Proven Methods That Empower Thousands of Property Managers
Have you ever wondered about how Sprout started? Or maybe you’ve wondered about the thought process behind some of Sprout’s most popular strategies? Or maybeeee you’ve ever been curious about the difference between Sprout’s membership options. This episode is a special one for you then. ❤️
Barbara Savona, founder of Sprout Marketing, and her sister Marcy dive into Sprout’s story, philosophy, and the innovative tools designed to empower property managers.
From the seed of an idea inspired by starting small and achieving big results to frameworks like R.E.A.C.H (Renewals, Events, Appreciation, Communication, Heart) and the Power of Three for social media, this episode is packed with actionable insights, encouragement…. and some fun bloopers.
You’ll also learn more about Sprout’s greatest and latest membership - SPARK, a game-changing membership tailored for property managers craving clarity, strategy, and personal growth.
Whether you're navigating the challenges of retention, social engagement, or streamlined marketing, this episode offers the solutions you need to make a significant impact.
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Sprouting the Idea – Small Actions for Big Multifamily Marketing Wins
Hot take: Marketing doesn’t have to be overwhelming. There’s power in how small, intentional steps can lead to significant growth and better connections with residents. This concept is the root of Sprout’s beginning and is still at the heart of everything we do.
Your Actionable Takeaways:
Start small: Commit to posting just three times a week on social media.
Highlight what makes your property unique in every post—whether it’s amenities, community events, or resident success stories.
Dedicate time to consistent communication, such as a weekly email or a simple thank-you note for renewals.
Your Encouragement:
It’s not about doing everything at once—it’s about starting with one actionable step. Focus on what you can do today, and watch it grow!
Full-Circle Marketing – Connecting the Dots in Multifamily Strategies
Full-circle marketing makes sure every aspect of your strategy works together, from leasing to resident retention. Creating a cohesive approach helps property managers stay ahead of the curve and stop operating in emergency mode all the time.
Your Actionable Takeaways:
Connect offline efforts with your online strategy: Promote in-person events on social media and share event highlights afterward.
Use your leasing process as a marketing tool: Collect testimonials during move-ins or renewals to showcase happy residents.
Track every campaign to see what resonates most with prospects and residents.
Your Encouragement:
When your marketing efforts connect seamlessly, you’ll create a community that thrives—and a strategy that works smarter, not harder.
The Ultimate Guide to Full-Circle Marketing: Spark by Sprout
Spark gives you a straightforward, 10-step system to master multifamily marketing strategies and elevate resident retention—even if you’re short on time or resources.
It's designed to make your job easier, save you time, and help you focus on what matters most—building a thriving, connected community.
The Spark strategy is available in all our membership options.
OR you can get access to just the strategy with our $7 SPARK membership!
Frameworks in Focus – REACH, the Power of Three, and Apartment Marketing Tactics
Sprout uses two transformative frameworks that simplify marketing for property managers: R.E.A.C.H for resident retention and the Power of Three for social media success.
R.E.A.C.H focuses on how renewals, events, appreciation, communication, and heart all work together to give you a strong retention strategy that drives results.
The Power of Three shows how your social media marketing can gain traction when you start focusing on grabbing attention, gaining trust, and influencing your audience. (The trick… you need all three to have stellar social media results.)
Your Actionable Takeaways:
Use REACH to personalize resident experiences through thoughtful gestures, engagement, and clear communication.
Focus your social media on the Power of Three: Choose three consistent themes—like events, amenities, and resident tips—and rotate content around them.
Stay consistent by scheduling posts in advance with tools like Sprout Social.
Your Encouragement:
Frameworks give you clarity and confidence to tackle marketing challenges. Pick one framework today, and take your first step toward simplicity.
Get Focused Help With Your Challenges
Resident Retention
Social Media
Just want social media resources and strategy? 👇
Just want resident retention resources and strategy? 👇
Want resident retention + social media + marketing + professional training? 👇
Want social media + resident retention + marketing + professional training? 👇
Solutions for Every Property Manager – Spark vs. All-Access Membership
Sprout is focused on creating solutions for property managers looking to elevate their marketing game. We’re also focused on creating those resources in a way to meet you where you are.
Got $130 a month to spend? Amazing… we have just the thing! Only have $7? We got you!
Here’s the membership breakdown:
Spark Membership: for quick, budget-friendly tips and a full circle strategy guide
Simply Social Membership: for a focused, more robust resource that gives you social media posts and graphics for everyday
Resident Retention Membership: gives you resources for every step in the R.E.A.C.H method
All-Access Membership: the mac-daddy membership - you get it ALL (everything mentioned above + professional development resources to make you a better marketer)
Your Actionable Takeaways:
Sprout Spark: For $7/month, gain access to a 10-step strategy designed to simplify marketing and retention.
All-Access Membership: Unlock tools like customizable Canva templates, event guides, and marketing calendars to plan your year effortlessly.
Choose the solution that fits your goals and team size, and start implementing right away.
Your Encouragement:
No matter your budget or experience, there’s a solution to help you succeed. The right tools are within reach—invest in your growth today!
Reflecting on The Impact – How Multifamily Marketing Helps Communities Thrive
2025 marks Sprout’s 15th year in business. That’s A LOT of property managers helped. Literally thousands. One of the things that’s so heart warming to acknowledge is that Sprout was started for the property manager, and we’re still serving the property manager. We’ve had you in mind from the beginning. ❤️ The inspiring success stories of property managers who’ve implemented these strategies and transformed their communities is what will always keep us going.
Your Actionable Takeaways:
Reflect on your community’s needs and start with one small change—like hosting a new resident welcome event.
Set realistic goals and celebrate progress, whether it’s higher renewal rates or increased social media engagement.
Learn from others’ successes by joining a community of like-minded property managers.
Your Encouragement:
You’re not alone in this journey. Thousands of managers have planted the seeds of success—now it’s your turn!
Plant Your Seed Today – Start Your Multifamily Marketing Journey
Consider this episode your reminder that every great community starts with a single, small step: a fresh idea, a new strategy, or a renewed commitment to excellence.
Your impact is bigger than you realize. By taking action now, you’re building a thriving, connected community—and that’s something to be proud of.
With tools like REACH, The Power of Three, and tailored resources like Sprout Spark, you have everything you need to grow your multifamily marketing efforts.
It’s time to reignite your passion and find joy in what you do.
And if you’re already a Sprout member, Spark is included in your membership for the entire year—our gift to you.
