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Why You Should Say Sorry to Your Residents..Even When You Don’t Want To

Saying I’m sorry to your residents isn’t always easy, especially when you don’t feel you are in the wrong. In today’s climate, residents are frustrated and scared and it’s causing them to act out. Guess who usually bears the brunt? You guess it…property managers and their teams. But with teams feeling the pressure, it’s easy to get defensive. How you respond can either help diffuse the situation or ignite an even bigger fire. Saying “I’m sorry” has become an even more important skill to master amidst the COVID-19 epidemic. Rommel Anacan is sharing what to do and more importantly, WHAT NOT TO DO, when it comes to apologizing.

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