Looking for fresh, fun, and easy-to-execute resident event ideas for your apartment community this May? You’re in the right place! In this episode of The Multifamily Mix Podcast, Barbara Savona shares four creative and engaging resident events that are perfect for boosting community engagement, improving resident retention, and building authentic connections at your property.

From a high-energy Kentucky Derby party to a laid-back Rosé All Day wine tasting, these ideas are designed with busy property managers and on-site teams in mind. Each event includes setup tips, budget-friendly decor ideas, and ways to encourage resident participation—all using items you can reuse and repurpose.

Whether you’re managing one property or juggling multiple communities, these apartment marketing strategies are perfect for taking the stress out of event planning.

Want the full toolkit—including customizable flyers, shopping lists, Canva templates, and all 12 monthly event ideas? Join the Sprout Marketing Membership and get everything you need to simplify your resident events and retention marketing.

Looking for fresh, easy-to-execute resident event ideas to boost engagement and retention at your apartment community? In this episode of The Multifamily Mix, we’re sharing three low-cost, high-impact resident events perfect for property managers and multifamily marketers looking to enhance their apartment marketing strategy. Learn how to host a self-care grab-and-go station with stress relief goodies, a resident step challenge to encourage community wellness, and a spring-themed event that ties perfectly into Earth Day apartment marketing. Plus, discover how Spark Membership provides customizable Canva templates, printable event signs, and Amazon shopping lists—so you can plan these events in minutes. Listen now and simplify your property management event planning!

property management, apartment marketing, resident event ideas, property manager, resident retention strategies, multifamily marketing, apartment resident engagement, community events, leasing engagement, Earth Day apartment events

In this episode of The Multifamily Mix, we explore how property managers can leverage ESG marketing to enhance their apartment marketing strategy, attract eco-conscious renters, and boost resident engagement. With Earth Day approaching, now is the perfect time to showcase sustainable apartment marketing initiatives that set your community apart.

Barbara shares actionable ESG marketing ideas, including hosting eco-friendly resident events, promoting energy-efficient apartment features, and collaborating with local sustainable businesses. We also discuss the importance of authenticity in ESG marketing and how to avoid greenwashing pitfalls.

If you’re looking to incorporate sustainable apartment marketing, improve your property’s reputation, and appeal to today's environmentally aware renters, this episode is packed with SEO-rich apartment marketing strategies to help your community thrive.

In this episode of The Multifamily Mix, we’re covering March resident event ideas and how to navigate tough renewal conversations with confidence. You’ll get spring marketing ideas for multifamily, including a Spring Forward Picnic and a Read Across America Book Swap, designed to boost resident engagement and create a stronger sense of community. Plus, I’ll walk you through renewal conversation strategies, including how to get residents to renew, handling rent increase objections, and using resident retention tactics to improve lease renewals. If you’re a property manager looking for multifamily marketing tips to keep occupancy high, this episode is packed with actionable insights!

Struggling to fill vacancies? In this episode of The Multifamily Mix, we’re diving into Preferred Employer Marketing—a powerful outreach strategy that helps property managers connect with local businesses to attract high-quality renters. Learn how to identify ideal employer partners, create irresistible leasing incentives, and implement apartment outreach marketing ideas that drive lease conversions. Whether you’re looking to boost occupancy rates or strengthen community ties, these actionable tips will help you maximize your property’s marketing efforts. Tune in now and start turning local employees into loyal residents!

This episode of The Multifamily Mix explores how qualities we embody, like clothing, shape how we feel and how others perceive us. Just as an outfit can affect your confidence or mood, consciously "wearing" traits like patience, kindness, or ambition can transform how we show up professionally and personally. Barbara Savona shares insights on identifying qualities you admire in others, intentionally trying them on, and reflecting on how they impact interactions and growth. By treating qualities like a wardrobe, we can choose traits that reflect who we want to be, refine old habits, and show up intentionally every day.

In this episode of The Multifamily Mix, Barbara Savona, founder of Sprout Marketing, shares powerful multifamily marketing strategies tailored for property managers and apartment communities. Barbara dives into actionable insights for streamlining apartment marketing, boosting resident retention, and creating impactful social media content.

Listeners will discover how to leverage Sprout’s proven frameworks like the REACH retention strategy and the Power of Three for social media to simplify marketing efforts while driving measurable results. Plus, learn how the new Sprout Spark Membership equips property managers with tools, resources, and a step-by-step system to transform their multifamily marketing strategies—no matter the budget or team size.

Packed with expert advice, this episode is a must-listen for anyone looking to elevate their apartment marketing game and deliver results for their communities.

In the first 2025 episode of The Multifamily Mix, we tackle burnout in property management and multifamily marketing with simple, actionable strategies to help you rediscover your spark. Join Barbara Savona as she shares a step-by-step approach to apartment marketing, resident retention, social media, and communication—designed for busy property managers and onsite teams. Get ready to streamline your efforts, achieve your goals, and reignite your passion for multifamily success!