Batch Like a Boss: The Social Media Strategy Every Property Manager Needs
When it comes to apartment marketing, a consistent and effective social media presence is essential. But for many property management professionals, keeping up with regular posts while juggling other tasks can be challenging. In this episode of The Multifamily Mix, host Barbara Savona dives into a game-changing social media strategy: batching. Learn how batching can simplify your social media process and take you from overwhelmed to organized.
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Episode At A Glance:
00:00 Intro - Welcome Friends!
00:21 Struggles with Social Media Consistency
00:45 Special Announcement for Sprout Members
01:30 The Importance of Systems in Social Media
02:33 Batching: The Key to Social Media Success
03:29 Practical Tips for Effective Batching
05:06 Content Creation and Organization Strategies
08:52 Advanced Batching Techniques
13:40 Final Thoughts and Encouragement
Why Batching is Key for Apartment Marketing on Social Media?
Are you struggling to keep up with social media for your community, or you keep finding yourself posting only when you have time, OR you’re overwhelmed by the need for creative captions and killer graphics? Batching could be your answer. Just like meal prepping, batching lets you focus on creating content in one session, making social media management easier and more organized.
We’re outlining some tips and strategies for how batching can work for your schedule without overwhelming you and your team.
Social Media Batching Tip #1:
Schedule Your Batching Sessions
A key part of batching is committing to just sitting down and doing it. Treat these batching sessions like any other important meeting on your calendar. Set aside a certain amount of time weekly or monthly, depending on your posting frequency, to brainstorm and prepare your content. Hold yourself accountable to these batching times… you’re future self will always thank you.
Social Media Batching Tip #2:
Set Your Working Environment Up For Success
Your environment affects your creativity and productivity so make sure you’re paying attention to it. Try playing a specific playlist that helps you focus and enter a creative zone. Get yourself your favorite drink from a coffee shop or a cold Coke Zero in your favorite cup. Light a candle. Open a window. Whatever you need to do to tell your brain that it’s go time and start pumping out the content!
Social Media Batching Tip #3:
Set A Time Limit For Your Batching Session
Ever heard this phrase? Work expands to fill the time allotted. If you give yourself a whole day for a task, it’ll take all day. Instead, give yourself 30 minutes or an hour to focus solely on social media batching and set a timer to keep yourself on track. Focusing on productivity during that set time will help you avoid distractions and get more done.
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![10 Caption Templates for Apartments [Instant Download]](https://images.squarespace-cdn.com/content/v1/65e9dd30104f586b0a5df5d2/cd1521d6-2332-48fd-b095-1d255185e787/10CaptionTemplatesApartmentCMarketing.png)
What Content Should You Batch For Social Media?
Not everything is batch-able. (Yes, we just invented a new word.) There are some things that have to be done in the moment, and that’s okay! You can still use those times to help future you have a great social media presence. We’re breaking down the age-old question: to batch, or not to batch.
To Batch:
Take New Photos And Videos
Schedule a time to take fresh community photos, whether it’s of the amenities, floor plans, or neighborhood. Capture nearby spots like coffee shops, grocery stores, and parks to highlight the local vibe.
>> Pro Tip: Make a list of all the shots you want to get and then map out your trip so you don’t miss any!
To Batch:
Gathering And Organizing The Content You Have
The good news: you probably already have some content that you can use! Create a centralized folder on Google Drive (or wherever works for your team) where team members can upload photos and videos. This will make finding content for future posts easier and save time
To Batch:
Creating Graphics For Social Media
Set aside time to create graphics, maybe using a platform like Canva, that fit your community’s branding and messaging. Design multiple versions of graphics by changing out colors or background photos to create variety without extra effort.
If you’re a Sprout Member, you don’t have to worry about making graphics or captions EVER again!
To Batch:
Creating And Writing Captions
Don’t forget you have to say something with those pretty graphics! Take time to craft captions that you can pair with images when you post.
Pro Tip: You can break down batching captions into different categories. Ex.) Write 10 floor plan captions one day, then 5 testimonial captions the next, and then 8 referral-focused captions after that.
To Batch:
Getting Content From Resident Events
While you can’t batch resident events to capture content from multiple events at once, you can make sure that you get TONS of great content when you do have an event. These can then be used to showcase the event itself, or just be the backdrop for a post about your neighborhood or some other content focus. Getting a lot of content at a resident event is a great way to build up a library that you can easily refer back to.
To Batch:
Creating Stories And Instagram Reels
Save trending reels and TikTok ideas for later use. Set aside time to create video content based on popular audio or themes relevant to your apartment community. Ex.) Think of FAQs you frequently get and answer them in quick, fun videos.
Not to Batch:
Resident Event Content
Like we mentioned earlier, events are something that you can’t batch. They only happen when they happen. But when you have one coming up, it’s a great time to make a list of shots you know you and your team want to get so you have a game plan going in. It’s also a great time to build anticipation with content about the set up of the event!
Do you struggle to come up with resident events for your community? The Sprout membership does that for you!
Not to Batch:
Real-Time Inspiration
Sometimes you’re on a roll and when that happens, run with it! If you’re inspired on a particular day, make a quick video or post instead of saving it for later. Authenticity goes a long way.
You Don’t Have To Overhaul Your Social Media Process All At Once
Start small. Commit to batching just one thing this week—whether it’s taking photos, creating graphics, or organizing a content folder. As batching becomes routine, you’ll feel the positive impact on your marketing strategy.
Batching lets property management teams streamline social media efforts, stay consistent, and relieve the stress of last-minute posting. Embrace this strategy to boost your apartment marketing efforts, and soon enough, you’ll find social media a more manageable and enjoyable part of your routine.
As we like to say at Sprout: “Little by little, a little becomes a lot.”
Batching Pro Tip: Encourage team members to help with batching. One person can focus on photos, another on captions, and another on organization. Collaborative effort makes batching manageable and more effective.
