Resident Retention, Resident Events Barbara Savona Resident Retention, Resident Events Barbara Savona

A Year in the Life of Emily: How To Create Touch Points That Increase Resident Renewals

In today’s rental climate, focusing on resident retention has never been more crucial. And let’s face it…resident turnover is a pain in the you know what! It costs us time and money and leaves you feeling like you’re just spinning your wheels. When we’re faced with turnover we can either hustle to find new residents with flashy move-in offers, or we can double down on creating meaningful connections with the residents who already call our community home. We’re a fan of the latter. Here’s why: Small touch-points can make a big impact.

Read More

Get Creative This February With These Unique Marketing Ideas For Your Apartment Community

Get creative this month with some fresh, unique ideas for your apartment marketing. We have ideas to check all your boxes and meet all your goals - resident events to increase resident retention, resident notices, outreach marketing, resident renewals, and follow up initiatives. The best part? They won’t break the bank or take up all of your time. We don’t believe you have to sacrifice your time or your money to reach your marketing goals.

Read More

7 Different Business Cards for Your Apartment Marketing Toolbox

The business card. It’s been around forever. It’s small, but packs a powerful punch when it comes to your apartment marketing and retention. Today we are sharing with property managers, leasing agents, and maintenance teams seven different types of business cards that you need in your apartment marketing toolbox. These are essential for welcoming new residents, building resident appreciation and loyalty, increasing resident renewal rates, driving traffic and increases your occupancy with new leases, building a referral program and driving engagement to your social media.

Read More

The Apartment Guide to Pet-Friendly Outreach Marketing, Events & Renewals

There are few things that people love more than their pets, except maybe your own children. Sometimes if you ask parents on the right day, even that might not be true. When your prospects are looking for a new home, they aren’t just looking for themselves, they’re looking for their furry friend too. The connection that people have to their pets is the same connection that can get you that new lease because the prospect can see that you genuinely care about what it is that’s valuable to them. We’re giving you some ideas on how to harness the power of pet-friendly marketing tactics to show your prospects and residents that you care just as much for your four-legged residents as you do your two-legged.

Read More
Resident Retention Jay Resident Retention Jay

Easily Increase Your Resident Renewals

Renewals start on day one of a new resident moving into your apartment community and continues throughout their resident journey. As property managers and leasing professionals, it’s important to continually create loyalty through creative ideas for resident retention. Train your teams to get comfortable with renewal conversations to increase overall retention rates.

Read More

Favorite Freebies

Social Media Training and Templates

Resident Event
Guidebook

Leasing Tips eBook

Monthly Calendar Pack

The Multifamily Mix Podcast

Hosted by Barbara Savona, Sprout CEO

Connect With Us On Instagram