audiences.
But here's the thing—John believes that learning about AI, marketing, and affordable housing doesn't have to be dull or complicated. He’s on a mission to make it easier to understand!
Connect with John Gonzalez
“AI is for everyone. Every single business owner who’s looking to reduce burden on site staff. In the theme of centralization, you’re going to hear AI a lot more often, but think of it in the context of taking some work away from the repetitive tasks to now focus more on the customer experience, the customer journey, or better branding.
There are some things that AI can’t do, or can’t fix, or enhance. But I think everybody is going to have some form of proficiency with AI on their resume.”
Tune in to hear us discuss:
[00:00:25] AI's introduction and influence on Multifamily Housing
[00:06:23] Who is AI for?
[00:08:32] Resident Communications: Using AI to reply with empathy and concern, and other languages
[00:12:26] Property managers can use AI for efficient resident communication and inbox management
[00:16:35] Maintenance: Streamline communication and enhance skill sets
[00:19:27] Let’s Talk Marketing
[00:21:12] Video and AI Partnership: editing from transcripts, creating snippets, color grading, and more
[00:26:00] AI bot simplifies Affordable Housing compliance queries and upcoming updates
[00:30:09] Potential Landmines: AI isn’t perfect
[00:36:16] Is AI Taking Our Jobs?
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“We’ve made an internal chat bot that is trained on affordable housing compliance. The only thing managers have to do is know how to ask the question. In microseconds, they get a compliance expert answer and much less to worry about.
We want everybody to be given a chat bot expert that can help guide them and improve their everyday work experience. ”
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