How to Maximize Resident Events: Making Every Moment Count
Resident events are such a great opportunity to build connections, but they can also feel like a lot to handle. In this blog, we're diving into actionable ways to make every resident event count—just like a cherished sweater you love to wear all season. Let’s turn those gatherings into lasting memories, meaningful content, and valuable resident connections. Ready to maximize? Let's get into it!
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Episode At A Glance:
00:00 Welcome to the Multifamily Mix
00:21 Maximizing Resident Events
00:41 A Special Message From Barbara ❤️
04:38 Strategies for Successful Resident Events
06:56 Capturing and Utilizing Event Moments
11:20 Post-Event Strategies and Community Engagement
16:07 Conclusion and Upcoming Topics
Tips For Getting The Most Out Of Your Resident Events
Think Marketing - Get Resident Testimonials
Events are perfect for capturing resident testimonials. Set up a casual “testimonial booth” where residents can share what they love about their community. Simple prompts like, “What’s your favorite ritual in your living space?” work wonders for sparking genuine responses.
Try It Out:
Designate a corner for testimonials with prompts ready to go. Encourage residents to share a quick thought or story—they’ll love seeing themselves highlighted later! Don’t be afraid to ask questions to direct their answers.
Highlight Residents In Your Newsletter
Take a moment to interview residents about their hobbies or what brought them to the community. Featuring these stories in your newsletter helps neighbors connect and adds personality to your community updates.
Try It Out:
Ask residents at the event if they’d be interested in a mini-interview for the newsletter. People love a little spotlight, and it adds a friendly touch to your updates.
Did you hear Barbara’s message to you in this episode?
If no one else tells you today, we think you’re doing great and we see all the hard work you’re putting in. ❤️
Download this free Sprout coloring page and take some time just for yourself to enjoy simply coloring something that makes you feel happy! Hang in there, friend. Property management isn’t for the faint of heart!
Stock Image Available In Sprout's All Access Membership
Capture the Vibe with Photos
Snap photos that show the energy of your event without necessarily focusing on faces. Shots of people gathering around food or chatting create a welcoming vibe perfect for marketing.
Double whammy >> these photos can be used on your social media and your websites so prospects feel like they’re getting a real taste of what it’s like to live at your community.
Try It Out:
Assign your team’s best photographer to capture a variety of shots, emphasizing the atmosphere and interactions over individual faces.
Sprout Members: Search ‘Smile’ to download this photo or find more options!
Send Thank-Yous to Attendees
Set up a sign-in sheet or raffle entry at your event so you can have a list of all the residents who showed up. Afterward, follow up with a quick thank-you note to show attendees that their presence matters to you.
Try It Out:
Personalize your thank-you notes by including a photo or a team message. Small touches make attendees feel seen and valued, boosting turnout for future events.
Spotlight The Helpers
Got a resident who’s always the first to lend a hand? Give them a shout-out on social media or in your next newsletter. A little recognition goes a long way in building community spirit.
If you share a photo of them on your social media, be sure to ask if they’re okay with being on there.
Try It Out:
Mention your event helpers by name on social media. Highlighting their contribution makes them feel appreciated and can inspire others to get involved.
Sprout Members: Search ‘Thank You’ to download this graphic or find more options!
Graphic Available in Sprout’s All Access Membership
Speaking Of Helpers…
Sprout Is Here To Be Your Ultimate Marketing And Retention Helper
Here’s What We Do:
Come up with 12+ resident event ideas every month
Create Amazon shopping lists for the resident event ideas
Design graphics and flyers for each resident event idea
Come up with resident appreciation ideas
Create Amazon shopping lists & designs for resident appreciation ideas
Give you Marketing ideas, designs, and Amazon shopping lists
Downloadable social media graphics & captions you can copy
Here’s What You Do:
Pick what ideas you want to use every month
Customize designs and flyers in your free Canva account
Shop our Amazon shopping lists in minutes
Sleep soundly knowing your marketing, retention, and social media is covered and get ready for all the compliments you’re going to get!
Our memberships are designed by property managers, for property managers. We help your community thrive through organic marketing strategies.
Create a Recap Reel
After the event, compile a quick video reel of the best moments. Encourage residents to spot themselves on social media, making for fun, shareable content.
Try It Out:
Invite your team to share their photos and videos in a shared folder. Work together to select the highlights and create a “best of” reel that residents will love to watch and share.
Gather Resident Feedback
Use your event as a chance to gather real-time feedback from residents. Ask what they’d like to see next and jot down ideas to inform your planning for next year.
Try It Out:
Assign a team member to collect feedback in real-time. A little clipboard or survey station can help ensure you capture those valuable ideas on the spot.
Build a Community Memory Wall
Create a wall of photos from recent events, where residents can relive the memories. It’s also a fantastic marketing tool when potential renters walk in and see the happy faces!
Try It Out:
Design a memory wall in a common area or make a memory book as a coffee table feature in your leasing office. These visual touches showcase your community’s spirit beautifully.
Sprout Members: Combine the recap post + the memory wall with these fun ‘Resident Event Scrapbook’ graphics!
Share Throwback Thursdays
Highlight past events every Thursday for an easy social post. This keeps the excitement alive and gives you a chance to build anticipation for future events.
Try It Out:
Schedule “Throwback Thursday” posts with favorite photos from the event. Invite residents to comment on their favorite moments and tag their community friends!
Organize a Social Media Highlight Reel
Store your event photos and videos in a permanent highlight reel on Instagram or a Facebook album. It creates a binge-worthy collection for prospects who want a glimpse of community life.
Try It Out:
Add event highlights to a permanent social media album, making it easy for potential renters to see all the fun happening at your community.
