Get Creative This February With These Unique Marketing Ideas For Your Apartment Community

Jan 15

Written By Jay

Creative Apartment Marketing and Resident Retention for February

We’re in month #2 of the year ( 😱🤯) and hopefully you got off to a good start when it comes to meeting all your marketing and retention goals for your apartment community.

If you did, then this is the place you need to start so you can plan out February and have it be just as productive. If you didn’t, no sweat!

Now is the time to get those ducks in a row and start planning and we have just the thing for you: Unique holidays to celebrate with your community in February.

Sometimes you need to think outside of the box when it comes to grabbing your residents and prospects attention.

The vanilla, mundane marketing just ain’t cutting it anymore folks!

LET’S START WITH some fun creative holidays for you to celebrate at your apartment community in February

Bubble Gum Day - February 3rd

If you’re new to Sprout Marketing, there’s one thing you should know about us…. We LIVE for puns & this one has to be one of our favorites.

Here’s a mad-lib captions that you can use to amp up your social media game:

“We are the best fit. Chews us! Our current specials are fantastic for any new resident! _______ (special details). Come by for a tour today.”

This is a great creative holiday to focus on getting those renewal and outreach goals.

Here’s some fun ideas for each!

Renewal: Grab a bulk pack of gum and some goodie bags and give your residents who are up for renewal this nudge to stay and “chews you” and your awesome apartment community.

Outreach/Follow-up: Drop off some gum with a nearby office that they can put in their break-room. Don’t forget to leave your info so they know who left this super cute gift and they can “Chews” you. Use this idea for follow up as well at the end of your tours.

creative holidays to celebrate with your apartment community resident retention outreach marketing — Drink Wine Day - February 18th

This holiday is bound to catch the attention of prospects (Especially all those working mamas! Seriously, kudos to you, you superheros.). This is the perfect time for you to showcase those jaw dropping balcony views, courtyards, or community gathering areas! Even encourage your residents to post their favorite “wine down” spot and tag you in the pictures!

creative holidays to celebrate with your apartment community resident retention and outreach marketing — Random Act of Kindness Day - February 17th

**Here’s a mad-lib caption for you to encourage your followers:**
“Is there such a thing as too much kindness? Spread some love today! Hold the door open, let someone merge in traffic, pay for someone’s coffee. It will brighten everyone’s day, yours included. #RandomKindnessDay”
Post ideas for random acts of kindness around your community to encourage your residents to be kind. (This might be a good time to remind residents to be kind and pick up after their pets too. 😉)

Love your pet day - February 20th

This creative holiday is as cute (and furry) as it gets and it’s one that prospects and residents are bound to jump on board with. Let’s be honest, our four-legged furry friends are our babies and we’ll use any excuse to show them off PLUS, you get to show off your pet friendly community.

For your Outreach: “Your furry friends deserve some love too! Come by to see why this is the perfect home for them. Schedule a tour today. #ShowYourPetsLoveDay”

For your Residents: “Swing by the office today for some treats! Pet-friendly treats that are sure to please even the pickiest pups. We’ll be at the office all day! Come say hi. #ShowYourPetsLoveDay”

MORE CUTE IDEAS FOR APARTMENT MARKETING AND RESIDENT RETENTION in FEBRUARY

welcome home gift ideas for new residents

"Cake in a Mug" Welcome Home GIFT

It’s soooo easy.

Pair a Duncan Hines "Cake In a Mug" packet and a cute flyer (Sprout Members: We have this one and many more for you to choose from)
Package with crinkle paper in a cellophane bag.
Go the extra mile and add a cute mug! (We love the Target $5 and under aisle for these guys)

"Bloom" IN YOUR NEw HOME

Use this idea for welcoming new residents, outreach marketing (add your business card) or follow-up after a tour.

Pair a wildflower seed packet and a cute flyer (Sprout Members: We have this one and many more for you to choose from)

Package with crinkle paper in a cellophane bag.
Make it really special by adding a mini flower bouquet in a tiny vase. (We love Trader Joes for gorgeous flowers at cheap prices! Buy a large bouquet and split it up into 4-5 minis)