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Building Reputation Currency for Better Resident Retention: A Deep Dive with Priyanka Agarwal

Barbara Savona chats with Priyanka Agarwal, Director of Public Relations at J Turner Research, to explore multifamily marketing and property management strategies aimed at boosting resident retention. Priyanka shares her expertise on the importance of resident reviews, reputation currency, and fostering positive resident experiences. You’ll get practical tips for positively influencing reviews, handling negative feedback, and maintaining a safe, supportive environment for residents. Priyanka emphasizes how compassion, proactive engagement, and safety perceptions are crucial elements in building a strong community reputation and ensuring long-term resident loyalty.

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Imagine transforming your property into a community hub with just one simple, innovative event! 🤯 Springs at Lakeline, an incredible Sprout Marketing member, did exactly that by using our exclusive event ideas and designs to create an unforgettable
💚 Sprout Love! 💚 "I absolutely LOVE everything about Sprout. Their Social Media Team has been nothing short of a huge help for me & my company. We are a smaller staff & bigger company & anytime we need assistance with social media
It's okay, you can admit it. Sometimes your favorite residents are the pets. 🐾 (We can't blame you) A great way to appeal to your current pet-owning residents, as well as prospects (and paw-spects) looking for their new home is by incorporating pet
It's Friday which means we're all reflecting on how the week went. Chances are, there are some things that you would like to do better next week. 🫠 Maybe you didn't hold your work/life boundaries and you burnt yourself by Tuesday afternoon. Maybe
✨🌿 Sprouter Spotlight Featuring: Vantage at Helotes 🌿✨ We're excited to showcase how Vantage at Helotes brought this event to life! From planning to execution, they created an unforgettable experience for their residents that truly captured the sp
💬 Member Feedback 💬 "I love this platform. I am not big on being creative and this helps open my creative mind to different ways to get my complex out there and noticed as as well as help me get my residents more involved in our events and I